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It’s time for brands and agencies to adopt the same strategies to fill open positions as they do to attract and retain customers—good old-fashioned marketing. Traditional...
08/18/2024
Branding in Asia recently caught up with a longtime fixture in the creative world, Reed Collins, Ogilvy’s Chief Creative Officer for APAC. Collins has been with the agency for...
08/17/2024
Resources for the Promotional Products Industry Broken Sales Pipeline? Here Are 3 Ways Your Promotional Products Business Can Generate Leads Now You are likely in a positive but...
08/16/2024
When talking about branding, many marketers are still missing one crucial aspect. A branding strategy doesn’t just include the typical elements that constitute a brand — its...
08/15/2024
Ready, Player One? How brands are transforming the metaverse into a playground Written by Rachel May Quin Jul 14, 2022 7:15:00 AM Whether you like to race cars, grow flowers or...
08/14/2024
The SEO field has no shortage of acronyms. From SEO, to FID, to FCP (First Contentful Paint), to INP – these are some of the more common acronyms you will run into when it...
08/13/2024
Google’s quality threshold – and how it relates to indexing – has become a more well-known and widely talked about topic over the past year. Several elements contribute to the...
08/12/2024
I realize how meta this is, writing an article for a large publication about why you should write articles for a large publication. Now that we got that out of the way,it's...
08/11/2024
Many online businesses ignore keywords with zero search volume because they think no one is searching for that term. While it may be true that there is minimal search volume,...
08/10/2024
I have always been interested in why some brands are loved so much that they have a cult following, like Apple, and why people are willing to trade a small fortune to be part of...
08/09/2024
“I forgot my password. Please, help me. I have an urgent order — please!?!” Quite an innocent start that happens quite often in chats with your customer care agents, isn’t...
08/08/2024
AI offers up a mixed bag of risks and advantages. Here’s what your customers expect when you use it. The use of Artificial Intelligence (AI) is becoming more and more prevalent...
08/07/2024