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4 Reasons We’re Piloting a 4-Day Workweek - Advertising Week

4 Reasons We’re Piloting a 4-Day Workweek - Advertising Week

This summer at Black Glass, we’re piloting a four-day workweek. We have an extraordinarily productive, mature team, and we’re actively building the future of work inside our...

Data-driven attribution: How to think about Google's default attribution model

Data-driven attribution: How to think about Google's default attribution model

Attribution has been the holy grail for advertisers since the beginning of time, especially for media platforms that typically sit further away from the conversion and play a...

3 Ways Consumer Insights Improve Brand Reputation

3 Ways Consumer Insights Improve Brand Reputation

Just like how no news can be seen as good news, consumers are more likely to share their bad experiences than good ones. Customer experiences are more important than ever as it...

3 Tips for Creating Powerful Ads, According to Meta's Director of Ads

3 Tips for Creating Powerful Ads, According to Meta's Director of Ads

Facebook is an undeniably powerful platform for advertisers. In fact, HubSpot Blog Research found Facebook is the most popular social media network for advertising in 2022,...

New sales training for your team to refresh skills | CrankWheel

New sales training for your team to refresh skills | CrankWheel

New sales training for your team to refresh skills April 21, 2021 / by CrankWheel With everything everyone has been through, since March 2020, it’s understandable if your sales...

Council Post: 11 Tactics To Distribute Content Effectively Through Social Media Platforms

Council Post: 11 Tactics To Distribute Content Effectively Through Social Media Platforms

Using different social media platforms to distribute content can keep your target audience consistently in the loop. From using visuals to swiftly putting the content out there,...

The Power of Marketing and Social Media | Bulkly

The Power of Marketing and Social Media | Bulkly

Skyrocketing like flying to the moon, the popularity of social media has reached people all over the globe. Have you ever wondered how great social media’s power is in reaching...

The 12 Best Chatbot Examples for Businesses - Social Media Marketing & Management Dashboard

The 12 Best Chatbot Examples for Businesses - Social Media Marketing & Management Dashboard

Looking for inspiration? We’ve rounded up the 12 best chatbot examples of 2022 in customer service, sales, marketing, and conversational AI. Looking for chatbot examples for...

How to define SERP intent and 'source type' for better analysis

How to define SERP intent and 'source type' for better analysis

SERP analysis coupled with your keyword research is a staple of any modern SEO campaign. Analyzing search intent is already a process within this. But when it comes to SERP...

Social listening 101: How to track trends and issues to create a better marketing strategy - The Crowdfire blog

Social listening 101: How to track trends and issues to create a better marketing strategy - The Crowdfire blog

You may have heard lots of digital marketers talking about a little something called social listening of late. Social listening might sound like something you do around the...

If you listen to neuroscience, you'll want to rethink your social media marketing.

If you listen to neuroscience, you'll want to rethink your social media marketing.

When Dr. Matthew Leiberman's book Social: Why Our Brains Are Wired to Connect was published, it created a stir in marketing circles. Using functional Magnetic Resonance Imaging...

Social Media Analytics: A Guide To Get Started

Social Media Analytics: A Guide To Get Started

Social Media Analytics: A Guide To Get Started Learn more about your social media marketing and advertising efforts with social media analytics. SEJ STAFF Content Writer at...