The Role of Google Analytics in Scaling Small Businesses

Last updated: 01-04-2021

Read original article here

The Role of Google Analytics in Scaling Small Businesses

The very first benefit of Search Engine Optimization is that it provides an elaborate insight into the performance of our competitors. It enlightens us on what is transpiring in the domain and where the loopholes of our competitors lie, so that we can optimize our websites and fill in the gaps where others are lacking. It provides us with a greater edge and helps us outrank them on Google’s SERPs. This part has always been clear, and there is not much to expand on the same.

However, when you speak of competitors and analyzing the competition you have in your niche, it always begs the question of having the right tools for your research. There is a myriad of tools in the market, free and paid, that you can use to go about this process of research. Some of these tools are just too good not to speak about at length. One such tool which we have chosen to discuss in this article is Google Analytics. We are going to look at the benefits of Google Analytics and why you need it to monitor the competition and traffic in the domain of SEO.

Google Analytics provides you with the audience overview report, which is what you look at when you want to get an idea of how much traffic your site is getting over time. It also provides you with a holistic and comprehensive insight into the demographics of the traffic. This is to say that it helps you understand the age group of the users, their geographical location, the device they use to visit your site, and the like.

Once you know these factors, you can optimize your website better. For instance, if you know that most of your visitors use their mobile phones to visit your website, you can optimize it for mobile more than anything else and drive more traffic to the site.

Google Analytics is also an amazing tool to learn which campaigns and marketing tactics work the best with your business endeavour. There is no guarantee that a strategy that is supposed to work for one particular industry will work well with your business too. That is why it becomes important to look into the unique ways your website is drawing traffic to itself. A customer acquisition report also provides you with an insight into the type of content that your customers or users are enjoying. You can then use this information to develop more such content, or optimize what you already have on your site.

Understanding the real-time behaviour of your consumers is more important than anything else if you want to optimize your business website. You need to understand and monitor what is happening in the webspace, the kind of traffic that you are getting at the present moment, the number of people viewing your site, what they are browsing, and how many conversions have taken place in a specific time frame. Once you understand the real-time behaviour of your consumers and see when they are the most active, you can try posting more content around that time. This will only help you earn more traffic and therefore, move up the ranks in the SERPs.

Google Analytics helps you set up goals for your business and later use the goals to optimize the website. The goals that are set up are triggered when a particular URL is visited or a number of users visit your website. There are several other ways in which you can set up goals using Google Analytics. These goals help you design and redesign your site based on the results you see, and optimize your on- and off-page SEO. The goals help you in measuring engagement and thus, in turn, help you in furthering your business.

For an SEO expert or a business person who is seeking to grow and expand his/her business, it is extremely important that they use Google Analytics as optimally as possible. Google Analytics has more than just one benefit and we have seen them in detail in this article. There is a lot that you can do and monitor with this tool at your disposal. Therefore, for people who are looking for ways to take their business to new heights, it is crucial to use this tool to its maximum potential.


Read the rest of this article here