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Five Impactful Ways to Improve Brand Image Without Spending a Lot

Five Impactful Ways to Improve Brand Image Without Spending a Lot

Branding is one of the most important aspects of business success. Building a strong brand creates awareness and credibility, making your company top of mind when your customers...

Six Ways to Build Customer Trust Using Your Website | B2B Marketing Blog

Six Ways to Build Customer Trust Using Your Website | B2B Marketing Blog

To build a successful business, customer trust is crucial. You need to strategize how you will establish that trust up front through your content and messaging, then maintain it...

5 Reasons to Start Producing Industry-Specific Content as Part of Your Marketing Strategy

5 Reasons to Start Producing Industry-Specific Content as Part of Your Marketing Strategy

How important is content as part of your overall marketing strategy? The answer is that if done well, content is the foundation for the entire building that is marketing.  To...

Five simple strategies to increase sales productivity and drive revenue

Five simple strategies to increase sales productivity and drive revenue

Effective prioritization is a big driver of success, but prospect prioritization can be extremely difficult. It can be tough to identify whether a deal is a high or low value...

Study: Marketers Increasing Investment in Direct Mail

Study: Marketers Increasing Investment in Direct Mail

The findings come as research shows that end-recipients are wearying a bit on digital approaches. Metaverse marketing hasn’t taken over quite yet. A central finding of a new...

Do Instagram Carousels Get More Engagement?

Do Instagram Carousels Get More Engagement?

Phill Agnew Senior Product Marketer @ Buffer We recently launched direct Instagram carousels scheduling in Buffer. Now you can scheduled carousel posts to be published...

Want More Sales, More Profits? Go Deeper / PromoJournal - Cliff's Notes

Want More Sales, More Profits? Go Deeper / PromoJournal - Cliff's Notes

I question the sales and marketing activity of most salespeople. Over the years, I have worked with hundreds of sales professionals, in the process, I have found most deal with...

10 Places to Turn for Marketing Inspiration

10 Places to Turn for Marketing Inspiration

10 Places to Turn for Marketing Inspiration By , June 16, 2022 Digital marketing is a highly creative process: You need to think outside of the box to be able to overcome your...

10 Tips to Recession-Proof Your Promotional Products Business — commonsku Blog

10 Tips to Recession-Proof Your Promotional Products Business — commonsku Blog

Resources for the Promotional Products Industry 10 Tips to Recession-Proof Your Promotional Products Business You’ve developed a vital muscle over these pandemic years, probably...

3 healthy marketing habits that drive digital transformation

3 healthy marketing habits that drive digital transformation

Grant Keller is global CEO of WPP's Google technology and data consultancy, Acceleration, and Ekapat Chareonlarp is GroupM's global VP of media innovation and marketing. Here...

Top Ten Lessons from 30 Years in Business / PromoJournal - From Good to Great

Top Ten Lessons from 30 Years in Business / PromoJournal - From Good to Great

I feel as if I started my business just a few years ago, but on July 7it will be 30 years since I hung out my Gossett Marketing shingle. It has been quite a good ride. Of...

Seize the digital marketing opportunity of the Workday Consumer

Seize the digital marketing opportunity of the Workday Consumer

The consumer journey has been permanently changed by the blending of work and personal lives, yet many brands risk being caught on digital marketing autopilot. We explore the...