Affiliate marketing is a promotional model that connects merchants with independent marketers who are willing to invest time and money to sell the merchant’s products. Put...
09/21/2022
Following a slowdown in e-commerce sales over the holidays, Walmart today is readying a new strategy to attract online shoppers with an increased focus on home goods. The...
09/18/2022
In its challenge to keep up with Amazon, Walmart proved Tuesday that it is succeeding. The retailing giant reported that revenue in the fourth-quarter rose 4.1% to $136.3...
09/14/2022
The Amazon-ification of Whole Foods continues. Starting on Tuesday, Whole Foods shoppers who pay with the Amazon Prime Rewards Visa card will earn 5 percent back at the grocery...
09/11/2022
In addition to issuing an indictment for several alleged Russian trolls today, special counsel Robert Mueller also released plea deal documents outlining a strange plan by Ricky...
08/31/2022
Chalk one up to the power of media exposure. The team responsible for building Target’s online registry saw Honeyfund appear on “Shark Tank,” and thought it would be cool to...
08/15/2022
Have you ever tried to buy a pair of shoes via the Footlocker website? According to Google retail guru Kiran Mani it takes (or once took, he wasn’t precise on the time frame) 17...
08/09/2022
Before you can plan any campaign, you need to understand and outline your overall marketing goals. Establish SMART (Specific, Measurable, Attainable, Realistic and Timely) goals...
08/08/2022
You need buy-in for resources. Often from someone higher up. Well speaking as a CMO, I’m sorry to tell you, that those detailed multi-page SEO documents where you lay out your...
08/03/2022
Amazon will finally launch its shipping service for businesses in LA in the “coming weeks,” according to a new report from The Wall Street Journal. The service, dubbed Shipping...
08/02/2022
We’re a full month into the new year and with that folks are locking in their digital strategies and goals. The question of the importance of SEO rears its head at least once a...
07/26/2022
Are you hoping to sell products online, but you don’t want to deal with the hassle that comes with setting up and using an e-commerce shop? Or maybe you’re already using an...
07/26/2022
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