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Role of process mining in digital transformation - BusinessWorld Online

Role of process mining in digital transformation - BusinessWorld Online

The importance of digital transformation has been acknowledged as being of immense importance in safeguarding an organization’s competitiveness and growth. Indeed, organizations...

The 13 Best Abandoned Cart Emails To Win Back Customers

The 13 Best Abandoned Cart Emails To Win Back Customers

It was a Saturday night, around 11 PM, and I was innocently scrolling on Amazon to look for a gift for my best friend's birthday. But then, it happened. I had an impulse to...

10 Expert Tips to Improve Lead Quality

10 Expert Tips to Improve Lead Quality

But what exactly does “quality” mean when it comes to leads? Put simply, quality leads are those with a higher likelihood of moving down the sales funnel from awareness to...

The importance of brand personality in B2B

The importance of brand personality in B2B

If only our company were more/less _________. Our company is (an animal) _________.  Our competition is (another animal) _________.   Responses typically indicate gaps, positive...

Data-driven attribution: How to think about Google's default attribution model

Data-driven attribution: How to think about Google's default attribution model

Attribution has been the holy grail for advertisers since the beginning of time, especially for media platforms that typically sit further away from the conversion and play a...

3 Ways Consumer Insights Improve Brand Reputation

3 Ways Consumer Insights Improve Brand Reputation

Just like how no news can be seen as good news, consumers are more likely to share their bad experiences than good ones. Customer experiences are more important than ever as it...

3 Tips for Creating Powerful Ads, According to Meta's Director of Ads

3 Tips for Creating Powerful Ads, According to Meta's Director of Ads

Facebook is an undeniably powerful platform for advertisers. In fact, HubSpot Blog Research found Facebook is the most popular social media network for advertising in 2022,...

How to Calculate Your Web Traffic to Increase Website Revenue

How to Calculate Your Web Traffic to Increase Website Revenue

You want to know how to calculate website traffic. That's smart since your website's value is both the traffic AND the revenue it can bring in. Making sure your site works?...

Is the metaverse the future of digital marketing?

Is the metaverse the future of digital marketing?

The word metaverse has become an increasingly common term over the last year, with big-name tech companies investing millions of dollars into the production and development of...

Data from digital marketing teams plays a crucial role in driving the bottom line for business

Data from digital marketing teams plays a crucial role in driving the bottom line for business

Data from digital marketing teams plays a crucial role in driving the bottom line for business September 12, 2022 Login to rate this article 0 International Chief Marketing...

10 Essentials Of Effective Email Marketing

10 Essentials Of Effective Email Marketing

Contact 10 Essentials Of Effective Email Marketing Email marketing campaigns allow you to communicate directly with your prospective, existing and past customers. The best email...

Are 301 Redirects A Google Ranking Factor?

Are 301 Redirects A Google Ranking Factor?

Using 301 redirects is crucial when permanently moving an old webpage to a new URL. They will ensure a positive user experience by instantly connecting users to the content they...