3 Ways SEO and Rankings are Changing in 2018

3 Ways SEO and Rankings are Changing in 2018

75% of people don’t scroll past the first page of search results. And 70% to 80% of people skip straight to organic results, ignoring paid ads completely. But you probably...

EBay CEO: Get used to shopping with your voice

EBay CEO: Get used to shopping with your voice

As retail is getting personal, shoppers are also adapting to ordering items online with voice technology — no keyboard required. "The way humans interface with computers is...

How to measure the impact of influencer marketing - Good Rebels

How to measure the impact of influencer marketing - Good Rebels

Information is passed from opinion leaders to opinion followers, as first proposed in the ‘two-step flow’ model of communication by Lazarsfeld, Berelson and Gaudet in their...

SEO: Google to Make Mobile Speed a Ranking Factor | Practical Ecommerce

SEO: Google to Make Mobile Speed a Ranking Factor | Practical Ecommerce

If you weren’t already focused on your mobile site’s performance, Google is giving you a reason. In July of 2018, Google will use a new ranking signal focused purely on mobile...

Amazon is raising the price of Prime monthly memberships by nearly 20 percent

Amazon is raising the price of Prime monthly memberships by nearly 20 percent

Amazon Prime memberships are getting more expensive — for those customers who want the flexibility to pay for the speedy shipping and media streaming program on a monthly...

Ecommerce Trends to Watch in 2018

Ecommerce Trends to Watch in 2018

One of the most intriguing ecommerce trends to watch in the coming year is “voice shopping.” Amazon and Google are accelerating the adoption of home assistants/speakers that let...

Shippo Survey Results Highlight the Popularity of Free Shipping

Shippo Survey Results Highlight the Popularity of Free Shipping

Sellers want to maintain their edge beyond the busy holiday shopping season, and free shipping is one way of nudging customers into converting. Evidence supporting the...

How to Maximize SEO Impact Even with Limited Budget

How to Maximize SEO Impact Even with Limited Budget

We all wish we had an unlimited budget to make our website and overall digital presence the best it can be. But that is rarely the case for most businesses. As a result, we...

It Was a Great Holiday Season for Retail

It Was a Great Holiday Season for Retail

The final numbers are in, and the past holiday season was indeed one of the best since the last recession -- even if everyone didn’t partake in the good fortune.  Sales rose...

The 10 Content Marketing Commandments for 2018

The 10 Content Marketing Commandments for 2018

Content marketing success is more elusive than ever. More competition. More cynicism from audiences. Artificial intelligence and robots being used to create hyper-relevant,...

The Secret to Leveraging Purchase Intent Through Instagram

The Secret to Leveraging Purchase Intent Through Instagram

Instagram is the king of engagement. People flock to the platform to see what friends are up to, get the latest news and celebrity updates, and window shop their favorite...

Tax reform bonuses to lift retail stocks, Barclays says, upgrades Target, Lowe's

Tax reform bonuses to lift retail stocks, Barclays says, upgrades Target, Lowe's

The retail industry is about to get a big boost from Republican tax cuts, setting the sector up "exceptionally well" in the new year, according to one of Wall Street's biggest...