WordPress users have access to tens of thousands of plugins. There are so many that it’s difficult to tell which ones are genuine and which are hype.
Many provide useful niche solutions, but only a few are truly essential WordPress plugins for all sites.
There are certain plugins that you should install regardless of the type of site you run or the niche it belongs to. These are the tools we’ll be talking about today.
In this article, we’ll introduce you to nine essential WordPress plugins and explain what makes each one unique.
Even better, we’ll provide real data to back up why we believe each plugin is necessary.
So, let’s get started with them!
Taggbox is the best social media aggregation platform. With its plugin users can collect social content from more than 15 different social media and digital platforms.
For your organization, you can collect, and curate images and videos from social media, customer reviews from review platforms, audio content from audio platforms, and even intranet feeds.
This content can be used on websites or on digital screens in form of social wall.
To begin, you can embed social wall such as Instagram, Twitter, and Facebook feeds, among others, using your brand pages, hashtags, channels, and so on.
Then, on your website, you can capitalize on the benefits of customer reviews by curating and displaying customer reviews from Google, Yelp, Airbnb, Facebook, and other sites.
You can also curate and embed feeds from Soundcloud, YouTube, and other sites, as well as your internal communications, feed from Slack, Yammer, or Workplace.
It is also not limited to a single feed or platform; you can collect and embed feeds from various sources with various types of UGC.
Marketing is essential for business growth, and HubSpot makes it simple to do so.
The HubSpot WordPress plugin lets you manage contacts, follow leads, track conversions, create email newsletters, interact with site visitors via forms and chat, and much more.
The plugin seamlessly integrates your website with HubSpot CRM.
Furthermore, the dashboard and analytics enable you to assess how well your efforts are performing in order to continue making informed decisions while growing your business.
To expand your website’s leads and customer base, you’ll need a plugin that seamlessly syncs with a powerful CRM.
The HubSpot WordPress plugin is the best tool for the job because it is simple to use, requires no coding, and is completely free.
Elementor is one of the coolest additions to our must-have WordPress plugins list, with over 5,000,000 active installs.
It is a visual page builder that allows you to create unique page designs that are somewhat independent of your current theme.
This means you don’t have to be a web development expert to add cool effects like background overlays, hover effects, animations, and more; it’s all as simple as dragging and dropping.
It works perfectly with the Gutenberg editor and the other WordPress plugins on this list.
Elementor (read review) can help you create a beautiful landing page for your business.
It’s also a good option for those who want a custom design for parts of their website but don’t have the funds to hire a developer.
Images account for more than half of the average web page size. That means optimizing your images can make a significant difference in the page load times of your site.
This is significant because if your website takes longer than three seconds to load, more than half of your visitors will leave.
If that isn’t enough to worry you, 79% of online shoppers will not return to your website if it performs poorly.
While images aren’t the only factor influencing website performance, optimizing your WordPress images is an important part of improving page load times.
Optimole optimizes every graphic you upload to WordPress so that it takes up less space. Furthermore, it uses a cloud-based system to speed up your site.
Optimole detects screen size and resizes images to provide your users with a fast-loading, responsive experience.
Yoast SEO is by far the most popular SEO tool in the WordPress ecosystem, which is why it’s one of our must-have WordPress plugins.
It can not only help you improve your SEO, but it can also analyze the readability of your content.
Because 79% of users only skim through your posts and pages, the more accessible your copy is, the more likely you are to keep their attention.
There are numerous ways to drive traffic to your website using SEO. None, however, have the same potential as search engines.
Google alone handles over nine billion searches per day. Organic traffic can make or break a website, and you can’t buy your way there.
It is not an exaggeration to say that organic traffic can make or break a website, and in most cases, you cannot buy your way to the top.
To emphasize this point, only 5% of search engine traffic leads to paid results. That is why developing a keyword strategy is essential for every website.
OptinMonster is the market’s most popular conversion rate optimization software. It enables you to convert website visitors who have left your site into email subscribers and customers.
This WordPress plugin and application will help you quickly increase your email subscribers and sales.
To capture users’ attention, you can use their hundreds of high-converting templates to create WordPress popups, slide-ins, announcement bars, gamified spin-a-wheel, and full-screen welcome mats.
With their drag-and-drop builder, each opt-in form or campaign template can be easily customized.
The powerful display targeting features of OptinMonster allows you to personalize campaigns for each user, allowing you to show the right message at the right time.
It’s an excellent choice for bloggers, business websites, and eCommerce sites. Basically, OptinMonster is required if you want to make more money from your website traffic.
It assists you in recovering abandoned cart sales, converting website visitors, and expanding your email list.
This brings us to the end of our list of the best WordPress plugins for business websites.
You may not need to use all of the WordPress plugins and tools mentioned in our list, depending on your business.
Find the ones that would suit your needs and get on with them.