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Digital marketing is on the rise. According to the latest research from The CMO Survey, digital marketing makes up 57.1% of marketing budgets, with spending on digital...
12/22/2024
E-commerce activity has grown substantially over the past two years. While online shopping was already primed for healthy growth over the next decade, the COVID-19 pandemic...
12/21/2024
My Thanksgiving was pretty enlightening. I will probably be fired from my family for writing this, so I hope there is someone out there willing to adopt me! The holiday began...
12/20/2024
Are you struggling to create awareness for your brand? Social media is a great way to get the word out. No doubt, brand awareness is important for your business growth. To...
12/19/2024
We’ve talked on the blog for years about how to create a content marketing strategy before jumping into writing. Still, when I bring this up in conversations, I notice that the...
12/18/2024
Last week I wrote a news item that covered the announcement of a new content-marketing unit for AC Business Media. The unit would marshal all of that B2B media company’s market...
12/17/2024
How should brands think about advertising in the metaverse? The question is a little hard to answer when there’s no consensus about what exactly the metaverse is or what it...
12/16/2024
Search Engine Land » Channel » SEO » How to empower your SEO and digital marketing strategy with data How to empower your SEO and digital marketing strategy with data Set up...
12/15/2024
Despite its recent rise, sustainable marketing is an evolving concept and one that marketers should consider. Innovation often happens when two existing concepts are executed...
12/14/2024
Achieving the results you desire requires disciplined thinking and focus. If you dive into the weeds too quickly, you may find that hours or days have passed and you’ve...
12/13/2024
All marketers know that brand marketing does its most important work over the long term. They understand how the cumulative impact of brand investment adds up over the years and...
12/12/2024
Social media marketers—who are you talking to? Or better yet, who do youthinkyou're talking to? If you don't have a clear answer, then it's likely everybody (and nobody). And...
12/11/2024