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Should your business ever take a break from doing SEO?

Should your business ever take a break from doing SEO?

Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions presented below. For so many reasons it can...

The vital role of big data and AI in performing and forecasting marketing campaigns | 7wData

The vital role of big data and AI in performing and forecasting marketing campaigns | 7wData

Today, the wide and diverse world of marketing seems unrecognisable from its various incarnations before the era of interconnectivity and super-fast data. Where focus groups...

6 Reasons Every Local Business Must Market With Google My Business Listing

6 Reasons Every Local Business Must Market With Google My Business Listing

Most of us spend endless hours and resources on social media marketing, but we end up ignoring the most preliminary step, and that’s optimizing our search rankings. No matter...

5 ways to monitor and improve your brand health on social media

5 ways to monitor and improve your brand health on social media

Brand health is a measure of how consumers perceive and engage with your brand. So to find out how healthy – or otherwise – your brand is, you don’t need to look any further...

4 Ways Metaverse Technology Will Influence the Enterprise Brand Experience - Advertising Week

4 Ways Metaverse Technology Will Influence the Enterprise Brand Experience - Advertising Week

Major tech companies such as Facebook (Meta), Microsoft and even Disney are pouring in billions and billions of dollars to develop their own metaverses. As early as 2021, big...

Council Post: How To Leverage SMS Marketing The Right Way

Council Post: How To Leverage SMS Marketing The Right Way

Short message service, or SMS, is a less common term in many marketing strategies today. Given the sharp rise of digital marketing in recent years, this is to be expected. But...

How Brands Can Maximize First-Party Data To Create Virtuous Loyalty Cycle

How Brands Can Maximize First-Party Data To Create Virtuous Loyalty Cycle

The following was previously published in an earlier edition of Marketing Insider. Every marketer knows that the impending elimination of third-party cookies on Google Chrome...

Google’s Things to Know SERP Feature

Google’s Things to Know SERP Feature

Now that the May 2022 Core Update is officially rolled out and the dust is settling, we are all looking at the Google SERPs wondering what's changed. Yes, there are always...

What is the metaverse? A (kind of) simple explainer

What is the metaverse? A (kind of) simple explainer

Despite how new it appears, it already feels like the metaverse is everywhere. Facebook's, recent rebrand and , triggered a new wave of interest in the metaverse. It's all over...

When and How to Perform a Content Refresh

When and How to Perform a Content Refresh

Principles might be eternal, but how you implement those principles needs to change to keep up with today’s technology and trends. Nowhere is that precept more critical than in...

5 Fundamentals of Digital Marketing | Virtudesk

5 Fundamentals of Digital Marketing | Virtudesk

If you are new to digital marketing, it may be overwhelming to grasp everything about this marketing approach. To help you out, we gathered the 5 fundamentals of digital...

Navigating The New Realities Of Consumer Privacy In Digital Marketing

Navigating The New Realities Of Consumer Privacy In Digital Marketing

Data is gold dust in the digital marketing landscape, and as consumers increasingly become more aware of their privacy preferences there’s a need for brands to reorganize the...