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How Pega Launched an Award-Winning Branded Journalism Magazine in 120 Days

How Pega Launched an Award-Winning Branded Journalism Magazine in 120 Days

Four months before its January 2022 debut, GO! Magazine was only an idea. The content team at Pega thought a magazine could work well as a natural extension of the brand’s...

30 Sales Training Ideas for Top-Performing Teams

30 Sales Training Ideas for Top-Performing Teams

30 Sales Training Ideas for Top-Performing Teams Written by Mary Flaherty For sellers, routine can be a blessing and a curse. It’s true that doing the same things day in and day...

How to balance sustainability

How to balance sustainability

As the global population rises, we are projected to need up to 50% more food by 2050 than we needed in 2012. We face a huge challenge to feed the world while at the same time...

Lantra success following ‘buzzing’ three-day forestry and arboriculture event

Lantra success following ‘buzzing’ three-day forestry and arboriculture event

Menu Menu Lantra success following ‘buzzing’ three-day forestry and arboriculture event Lantra, the UK’s leading awarding organisation providing training and qualifications for...

‘Byron Sharp is ignoring 60 years of published work’

‘Byron Sharp is ignoring 60 years of published work’

30 September 2022 ‘Byron Sharp is ignoring 60 years of published work’ / Oxford marketing professor Felipe Thomaz explains why he believes that the ideas in How Brands Grow...

Quality for All – Manifesto

Quality for All – Manifesto

Quality for All – Manifesto Ann Morgan 2022-05-19T17:27:07+00:00 To: The Insights Industry We’re on a slippery slope, and it’s moving fast. Consumer trust in the data and...

Eighteen pitfalls to beware of in AI journalism

Eighteen pitfalls to beware of in AI journalism

Reporting about AI is hard. Companies hype their products and most journalists aren’t sufficiently familiar with the technology. When news articles uncritically repeat PR...

Hilton’s journey to space, Hyatt’s new Japanese hotel brand and other hotel news you may have missed - The Points Guy

Hilton’s journey to space, Hyatt’s new Japanese hotel brand and other hotel news you may have missed - The Points Guy

Every month when I sit down to write my monthly hotel news column I ask: How is it already (insert new month here)? I know that time is a force that can't be stopped, but here...

Cops Who Described Amber Alert Teen As Threat Under Review For Her Killing

Cops Who Described Amber Alert Teen As Threat Under Review For Her Killing

The California state Justice Department is investigating after a police pursuit involving an adult murder suspect and an Amber Alert subject ended with the minor’s death under...

The Benefits of Using Social Media Polls and Questions for Brands

The Benefits of Using Social Media Polls and Questions for Brands

Social media has fast become the primary place for users to connect, share information, and voice their opinions. And with so much attention on social media at the moment, it’s...

 Screen, Digital, Textile Printing Exhibitions, Events and Associations

Screen, Digital, Textile Printing Exhibitions, Events and Associations

Podcasts Textile printing expert Stephen Thomas shares his vision for Industrial digital fabric printing In today’s podcast we talk with Stephen Thomas. His long career spans...

Why marketers should care about consumer privacy

Why marketers should care about consumer privacy

The U.S. is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). And while we may be late to the party (the EU’s General...