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4 Ways Technology Is Influencing Social Media

4 Ways Technology Is Influencing Social Media

What's ahead for social media? Will it continue to own our brains and sway us to make purchases? Or will technology allow more freedoms? Social media has transformed from a...

How To Improve Your Brands Reputation Online

How To Improve Your Brands Reputation Online

Contact How To Improve Your Brands Reputation Online It is true what they say; reputation is everything. Well, any digital marketing agency in London will tell you when it comes...

Creator Burnout: A Resource for Avoiding It

Creator Burnout: A Resource for Avoiding It

Whatever your reasons are for creating content it’s vital to develop systems for avoiding burnout. In this article, we hope to provide an answer to that question. We’ll help you...

7 Neuro Writing Tactics to Get Inside the Minds of Your Audience

7 Neuro Writing Tactics to Get Inside the Minds of Your Audience

Joe Sugarman nails the essence of the written word’s power in marketing: “A mental process … for the purpose of selling.” I’ll shorten it: “mental … selling” – getting inside...

A Sales Leader’s Guide to Boosting Sales Performance in Any Economy

A Sales Leader’s Guide to Boosting Sales Performance in Any Economy

Your reps have a lot on their mind these days: will the accounts they’re working blow them off? Will they meet quota this quarter? Will their job even be here next quarter? As...

How to Spot Red Flags When Hiring Salespeople

How to Spot Red Flags When Hiring Salespeople

It’s especially challenging to spot red flags when hiring salespeople. After all, salespeople are trained to sell. And what should they be most skilled at selling? You guessed,...

The importance of brand personality in B2B

The importance of brand personality in B2B

If only our company were more/less _________. Our company is (an animal) _________.  Our competition is (another animal) _________.   Responses typically indicate gaps, positive...

What Is Blogging? What tasks does blogging include?

What Is Blogging? What tasks does blogging include?

Are you a blogger? Have you ever tried to explain to a non-blogger what you are doing for a living? I have. And I find it extremely hard to tell someone who is not a digital...

8 Company Branding Tips for a Healthy Public Image

8 Company Branding Tips for a Healthy Public Image

8 Company Branding Tips for a Healthy Public Image 8 Company Branding Tips for a Healthy Public Image Branding is the personality and voice of a business and the face of...

Is User-Generated Content the New Influencer Marketing?

Is User-Generated Content the New Influencer Marketing?

Working in social media, user-generated content (UGC) and influencer marketing are two terms that have been ingrained in my vocabulary from the very start of my career. My team...

4 Reasons We’re Piloting a 4-Day Workweek - Advertising Week

4 Reasons We’re Piloting a 4-Day Workweek - Advertising Week

This summer at Black Glass, we’re piloting a four-day workweek. We have an extraordinarily productive, mature team, and we’re actively building the future of work inside our...

Data-driven attribution: How to think about Google's default attribution model

Data-driven attribution: How to think about Google's default attribution model

Attribution has been the holy grail for advertisers since the beginning of time, especially for media platforms that typically sit further away from the conversion and play a...