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How to move from personal to personified advertising

How to move from personal to personified advertising

The cookie’s days are numbered. While consumers rejoice, media agencies have a headache. Or do they? Is this actually the opportunity to do it right and, well, future...

Creating better ads in a world with only RSAs

Creating better ads in a world with only RSAs

Frederick Vallaeys spent 10 years working at Google and was instrumental in helping build features like conversion tracking and analytics. For the last 10 years, he’s been...

7 Tips to Get More Followers on Instagram

7 Tips to Get More Followers on Instagram

Do you want to improve your Instagram account? Are you wondering how to get more followers on Instagram? The social media world has been changing, and more people are...

Improve Your Blog Posts With These 15 Quick And Easy Fixes

Improve Your Blog Posts With These 15 Quick And Easy Fixes

Are you attracting enough readers to your blog? No? Well, here are some simple ways to improve your blog posts. Writing lots of articles for your blog is great. But you need to...

7 Ways Competitive Win/Loss Analyses Can Help Your Company

7 Ways Competitive Win/Loss Analyses Can Help Your Company

Marketing teams must continually stand out in a sea of competitors to generate new customers and retain existing clients. With markets becoming more competitive than ever and...

SEO Maintenance: A Checklist For Essential Year-Round Tasks

SEO Maintenance: A Checklist For Essential Year-Round Tasks

SEO is a big discipline. Without structure and planning, a lot of time and dollars can be wasted or used inefficiently. A lot of SEO activities are started and never...

The Key to Fulfilling Clients’ Projects — commonsku Blog

The Key to Fulfilling Clients’ Projects — commonsku Blog

Resources for the Promotional Products Industry The Key to Fulfilling Clients’ Projects Whether a project is big or small, being on the same page as your client — understanding...

How to Generate More Leads on Social Media

How to Generate More Leads on Social Media

Social media is a fantastic tool for lead generation. That’s because it’s helpful for building brand awareness, positioning yourself as an authority, and for promoting your...

How To Deliver a Successful Product Launch

How To Deliver a Successful Product Launch

Your brand has a new product on the way. Your marketing team has spent months partnering with product management to understand the roadmap and build messaging and positioning....

7 Reasons Marketing Return On Investment is a Challenge

7 Reasons Marketing Return On Investment is a Challenge

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI, or customer acquisition cost (CAC). While I realize that a high level of...

5 Emerging Social Media Techniques Crucial for Your Business

5 Emerging Social Media Techniques Crucial for Your Business

Looking for the best social media techniques to boost your presence? You’ve come to the right spot. Using the right social media marketing techniques is more important than ever...

The path to personalized advertising post-cookies

The path to personalized advertising post-cookies

In the not-too-distant future, most of the signals we get from third-party cookies and devices will be all but gone. And while identity players are already in-market to fill the...