How to Create an Epic Social Media Marketing Strategy

Last updated: 02-16-2021

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How to Create an Epic Social Media Marketing Strategy

Hopefully you’ve read my Beginners Guide to Social Media Tactics post. If not please do because it can help you get started promoting your blog and new or existing website or business, and help connect you with future customers, readers and clients. Social media today is a key strategy in growing traffic to your new website that all businesses cannot ignore.

Studies show depending on your industry up to 93% of traffic can come from social media and especially for new websites that haven’t ranked organically yet it’s a crucial strategy.

With over 2.07 billion active users on Facebook and a projected 200 million on Instagram, businesses and entrepreneurs alike simply cannot afford to neglect it!

Read on how you can create an epic social media strategy for your new website!

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Why is social media crucial especially for new bloggers? Because organic traffic takes a hella’ long time to build up. Unless you’re willing to pay for traffic directly from Google in the form of paid ads, social media offers you immediate exposure.

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So, first things first. You must determine what your monthly goals are.

Whenever you write a post or share content, you must have a strategy and a goal behind it. Whether it’s to (hypothetically speaking):

Whatever it is, knowing what you want to accomplish and having numbers behind it will help you plan what type of content to promote and a direct strategy to aim to hit those numbers as well.

If for example your goal was to sell your new eBook, you would want to schedule blog posts that contain links to your eBook offer, specially written opt-ins, any coupons, deals, discounts, specials etc.

Did you know that one of the most powerful ways to grow your following is to share other people’s content?

You wouldn’t think so, but it’s true.

Sharing other people’s content within your niche can help you build a huge following.

I grew my Pinterest account to over 600K by doing just that.

Crowdfire is a tool I use that helps streamline all my social media marketing. It helps you to discover, manage and schedule social content all from one convenient platform!

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Now, obviously you don’t only want to share other people’s content but when you are just starting out on social and you have a large following that means you have an audience primed and ready to see what you have to promote. Make sense? Yes!

Now, let’s get to the good stuff! You want to create your own social content package – so to speak for every post you write.

Inside each post would be:

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There are numerous social scheduling tools that make it extremely easy to plan and put your content on autopilot.

Some of these are; Crowdfire, Hootsuite, Buffer, SEMrush, SmarterQueue, Tailwind and Planoly (for Instagram).

I use Crowdfire for auto posting to everything. They can even pull content from your blog or ecommerce site to share or automatically discover articles and images your audience will love, so you can share them to all your social profiles and keep your timelines ablaze with new fresh content continuously!

They have extremely affordable prices and their dashboard is ideal for anyone to use.

You can sign up for a FREE trial with my link.

I get a small commission for the referral with no extra charge to you. I think you should check them out since a lot of entrepreneurs and small businesses are very happy with them.

It’s important to make sure you always engage with your audience.

Respond to tweets, FB comments, other people’s posts, share, like etc. But make sure you set aside a certain time limit for it.

If you can’t do it yourself you can always hire a virtual assistant on Fiverr or through a virtual assistant FB group.

It’s so easy to get carried away with social and spend too much time. Don’t let it distract you and take you away from your productive tasks like producing important content.

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I go into this much more in detail in my Beginners Social Media Tactics post.

Rule of thumb is; to track your own analytics which will tell you specifically when your particular audience is most engaged. It could totally differ from another bloggers in a totally different niche after all.

You can find out on your WordPress site, on Google Analytics, from MonsterInsights, or from your social schedulers as well.

They have excellent tracking tools to let you know when your fans are online.

Crowdfire tells me down to the minute exactly when my readers are most engaged.

Remember, it also depends entirely on the niche that you are in and what audience you are targeting. Look at your analytics – it is literally the crystal ball that will let you know the very best times for you.

For a general guideline here is what the experts recommend:

But as mentioned, even the social sites themselves have their own analytics tools. I’m not sure how they stack up as compared to Google Analytics or MonsterInsights though. Those are really the best.

Facebook has Facebook Insights which tells you the best times of day to post

Twitter has Tweriod. I love that name!

Instagram has Planoly, Iconosquare (14 day free trial) for Instagram and Facebook scheduling,  and Instagram Insights.

Pinterest has Tailwind like I mentioned which offers a free trial but is a paid plan with different tiers. Pinterest also has their own free analytics but it doesn’t compare to Tailwind’s highly drilled down, detailed information.

You can read my post below all about Tailwind to learn how it can help drive major traffic to your blog as well as create content for you.

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It depends upon which social platforms you wind up concentrating on that are best suited for your particular business. In the beginning you will want to post on all to see which ones are driving the most results.

Most bloggers focus solely on Pinterest and Facebook. Some on Instagram too. But if you are a company or brand Instagram is perfect for brand promotion.

Pinterest now has Pinterest Communities which makes it a social media site whereas before it was a visual search engine like Google.  This may come as a surprise to some because a lot of folks thought it was already a social media site when it wasn’t.

I post around 25x a day on Pinterest. I schedule all of my pins in advance. Even through my smartphone.

I used to post 100x a day but Tailwind put a stop to that to limit the possibility of getting targeted for spam.

If you’re fortunate enough to have a Pinterest VA they can take care of this task for you and manage everything else like Tribes engagement and sharing other pins. Especially fantastic and a huge time saver if you have multiple sites!

Pinterest VAs make an excellent living these days because so many bloggers realize their worth!

If you are mulling around the idea of becoming one, perhaps read this post:

I recommend if you’re a new blogger to focus solely on Pinterest. This is where you’ll get the majority of your traffic.

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You can even create a YouTube video discussing your post, or make a video with Animoto or Lumen5,  Vimeo of your older posts and put them all together on Facebook, Insta or Pinterest!

Visuals are increasingly being used and are fabulous for engagements and creating instant connections with your audience!

Make your video come to life with countless professional grade video clips that can help you tell your story.

Lumen5 is a social video marketing tool which has been noted by Social Media Examiner as one of the best tools to make videos.

I personally use Animoto. It’s super easy for the novice who has never made videos and looks extremely professional. But it’s completely up to you which one you prefer.

On Sundays, or whatever day works best for you schedule your posts and queue up all your content around your goals.

Crowdfire has incredible social listening tools so you can tell exactly who is talking about you and your brand!

Points to keep in mind!

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Start social networking with prominent bloggers who can help increase your viewership, promote your blog posts and grow your business.

These are all the ways you can create an epic social media strategy campaign for your business, blog or venture and drive mega traffic to your site effectively and (almost) effortlessly!

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