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5 Key Components of High-Quality Content

5 Key Components of High-Quality Content

5 Key Components of High-Quality Content By Lifestyle July 19, 2022 12:42 pm Print Did you know that time spent on content marketing can positively impact your profits? It’s...

People or personas? What B2B marketing can learn from B2C

People or personas? What B2B marketing can learn from B2C

People or personas? What B2B marketing can learn from B2CEvery effective marketing strategy begins with a clear understanding of the target market. That information allows...

Brand Refresh vs Rebrand: Which is Best for You? [+Checklist]

Brand Refresh vs Rebrand: Which is Best for You? [+Checklist]

Brands that aren’t constantly evolving run the risk of becoming outdated or irrelevant. Some of the most popular brands of today would not have made waves unless they had...

Targeted Advertising: Does it Actually Work?

Targeted Advertising: Does it Actually Work?

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. But it wasn’t just any old hoodie—this one was special. Emblazoned across its chest were...

How Customer Personas Fuel Good Content

How Customer Personas Fuel Good Content

Customer personas informed by accurate data allow companies to craft better content and spend marketing dollars more effectively. What do Andy the Adventurer and Gerry the...

LOVE your Competition  — PromoKitchen

LOVE your Competition — PromoKitchen

Do you love your competition or hate them? I recently took a high-performance training session from 2 former Olympians named Jason Dorland and Robyn Meagher.  This session was...

Delegate CX Strives to Boost Productivity and Business — commonsku Blog

Delegate CX Strives to Boost Productivity and Business — commonsku Blog

Resources for the Promotional Products Industry Delegate CX Strives to Boost Productivity and Business Something just wasn’t clicking. Craig Dunlap owned a promo distributorship...

What small agencies can teach big agencies about economic survival

What small agencies can teach big agencies about economic survival

Scientists have been studying quantum physics for over a century in hopes of discovering how our universe actually works. It turns out that understanding little things makes it...

Content Marketing Metrics and Analytics: 5 Types of Data Insights

Content Marketing Metrics and Analytics: 5 Types of Data Insights

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical...

Sales Transformation Success Starts with a System

Sales Transformation Success Starts with a System

There’s a lot of discussion in distribution these days about “sales transformation.” Between the decade-long digitization of buying and the reframing of seller activities jolted...

Structured and Unstructured Content Types: The Quick Guide

Structured and Unstructured Content Types: The Quick Guide

Structured and unstructured data is often a technical conversation. However, these terms apply to content types as well. Most content is unstructured, which may be a shocker. We...

How to create source/medium reports in Google Analytics 4

How to create source/medium reports in Google Analytics 4

How to create source/medium reports in Google Analytics 4 SHARE Google Analytics 4 When you're looking for ways to measure the effectiveness of your marketing campaigns, you...