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Why you don't need a CMO... yet

Why you don't need a CMO... yet

Marketing is a requirement for growing organizations. It’s not optional. And it makes sense to have a savvy individual in the driver’s seat to ensure that your marketing efforts...

BIGTeam Spotlight: How Cetiera Carmona is Creating a BIG Impact in Ecommerce and Beyond - The BigCommerce Blog

BIGTeam Spotlight: How Cetiera Carmona is Creating a BIG Impact in Ecommerce and Beyond - The BigCommerce Blog

Cetiera Carmona is the Manager of Customer Growth (also known as Customer Marketing) at BigCommerce. She leads a team that is truly customer obsessed, focusing on providing...

12 Common Amazon Scams To Avoid

12 Common Amazon Scams To Avoid

Amazon can be a convenient way to shop, but it can be an increasingly risky proposition. According to a report from the Federal Trade Commission (FTC), Amazon scams are on the...

Meta Myths – Stratechery by Ben Thompson

Meta Myths – Stratechery by Ben Thompson

Author by Ben Thompson What happened to Meta last week — and my response to it — expressed in meme-form: In 2018, the market was panicking about Facebook’s slowing revenue and...

Private Equity Leaders Converge in Bozeman as Ecommerce Shows a Bright Spot in Economy

Private Equity Leaders Converge in Bozeman as Ecommerce Shows a Bright Spot in Economy

Private equity leaders were invited to an event to explore emerging opportunities in ecommerce despite economic headwinds as the sector shows no sign of slowing down. BOZEMAN,...

Top Advice, Trend Stats For Maximizing Ecommerce App Holiday Sales

Top Advice, Trend Stats For Maximizing Ecommerce App Holiday Sales

While planning and executing holiday marketing strategies generally takes more than six months, mobile marketers need to stay agile to adjust promotion strategies and adapt to...

Move Over Chargebacks: Another Form of Ecommerce Order Fraud is Taking Over - Retail TouchPoints

Move Over Chargebacks: Another Form of Ecommerce Order Fraud is Taking Over - Retail TouchPoints

When retailers discuss ecommerce fraud detection, their top priority is typically fraudulent chargebacks. A chargeback occurs when a consumer questions a transaction on their...

Ecommerce for a New Era

Ecommerce for a New Era

Headless technology enables British company’s online storefront to flexibly showcase seasonal, highly limited, pre-order-only cycling lifestyle apparel that unites art and...

Scale Your B2B Lead Generation With Discovery Ads

Scale Your B2B Lead Generation With Discovery Ads

B2B lead generation marketers: Have you tried Google Discovery ads yet? Unlike Search ads, Discovery ads are visual, responsive, and dynamic. Format and exact layout will...

B2B Marketing News: B2B Content Marketing Report, Google's New Search Essentials, B2B Marketplaces Expand, & Adobe's New 3D Tools

B2B Marketing News: B2B Content Marketing Report, Google's New Search Essentials, B2B Marketplaces Expand, & Adobe's New 3D Tools

B2B Demand Gen: Lead Qualifying Teams Are Common at Larger Enterprises Top performing large organizations typically have a dedicated lead generation qualification team, as 77...

Council Post: How Is Psychology Applied In Advertising And Marketing?

Council Post: How Is Psychology Applied In Advertising And Marketing?

Psychology is the science that studies human behavior. As a discipline, it can be helpful to apply it to the world of advertising and marketing in order to help improve the...

4 communication best practices agencies must employ early in Q4

4 communication best practices agencies must employ early in Q4

Let’s run through a scenario that agencies see from time to time (not just in Q4, but the stakes are higher across the board right now): On the client side, a main point of...