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Council Post: How To Build Brands That Resonate

Council Post: How To Build Brands That Resonate

The term “brand” is often bandied about and rarely defined. It can be tied to reputation, value propositions or culture—but Jeff Bezos coined one great definition: “Your brand...

Golden raises $40m Series B to build the decentralized protocol for knowledge

Golden raises $40m Series B to build the decentralized protocol for knowledge

We’re proud to announce a $40m Series B led by a16z crypto with Ali Yahya joining the board alongside current board member Marc Andreessen, bringing our total funding to ~$60m....

U.S. Gen Z's Favorite Brands: YouTube, Google, Netflix

U.S. Gen Z's Favorite Brands: YouTube, Google, Netflix

Tech, retail and snack brands dominate U.S. Gen Z adults’ current favorite brands, according to Morning Consult’s latest analysis of the cohort.  Four out of Gen Z adults’ top...

How marketing is key in consumer decision-making, simplifying choices & building trust - Exchange4media

How marketing is key in consumer decision-making, simplifying choices & building trust - Exchange4media

The idea of implementing a pull-based marketing strategy in health insurance happens to be the right way forward, given that a large part of the Indian demographic, particularly...

Council Post: 10 Areas To Dedicate The Bulk Of Your Social Media Budget To (And Why)

Council Post: 10 Areas To Dedicate The Bulk Of Your Social Media Budget To (And Why)

When it comes to social media marketing, much of it can be done on a limited budget—or sometimes even for free. It costs nothing to create an account and start posting, but...

Will Gen Z Break Up With Your Luxury Brand? | Jing Daily

Will Gen Z Break Up With Your Luxury Brand? | Jing Daily

According to recent research findings, one in two luxury customers is likely to switch his or her preferred brand over the next two years. In line with this, Équité Research...

Sorry, Hard Seltzer — Beer Companies Are Into Canned Cocktails Now

Sorry, Hard Seltzer — Beer Companies Are Into Canned Cocktails Now

Hard seltzer has lost its fizz. Now canned cocktails are all the buzz. Also known as ready-to-drink, or RTD, cocktails, the canned drinks were the fastest-growing spirits...

Why Inbound Marketing Is More Valuable Than Ever Before - Credo

Why Inbound Marketing Is More Valuable Than Ever Before - Credo

Looking for a digital agency to help you build an inbound marketing strategy? Look no further. Credo has the best agencies you can’t find on your own on the internet. Schedule a...

Are Your Sellers Prepared for an Economic Slowdown?

Are Your Sellers Prepared for an Economic Slowdown?

Unprecedented times call for different strategies. While there’s no real consensus as to what state the economy is in currently, signals point towards a potential economic...

Conifers, Corsican and British timber: Grown in Britain CEO on his woodland mission

Conifers, Corsican and British timber: Grown in Britain CEO on his woodland mission

Dougal Driver, CEO of Grown in Britain, is a man on a mission. We found out all about it by joining him for a walk through Hampshire’s Bramshill Forest.  “IN one forest, you...

5 Essential Content Structure Elements To Boost Your Content SEO

5 Essential Content Structure Elements To Boost Your Content SEO

When it comes to content marketing, there is no question that search engine optimization (SEO) is a vital tactic for teams. Our friends at Semrush found that SEO was the...

A tale of two pioneering women

A tale of two pioneering women

We corner the market on finding good content ????   View this email in your browser Recent subscriber? Here's some background about this newsletter. Was this email forwarded to...