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Virtual environment optimization (VEO): The next evolution of SEO?

Virtual environment optimization (VEO): The next evolution of SEO?

Reality is no longer limited to what you see in front of you. We now have alternative realities, including virtual and augmented. These technological advances are making big...

Why SEO is a great investment, not just a cost 

Why SEO is a great investment, not just a cost 

Companies make investments all the time. The intention of any investment is to fund something now that will deliver a return later. So why is the investment not there for an...

20 Highly Effective Ways to Promote a Product – Shopify

20 Highly Effective Ways to Promote a Product – Shopify

You’ve found a product and created your online store. Now, what? Once you’re up and running, it’s time to start driving traffic to your store and closing sales. Whether you’re...

3 Ways SEO and Rankings are Changing in 2018

3 Ways SEO and Rankings are Changing in 2018

75% of people don’t scroll past the first page of search results. And 70% to 80% of people skip straight to organic results, ignoring paid ads completely. But you probably...

Headless Commerce for B2C Comes to the AppExchange

Headless Commerce for B2C Comes to the AppExchange

Headless is hot. Don’t take my word for it. By 2023, 50% of new commerce capabilities will be incorporated as API-centric SaaS services according to Gartner’s Composable...

Ecommerce Trends to Watch in 2018

Ecommerce Trends to Watch in 2018

One of the most intriguing ecommerce trends to watch in the coming year is “voice shopping.” Amazon and Google are accelerating the adoption of home assistants/speakers that let...

How to Maximize SEO Impact Even with Limited Budget

How to Maximize SEO Impact Even with Limited Budget

We all wish we had an unlimited budget to make our website and overall digital presence the best it can be. But that is rarely the case for most businesses. As a result, we...

The Secret to Leveraging Purchase Intent Through Instagram

The Secret to Leveraging Purchase Intent Through Instagram

Instagram is the king of engagement. People flock to the platform to see what friends are up to, get the latest news and celebrity updates, and window shop their favorite...

The 4 Biggest Challenges for Marketers Heading Into 2018

The 4 Biggest Challenges for Marketers Heading Into 2018

ClearVoice, a collaborative content management platform, explores the biggest challenges of marketing content in their new survey. The poll uses open-ended responses from 1,000...

10 Exceptional Digital Marketing Campaigns in 2017

10 Exceptional Digital Marketing Campaigns in 2017

Looking back at the year’s best marketing campaigns can generate ideas for your own upcoming marketing efforts. Here is a list of 10 outstanding digital marketing campaigns...

How to Set Ecommerce Goals for 2018

How to Set Ecommerce Goals for 2018

Now is the time to set website performance goals for 2018. To do this, know where your business stands now. Be clear on past performance before you set goals for the new...

How to Create Your First Marketing Campaign

How to Create Your First Marketing Campaign

Before you can plan any campaign, you need to understand and outline your overall marketing goals. Establish SMART (Specific, Measurable, Attainable, Realistic and Timely) goals...