COVID-19 and the economic havoc caused by the pandemic have left many brick and mortar businesses struggling. More and more consumers are doing their shopping online. For a lot of these businesses, going online is no longer an option, it’s a necessity.
The truth is, having an online presence can expose your business to a vast new audience, providing you with nearly limitless growth opportunities.
Transitioning to an online business model is a lot cheaper than you might think, especially when compared to opening a new brick-and-mortar location. All you need to start your online business is a computer, a domain name, a website, and a reliable web host.
Your website should provide your customers with a pleasant shopping experience. It should be well designed and contain interesting, engaging content. The site should be easy to navigate and provide customers with various payment and delivery options.
In order to promote your business, you’ll need to familiarize yourself with online marketing techniques such as search engine optimization or SEO. SEO makes it easier for your intended customers to find your business on the web. Social media, email and e-newsletters, and other web marketing tools make it easier to engage with your online customers.
Instead of promoting your business by using traditional media such as print, tv, or radio, you can purchase advertising space using GoogleAds and other services. Digital internet advertising generally costs less than traditional media and allows you to reach your target audience more accurately.
While online marketing and other functions necessary to run an online business may be different from traditional marketing tools, the approach isn’t. As in the real world, how well your business succeeds depends on how well you engage and interact with your customers. Apply the same customer service skills that made your brick-and-mortar business a success, and your online business will flourish.