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Proforma LBP Marketing Concepts is a leading marketing solutions provider renowned for its innovative strategies and client-centric approach. We are experts in crafting customized marketing and promo solutions tailored to our unique customer needs. Our commitment to excellence, creativity, and attention to detail sets us apart, ensuring businesses receive the highest quality service and effectively achieve their marketing and branding objectives. Choose Proforma LBP Marketing Concepts for unparalleled expertise and transformative marketing solutions that propel your business forward.

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How to Do an SEO Competitive Analysis

How to Do an SEO Competitive Analysis

SEO competitive analysis is the process of identifying the strengths and weaknesses of your and your competitors' SEO.  Much like a typical competitive analysis, you're working...

Resources You Need to Build a Strong SEO Strategy - Deepcrawl

Resources You Need to Build a Strong SEO Strategy - Deepcrawl

While organic search is not apaidchannel anddoes not incur costs in the same manner as digital advertising, implementing a strong SEO plan will still require investment in...

5 Ways To Check If Google Analytics Is Working

5 Ways To Check If Google Analytics Is Working

Google Analytics is a marketer’s lifeline in understanding performance and making decisions based on website or app usage data. In my decade-plus of working with clients,...

How to tailor ABM to your specific needs

How to tailor ABM to your specific needs

Marketers tend to think of account-based marketing (ABM) as though it is one technique or approach. It isn’t. It changes depending on the type of product you’re selling and the...

How to Inform Your B2B Content Strategy with Real-Time Buyer-Level Insights

How to Inform Your B2B Content Strategy with Real-Time Buyer-Level Insights

In their most recent report, CMI shared that 77% of marketers reported their organization has a content marketing strategy.  That sounds nice and all but here’s the truth: What...

‘Somewhere Yes’ Explores What Pervasive Branding Has Done to Our Brains

‘Somewhere Yes’ Explores What Pervasive Branding Has Done to Our Brains

“How did life turn into something that needs to be performed, not lived?”  Beat Kaspar Baudenbacher poses this question almost off-handedly in tiny text at the bottom of the...

TikTok’s new avatar feature could help brands without mascots on the platform

TikTok’s new avatar feature could help brands without mascots on the platform

Anyone who has lost hours of their life scrolling through TikTok probably knows that brand mascots have performed exceptionally well for marketers on the platform, from Duolingo...

3 trends driving transparency and inclusivity in marketing

3 trends driving transparency and inclusivity in marketing

Marketers work hard to produce messaging that will resonate with inundated consumers who are likely weary from it all. But amid all that noise a small number of brands manage to...

How to Grow Your Business with the Help of Digital Marketing

How to Grow Your Business with the Help of Digital Marketing

There's nothing wrong with a newspaper feature or a strategically placed billboard, but if you really want to grow your business, you need assistance from digital marketing.  •...

What is Competitive Benchmarking and How to Do it?

What is Competitive Benchmarking and How to Do it?

Company improvement is key to remaining at the top of your industry or to growing within your industry.  These improvements are not only beneficial to how your company grows,...

Finance Brands Embracing Influencers - Advertising Week

Finance Brands Embracing Influencers - Advertising Week

A 2022 Super Bowl commercial starring Matt Damon brought the emerging world of cryptocurrency into the living rooms of 112.3 million viewers. Downloads of cryptocurrency apps...

Our Associate Editor Says Green Thumbs Would Love Promo

Our Associate Editor Says Green Thumbs Would Love Promo

I’ve been wanting to start a garden for nearly two years. It’s a pandemic hobby I haven’t forgotten about. This summer, I finally went to the nursery and bought my “plant...