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A Sales Leader’s Guide to Boosting Sales Performance in Any Economy

A Sales Leader’s Guide to Boosting Sales Performance in Any Economy

Your reps have a lot on their mind these days: will the accounts they’re working blow them off? Will they meet quota this quarter? Will their job even be here next quarter? As...

How to Spot Red Flags When Hiring Salespeople

How to Spot Red Flags When Hiring Salespeople

It’s especially challenging to spot red flags when hiring salespeople. After all, salespeople are trained to sell. And what should they be most skilled at selling? You guessed,...

The importance of brand personality in B2B

The importance of brand personality in B2B

If only our company were more/less _________. Our company is (an animal) _________.  Our competition is (another animal) _________.   Responses typically indicate gaps, positive...

What Is Blogging? What tasks does blogging include?

What Is Blogging? What tasks does blogging include?

Are you a blogger? Have you ever tried to explain to a non-blogger what you are doing for a living? I have. And I find it extremely hard to tell someone who is not a digital...

8 Company Branding Tips for a Healthy Public Image

8 Company Branding Tips for a Healthy Public Image

8 Company Branding Tips for a Healthy Public Image 8 Company Branding Tips for a Healthy Public Image Branding is the personality and voice of a business and the face of...

Is User-Generated Content the New Influencer Marketing?

Is User-Generated Content the New Influencer Marketing?

Working in social media, user-generated content (UGC) and influencer marketing are two terms that have been ingrained in my vocabulary from the very start of my career. My team...

4 Reasons We’re Piloting a 4-Day Workweek - Advertising Week

4 Reasons We’re Piloting a 4-Day Workweek - Advertising Week

This summer at Black Glass, we’re piloting a four-day workweek. We have an extraordinarily productive, mature team, and we’re actively building the future of work inside our...

Data-driven attribution: How to think about Google's default attribution model

Data-driven attribution: How to think about Google's default attribution model

Attribution has been the holy grail for advertisers since the beginning of time, especially for media platforms that typically sit further away from the conversion and play a...

3 Ways Consumer Insights Improve Brand Reputation

3 Ways Consumer Insights Improve Brand Reputation

Just like how no news can be seen as good news, consumers are more likely to share their bad experiences than good ones. Customer experiences are more important than ever as it...

3 Tips for Creating Powerful Ads, According to Meta's Director of Ads

3 Tips for Creating Powerful Ads, According to Meta's Director of Ads

Facebook is an undeniably powerful platform for advertisers. In fact, HubSpot Blog Research found Facebook is the most popular social media network for advertising in 2022,...

New sales training for your team to refresh skills | CrankWheel

New sales training for your team to refresh skills | CrankWheel

New sales training for your team to refresh skills April 21, 2021 / by CrankWheel With everything everyone has been through, since March 2020, it’s understandable if your sales...

Council Post: 11 Tactics To Distribute Content Effectively Through Social Media Platforms

Council Post: 11 Tactics To Distribute Content Effectively Through Social Media Platforms

Using different social media platforms to distribute content can keep your target audience consistently in the loop. From using visuals to swiftly putting the content out there,...