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A Brief Introduction to Affiliate Marketing for Ecommerce | Practical Ecommerce

A Brief Introduction to Affiliate Marketing for Ecommerce | Practical Ecommerce

Affiliate marketing is a promotional model that connects merchants with independent marketers who are willing to invest time and money to sell the merchant’s products. Put...

Walmart launches a new home shopping site for furniture and home décor

Walmart launches a new home shopping site for furniture and home décor

Following a slowdown in e-commerce sales over the holidays, Walmart today is readying a new strategy to attract online shoppers with an increased focus on home goods. The...

Walmart appears to be beating Amazon at its own game

Walmart appears to be beating Amazon at its own game

In its challenge to keep up with Amazon, Walmart proved Tuesday that it is succeeding. The retailing giant reported that revenue in the fourth-quarter rose 4.1% to $136.3...

The Amazon Prime credit card will start giving 5 percent back on Whole Foods purchases

The Amazon Prime credit card will start giving 5 percent back on Whole Foods purchases

The Amazon-ification of Whole Foods continues. Starting on Tuesday, Whole Foods shoppers who pay with the Amazon Prime Rewards Visa card will earn 5 percent back at the grocery...

California man indicted by Robert Mueller ran a scheme to defraud e-commerce companies

California man indicted by Robert Mueller ran a scheme to defraud e-commerce companies

In addition to issuing an indictment for several alleged Russian trolls today, special counsel Robert Mueller also released plea deal documents outlining a strange plan by Ricky...

Target partners with Honeyfund to add cash gifts to its wedding registry

Target partners with Honeyfund to add cash gifts to its wedding registry

Chalk one up to the power of media exposure. The team responsible for building Target’s online registry saw Honeyfund appear on “Shark Tank,” and thought it would be cool to...

Is Digital Killing Retail?

Is Digital Killing Retail?

Have you ever tried to buy a pair of shoes via the Footlocker website? According to Google retail guru Kiran Mani it takes (or once took, he wasn’t precise on the time frame) 17...

How to Create Your First Marketing Campaign

How to Create Your First Marketing Campaign

Before you can plan any campaign, you need to understand and outline your overall marketing goals. Establish SMART (Specific, Measurable, Attainable, Realistic and Timely) goals...

Agile SEO: Moving From Strategy to Action - Search Engine Journal

Agile SEO: Moving From Strategy to Action - Search Engine Journal

You need buy-in for resources. Often from someone higher up. Well speaking as a CMO, I’m sorry to tell you, that those detailed multi-page SEO documents where you lay out your...

Amazon’s answer to UPS is getting its first proper launch in LA

Amazon’s answer to UPS is getting its first proper launch in LA

Amazon will finally launch its shipping service for businesses in LA in the “coming weeks,” according to a new report from The Wall Street Journal. The service, dubbed Shipping...

How Important Is SEO in 2018? 4 Trends That Suggest Big Changes

How Important Is SEO in 2018? 4 Trends That Suggest Big Changes

We’re a full month into the new year and with that folks are locking in their digital strategies and goals. The question of the importance of SEO rears its head at least once a...

How These 9 Savvy Entrepreneurs Sell on Instagram Without an E-commerce Shop

How These 9 Savvy Entrepreneurs Sell on Instagram Without an E-commerce Shop

Are you hoping to sell products online, but you don’t want to deal with the hassle that comes with setting up and using an e-commerce shop? Or maybe you’re already using an...