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Council Post: How Is Psychology Applied In Advertising And Marketing?

Council Post: How Is Psychology Applied In Advertising And Marketing?

Psychology is the science that studies human behavior. As a discipline, it can be helpful to apply it to the world of advertising and marketing in order to help improve the...

4 communication best practices agencies must employ early in Q4

4 communication best practices agencies must employ early in Q4

Let’s run through a scenario that agencies see from time to time (not just in Q4, but the stakes are higher across the board right now): On the client side, a main point of...

Security Solutions for Manufacturing Businesses

Security Solutions for Manufacturing Businesses

Securing digital transformation in manufacturing Digital transformation is changing the way organizations address cyber risk Manufacturing is undergoing a digital industrial...

The Shopper Speaks: Online shoppers buy early amid heightened holiday expectations

The Shopper Speaks: Online shoppers buy early amid heightened holiday expectations

The 2022 holiday season is on the horizon. It seems holiday shopping starts earlier each year, with July’s Amazon Prime Day sales and now a second round of sales from Amazon and...

Preparing for AI transformation of ecommerce - ChannelX

Preparing for AI transformation of ecommerce - ChannelX

AI will drive the next industrial revolution of ecommerce. Mark Stanley, Chief Product & Technology Officer at Shopware takes a look at the “how” and the “why,” as well as what...

The Best Way To Communicate With And Convert Your Website Visitors

The Best Way To Communicate With And Convert Your Website Visitors

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Content Is Profit hosted by Louis and Fonzi Kama, brought to you by the HubSpot...

Google Ads turns 22: A look back at the biggest changes and advances in search

Google Ads turns 22: A look back at the biggest changes and advances in search

Every five years Search Engine Land likes to put together a sort of birthday tribute to the search engine, online advertising, cloud computing, computer software, quantum...

Checklist for Building a Successful E-commerce Website

Checklist for Building a Successful E-commerce Website

With over two-thirds of the world’s population being Internet users, it has become imperative that E-commerce continues its steady rise in popularity. The internet offers a...

The Shopper Speaks: The web takes the lead on ho ho ho

The Shopper Speaks: The web takes the lead on ho ho ho

When it came to the holidays this year, I was surprised at how aggressive retailers seem to be online. Perhaps Amazon.com Inc. pushed the envelope with its Early Access sale and...

The Communication Secrets Of The World’s Greatest Salesman

The Communication Secrets Of The World’s Greatest Salesman

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Content Is Profit hosted by Louis and Fonzi Kame, brought to you by the HubSpot...

A Bigger and Better Shopify Audiences, Now Available with Google

A Bigger and Better Shopify Audiences, Now Available with Google

In today's market, we know customer acquisition is one of your biggest pain points. Competition is fierce, advertising costs are rising, and ad attribution has become even more...

The Unexpected Solution to the Acquisition Problem by Ecommerce Playbook: Numbers, Struggles & Growth

The Unexpected Solution to the Acquisition Problem by Ecommerce Playbook: Numbers, Struggles & Growth

The Unexpected Solution to the Acquisition Problem How customer-centric are you? In this episode, Richard and Taylor propose an interesting solution to the acquisition problem,...