
What is Brand Equity? Apple example.
I have always been interested in why some brands are loved so much that they have a cult following, like Apple, and why people are willing to trade a small fortune to be part of...
08/09/2024
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Contact Us Now!I have always been interested in why some brands are loved so much that they have a cult following, like Apple, and why people are willing to trade a small fortune to be part of...
08/09/2024
“I forgot my password. Please, help me. I have an urgent order — please!?!” Quite an innocent start that happens quite often in chats with your customer care agents, isn’t...
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Social media marketing is essential to increasing your sales revenue and is highly effective at attracting new customers and keeping your current ones happy and engaged. With so...
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We all know how to reduce, reuse and recycle; the three “r’s” we learned by heart to reduce post-user consumption. In the promotional products industry, we often brainstorm how...
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Whenever we discuss the benefits of Digital Marketing, we constantly reiterate that your strategy’s approach is particularly crucial to achieving genuine results. Conducting...
08/02/2024
My answer? If you only start marketing once your product is ready, you'll have missed the train. Now is when you need to start building an audience, establishing the brand, and...
08/01/2024
All signs are pointing in the same direction: The U.S. is headed toward a recession. Brand leaders’ waning confidence in the economy was the sublayer of conversation at Cannes...
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Super apps are coming to the U.S. market, according to tech industry analysts and journalists who also report strong demand as 67% of U.S. consumers say they want to consolidate...
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Digital Marketing is becoming an integral part of overall marketing spending for all brands in order to race past the competition. And in that, content marketing takes the...
07/29/2024