One of the most deceptive things that your business can have is a blog – believe it or not! Everyone thinks that a blog is easy to run, easy to manage and easy to write and the truth couldn’t be further from that. You may start out strongly with a few excellent blog posts that have drawn the right traffic and a good level of interest, but what do you do when your inspiration starts to peter out?
Creative content for a blog is hard to muster on a regular basis, but with the right effective planning, you can ensure that you are creating content that matters to your audience – and that’s what counts the most. The last thing that you want is to be faced with a blog that isn’t performing, or people who think that your content isn’t worth reading or engaging in. The good news is that you don’t have to have your business or your website brought down by bad content, not when you can use the tips below to improve it as much as possible!
Who are you writing your content for? Do you know the age groups of those you are trying to relate to? If you don’t know these simple things, how do you plan to make your content relatable at all? You need to learn who your audience is so that you can choose content that will be easily shared on social media and your website that will bring in the viewers. If you know that people would be more interested in video blogs instead of just written content, then contacting places like Shootstawould be a good idea. Knowing your audience and knowing why they are visiting your site is the best way to begin, and diversifying the content you plan to offer is the next bit to learn!
On the topic of different types of content, have you considered that visual content may be the best thing that you can introduce to your blog? Photos and videos mix up what you are offering, and infographics allow you to offer tidbits of information that can be read and digested easily! Just look at SnapChat and Instagram: both of these platforms rely on visual content and they have more users than most! Follow their lead and lean on more than just written content to mix your blog up a little.
How passionate are you about what you want to write? If you don’t have any passion in your content, that will translate and people will think you’re not interested. If you write about things that you know about, you’re going to see your passion shine through and others will see it, too. Make sure that you have a niche, though, don’t just write about something because you like the topic. Make it relevant to your business and your blog meaning and you can attract the right audience, and hopefully make conversions form there.
From your headlines to your taglines, you need your blogs to capture the attention of anyone who comes across them. The body of the content is so important, but no one is going to know that it’s any good if you don’t have a headline that catches the attention of the reader. You need to dedicate some time to trying to get the attention of the reader, so don’t gloss over this important piece of the blogging puzzle!
Any content, from video content to imagery with infographics, should be easy to read and digest with your readers. Break up big bodies of content with images and links, and make sure that your content is written in smaller sentences. If it looks too overwhelming, people will not bother to click through to read what you have to say.
Once you’ve got all the content written out, think about pictures and where you place them. Breaking up the content with pictures is smart, but the picture you add has to be relevant to the topic. Images are one of the first things that your readers will see, you want this to be interesting and it’s the visual that’ll be on social media first! There are plenty of free sites that you can use for your images of choice, too, so you don’t have to worry about going out there and taking photos if you don’t want to.
Within your content,link to other posts on your blog. Not only are you going to be able to show people other areas of your blog, it’s going to encourage them to share those blog posts, too, which will interest even more people online. Linking to your past posts shows that you are staying consistent with your content, too, and this will be engaging and useful to all who are looking to see your site and more.
All of your content has to be valuable to your audience. If they are looking to get answers to a specific question, don’t ramble – just answer and then expand on that answer. If your content is readable and relatable, you are going to be able to offer excellent value to your customers. The good thing is that you don’t always have to be elaborate with your posts – you don’t need to write in-depth essays. However, you do need to think about offering content that counts, even if it’s only a short post you write!
Your blog content needs to be something you are able to keep on top of. Think about the way that you want your audience to read your words and what you want to get out of it. Every post should be made with a goal in mind, and if it doesn’t have a goal it needs to be put on the backburner until it’s relevant. Blogs are necessary in today’s digital arena – make yours count!