Articles about digital marketing


How to Create a Performance Dashboard for Your Content Team [Tools]

Last updated: 12/05/2020

Measurement and Reporting / Conversion and optimization / Productivity / Tools and technologies How to Create a Performance Dashboard for Your Content Team [Tools] I see this...

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Top 3 Reasons Businesses Fail with Digital Marketing and Social Media

Last updated: 12/05/2020

Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and...

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4 Ways to Be More Productive, Not Just Busy

Last updated: 11/27/2020

All of us seem to be getting busier and busier. Despite technology meaning that many of the things that used to take up time in our lives are now more easily accessible than...

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How to Do Inclusive Content That Helps Your Audience and Business

Last updated: 11/26/2020

High-Level Strategy / Audience and personas / Content Marketing World / Content strategy for marketers / Examples How to Do Inclusive Content That Helps Your Audience and...

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Content Curation: How to Do It the Right Way (Plus Tips and Tools)

Last updated: 11/26/2020

Content curation is about finding great content and presenting it to your social media followers in a way that adds value. Content curation is a valuable strategy for all...

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Why Digital Transformation Is a Never-Ending Process

Last updated: 11/23/2020

Earlier this year, Gartner published what it described as a roadmap for transformation to help organizations speed up the pace of digital transformation across the enterprise....

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4 Reasons Live-Streaming Video Will Improve Your Business' Brand Awareness

Last updated: 11/20/2020

Nothing lures people in more than a good story. American story consultant, Robert McKee once said, “Storytelling is the most powerful way to put ideas into the world.”  And in...

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Maturing your digital strategy through customer centricity - ClickZ

Last updated: 11/20/2020

Regardless of your business or its context, there’s one focus that’s never wrong: customer centricity. According to recent global research, 73% of people say experience is an...

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Digital Marketing: 5 Ways In Which Pandemic Has Changed It

Last updated: 11/19/2020

The pandemic affects every aspect of our lives, from seeing our loved ones, working conditions, and travel plans. Nothing looks like it did one year ago. We see changes to our...

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14 ways blockchain in marketing and advertising is getting our attention

Last updated: 11/17/2020

In today's marketing and advertising glutted world, product placement is a constant. Whether it's through sponsor names on NBA jerseys, large billboard and building ads along...

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