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What is PPC? Your complete guide to PPC (pay-per-click) advertising

What is PPC? Your complete guide to PPC (pay-per-click) advertising

Sign up for the latest in PPC news What is PPC? In a nutshell, pay-per-click (PPC) is an online marketing model. This form of advertising is prevalent and most closely...

Monetizing your SEO expertise

Monetizing your SEO expertise

I have a theory: the best SEO practitioners in the world are not consultants helping their clients get rich. Rather, they are their own clients. Or, if they do have clients,...

3 tips to make every martech implementation a success

3 tips to make every martech implementation a success

Stay marketing and tech-savvy. Get the latest in martech - subscribe to MarTech Today. Technology in marketing abounds. Marketers use tools to send emails, track customer and...

Everything you need to know about Metaverse Marketing

Everything you need to know about Metaverse Marketing

Back when the internet was still a brand new thing, there were those who saw it as the way of the future and those who didn’t.  Fast forward to today. Not only is the internet...

The Big 3 Tech Categories That Will Contribute the Most to Your Startup's Success in 2018

The Big 3 Tech Categories That Will Contribute the Most to Your Startup's Success in 2018

Few startups these days can exist -- let alone succeed -- without technology. In fact, Forrester’s mid-year tech outlook, published in September, predicted that tech spending...

5 rules for writing effective onboarding emails

5 rules for writing effective onboarding emails

Advice for tech marketers rarely covers the words they should be using. Perhaps that’s not surprising in a business that takes perverse pride in its jargon, acronyms,...

Monetizing your SEO expertise

Monetizing your SEO expertise

I have a theory: the best SEO practitioners in the world are not consultants helping their clients get rich. Rather, they are their own clients. Or, if they do have clients,...

3 tips to make every martech implementation a success

3 tips to make every martech implementation a success

Stay marketing and tech-savvy. Get the latest in martech - subscribe to MarTech Today. Technology in marketing abounds. Marketers use tools to send emails, track customer and...

The Big 3 Tech Categories That Will Contribute the Most to Your Startup's Success in 2018

The Big 3 Tech Categories That Will Contribute the Most to Your Startup's Success in 2018

Few startups these days can exist -- let alone succeed -- without technology. In fact, Forrester’s mid-year tech outlook, published in September, predicted that tech spending...

5 rules for writing effective onboarding emails

5 rules for writing effective onboarding emails

Advice for tech marketers rarely covers the words they should be using. Perhaps that’s not surprising in a business that takes perverse pride in its jargon, acronyms,...

Here’s how you can master your next seasonal digital marketing campaign

Here’s how you can master your next seasonal digital marketing campaign

Summer is a slow season for many businesses, especially those in a B2B niche. If things are a bit slow for you now, here’s an idea – Use these quiet months to turn your next big...

17 Checkpoints for Social Media Event Marketing

17 Checkpoints for Social Media Event Marketing

You need a solid plan when promoting your event on social media. Whether you’re hosting private client parties, festivals, or large online marketing events, you must work...