Device-specific PPC: Why it still matters today
Ever since bidding by device uniquely became available (sometime between 2005–2011), I’ve been an avid advocate of separating PPC campaigns by device. (Well, except for tablets,...
05/24/2023
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Commerce is launched but your product information is a mess. Now what?
If the past few years have taught manufacturers anything, the era of sales staff as gatekeepers of product information is officially over. The COVID pandemic only accelerated...
05/23/2023
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Retailers balance holiday promotions with a budget-conscious consumer
In 2021, shoppers searched earlier in the season for gifts to avoid out-of-stock notifications and longer delivery times. In 2022, holiday promotions are important to shoppers...
05/23/2023
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13 essential SEO skills you need to succeed
Search Engine Land » SEO » 13 essential SEO skills you need to succeed 13 essential SEO skills you need to succeed Critical thinking. Problem-solving. Persistence. These are...
05/19/2023
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Cybersecurity Awareness Month: Establishing a Strong Security Culture - The BigCommerce Blog
Believe it or not, 24% of all cyberattacks are targeted against retailers. And if that number doesn’t get your attention, The State of Ransomware in Retail 2022 found that...
05/12/2023
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Hydrogen: Shopify’s opinionated framework for building headless e-commerce
The February ‘23 release of Hydrogen will bring significant advancements in developer experience and performance, and a suite of new tools specific to Shopify storefronts. Much...
05/05/2023
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How seasonality affects the SERPs and what it means for SEO
As we head into another seasonal period, it’s time to prepare our holiday strategies to maximize client visibility for the deal-getters and the peak shoppsouing period. During...
05/01/2023
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The ultimate recipe for writing SEO optimized content
Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions presented below. It’s been said countless...
04/26/2023
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Writing Tips From a College Professor — Kaleigh Moore: Freelance content writer for eCommerce & SaaS companies
No lead magnet to promote. Just...knowledge. Allow me to introduce you to Professor Laura Bandy . Laura is currently a member of the English faculty at Spoon River College where...
03/16/2023
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Don’t See Immediate ROI from Marketing Efforts? Take These Actions
Digital marketers usually consider metrics including search engine optimization (SEO) and pay-per-click when it comes to improving performance. Some common goals can include to...
03/09/2023
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Small Business Digital Marketing Trends To Know in 2023 | HackerNoon
This year has thrown all sorts of curve balls, leaving small business owners to rapidly adjust their operations to ensure productivity and increased profitability. Influencer...
03/06/2023
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Google Shopping Free Listings: An In-Depth Guide
Whether you run an ecommerce or brick-and-mortar retail business, chances are you’ve heard a thing or two about Google Shopping. But what is Google Shopping, exactly? Is it...
03/06/2023
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