4 Unique Ways to Advertise Your Business
Does it feel like traditional methods of advertising just aren't cutting it anymore? It can be challenging trying to advertise your business and stand out against your competitors. Sometimes, getting creative is the answer.
Here are four simple yet creative ways to advertise your business and bring in more sales.
1. Contests and Hashtags
There's no doubt about it— online advertising is far more effective these days than traditional methods of advertising, like the yellow pages.
Perhaps the best way to advertise your business is to use social media to your advantage.
The ideal social media platform depends on your business and your target audience demographics . For instance, is your target market more likely to be on Facebook or TikTok? If you rely on visuals in your marketing, such as a bakery or clothing company, Instagram might be a good choice.
Whichever platform you're on, try to take advantage of hashtag themes and host contests to get the word out about your brand.
2. Finding Influencers
Influencer marketing has really taken off in the last few years, thanks to the rise of social media. Influencer marketing relies on influencers , such as popular social media users and celebrities. If you're an all-vegan cosmetics company, you might want to find a popular beauty blogger that promotes cruelty-free products, for example.
Not all popular accounts or celebrities are influencers, and you have to consider whether you want this account or person to represent you, but this is a good way to get more exposure.
3. Advertising on Podcasts
Around 32% of Americans listen to podcasts at least once a month. If you've ever listened to one yourself, you know many of them have ads somewhere in the podcast to promote certain brands or products.
The benefit of advertising through a podcast is that the audience listens to this podcast for a reason and has a high degree of trust in what the podcaster has to say. Much like influencer marketing, this is a simple way to get the word out about your brand.
4. Sidewalk Advertising
If you're local and trying to advertise your business, why not try using the sidewalk outside of your shop? This may be the best place to advertise your business to the locals.
Not only can you use sidewalk chalk to write messages and direct the attention of passersby, but you can also use sidewalk signs. A sidewalk sign is a great place to get creative and draw something cool or attention-grabbing. You can use these signs to mention sales or special menu items.
The great thing about sidewalk advertising is that it's practically free. All you need is a sign and some chalk to start your frugal advertisement campaign.
Advertise Your Business in New Ways
When it seems like traditional marketing isn't enough, try mixing up your advertising methods. These four ways of advertising your business are so easy that anyone can try them.
If you're on a tight advertising budget, sidewalk advertising and social media contests are the way to go! Of course, there are all sorts of ways to advertise your business on a budget. For more ideas, check out the other sections on our site for advice.