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The Counterintuitive Way to Exceed Your Audience's Expectations

The Counterintuitive Way to Exceed Your Audience's Expectations

I want to tell you about a paradox involving creative work that, because it's hidden, often holds us back without us realizing. I also need to tell you the story of a seemingly...

Advocacy Stories: An Easier Way to Create & Share Content

Advocacy Stories: An Easier Way to Create & Share Content

You create tons of content for your advocates every day. Any social media manager will tell you that advocacy takes time – and if there’s any one resource social media managers...

How does SEO testing sit alongside product testing?

How does SEO testing sit alongside product testing?

There’s a very common question that we hear regularly when we’re talking to companies that are considering implementing an SEO testing program for the first time which is: It...

jeremy hutchison comically reinterprets the marketing of luxurious brands & ancient myths

jeremy hutchison comically reinterprets the marketing of luxurious brands & ancient myths

The Never Never is a quirky body of work that investigates how fake news is broadcasted through media and manifests in society. Produced by the UK artist Jeremy Hutchison and...

LinkedIn Users Bring Crying and More Personal Content, Should You?

LinkedIn Users Bring Crying and More Personal Content, Should You?

Even if you’re not active on LinkedIn, you probably saw the story of a CEO who published a post crying as he talked about laying off two employees. This story traveled fast –...

Insite AI raises $19M to help consumer brands figure out their in-store strategies

Insite AI raises $19M to help consumer brands figure out their in-store strategies

Insite AI, a platform for consumer packaged goods companies that uses AI to provide recommendations on how to price, distribute and promote their products in physical stores,...

Transforming Networking into Sales is Easier Than You May Think

Transforming Networking into Sales is Easier Than You May Think

When networking is done well it can be the most powerful form of marketing— for you and your business. Yes, it can feel overwhelming at times— no one likes walking into a room...

Disney: The Metaverse, Digital Transformation, And The Future Of Storytelling

Disney: The Metaverse, Digital Transformation, And The Future Of Storytelling

The Walt Disney Company is one of the world's best-known entertainment brands and is responsible for some of the best-loved children’s stories of all time. For this reason, the...

8 Reasons Why Content is King in Digital Marketing

8 Reasons Why Content is King in Digital Marketing

Content is king. There’s no denying that, and it’s an integral part of digital marketing. Around 87% of marketing visionaries consider content as the core of their marketing...

LinkedIn Lead Generation Strategies

LinkedIn Lead Generation Strategies

Law LinkedIn Lead Generation Strategies Lead generation is the focal point for any company fascinated by piloting compatible and dependable income. Organizations utilize plenty...

Alexa users claim Amazon is using voice recordings to target ads

Alexa users claim Amazon is using voice recordings to target ads

Alexa users are suing Amazon over claims that the voice assistant app is targeting users with ads relevant to private recordings of users’ conversations. The central complaint....

9 big risks of cheap SEO

9 big risks of cheap SEO

Search engine optimization requires an investment. Look at it as an investment with an expectation of a return on that investment. SEO is a long-term discipline and process. It...