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Proforma LBP Marketing Concepts has been building strategic relationships with clients in Pennsylvania , PA and surrounding areas to assist them with growing their businesses. Our size and strength as a company, allows us to tap into different divisions and bring to our clients best in class products and services they can rely on.

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Technical SEO in the age of semantic search and Google

Technical SEO in the age of semantic search and Google

“If I just write a lot of content, I’ll drive traffic right?” “Is keyword research even worth the investment?” These are common questions I am asked and see asked across the...

Does Google Give More Weight to Links That Appear Higher in Content?

Does Google Give More Weight to Links That Appear Higher in Content?

Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in...

Snapchat scores first earnings beat with revived user growth

Snapchat scores first earnings beat with revived user growth

Snapchat is starting to turn things around, boosting its sluggish user growth rate and beating Wall Street’s expectations for the first time with today’s Q4 2017 earnings...

Case study: On-page + off-page SEO working together = success

Case study: On-page + off-page SEO working together = success

I encounter many people who believe the basic blocking and tackling of search engine optimization (SEO) execution is losing its value, but I find doing this basic hard work...

9 Facebook Video Metrics Brands Need to Benchmark Right Now

9 Facebook Video Metrics Brands Need to Benchmark Right Now

While organic reach on Facebook might be falling, Facebook video is stronger than ever. Experts say that more than 100 million hours of video stream to happy viewers every day...

5 B2B Marketing Trends That Will Shape 2018 | Convince & Convert

5 B2B Marketing Trends That Will Shape 2018 | Convince & Convert

B2B marketing values relevancy, which makes emerging trends pertinent for any marketer looking to get a jump on their effectiveness in 2018. From embracing multimedia content...

I've Been Paired Up - Now What?!

I've Been Paired Up - Now What?!

The following was written by newly appointed PK chef Russell Bird of the Promo Addict I have a mentee/mentor, what the heck should I talk to them about? The following tips are...

How much should you pay for an Instagram post?

How much should you pay for an Instagram post?

When most people think of influencer marketing, they think of paid Instagram posts from the Kardashians. While celebrity endorsements are one aspect of influencer marketing,...

The Power of Twitter

The Power of Twitter

Social Media Marketing is not a new consideration by any extent of the imagination. Businesses have been leveraging social media since MySpace – and now Facebook, Twitter,...

Bing explains how AI-powered intelligent answers can show users two points of view for the same query

Bing explains how AI-powered intelligent answers can show users two points of view for the same query

In December last year, Bing introduced several AI-powered search features, one being intelligent answers. This week Mir Rosenberg from the Bing search team published more detail...

Whole Foods Unveils First Campaign Following Amazon Acquisition

Whole Foods Unveils First Campaign Following Amazon Acquisition

Whole Foods Market's first marketing campaign since its $13.7 billion acquisition by Amazon last August is out, and the first batch of spots seem targeted at a distinctly young,...

Pepsi takes top honors in Twitter’s inaugural #BrandBowl

Pepsi takes top honors in Twitter’s inaugural #BrandBowl

Get the most important digital marketing news each day. Hours after the Philadelphia Eagles were crowned the winners of Super Bowl LII, Twitter announced that Pepsi had won the...