You wouldn’t go on a backpacking trip without a map as a guide, and your social media marketing efforts shouldn’t be any different. Like a map, a social media schedule will guide your company to reach its goals.
In this article, you will learn what a social media schedule is and how to create one in just four easy steps.
A social media schedule, also known as a calendar, will help you produce engaging content consistently. It is a timeline that depicts when, where, and how frequently carefully crafted content will be published for various social media channels.
Before we address the critical aspects of creating a successful social media schedule, we need to discuss brand marketing’s pillars. Every social media post should be designed to target one of the three pillars of brand marketing: affinity, authority, and awareness.
Identifying which channels work best for your company’s brand is imperative to your social media strategy’s success. There are many channels available, and it is a common misconception that a company must engage in all of them, but this leads to spreading your resources too thin and making less of an impact. Understanding your audience demographics and their engagement level allows you to select the most beneficial social channels based on the data. Find out which channel’s demographics meet your target audience.
Stand out from competitors by creating captivating content. When it comes to content, quality over quantity should be at the forefront. It is also essential that every post is written in your company’s tone and targets building affinity, authority, or awareness. Still unsure what content you should be creating? Visit my company’s resource on what type of content you should be posting.
Make the most significant impact with strategically placed content—a schedule helps identify which channels to utilize and the timing to reach the largest audience possible. Proactively planning when to launch your campaigns allows for better preparation and execution. The most important takeaway here is consistency.
A company must be able to identify if a campaign or current marketing strategy is successful. Measuring the engagement for specific posts will help determine if a component of your strategy should be changed. A schedule can help identify trends that depict the best time to post or what type of messaging resonates most with your customers.
Creating a social media schedule allows for better planning, execution, and results. It provides a road map for social media growth and success. Take your social media marketing to the next level with my company’s free social media calendar today.