You should never be dependent only on a few online marketing channels. You may lose your business and brand visibility.
Since the market is highly volatile and emerging with new trends, you should keep testing the best digital marketing platforms.
Here, I am sharing the top 9 highly effective and emerging online marketing channels that can grow and run your business online.
Pay per click (PPC) is a pro-marketing strategy used by almost every business type across the world. It is a high result-driven technique in the short run. PPC is unbeatable as it gives the marketers full control over budget, time with the targeted audience. It is an internet marketing model where advertisers pay for every click they get on their Ads.
To grow your business organically, you need to optimize your website and webpages on the search engines to generate the quantity and traffic quality. The overall organic search engine optimization process includesOn-Page SEO,Off-Page SEO, Technical SEO, Local SEO, Mobile SEO, and even International SEO.
There are many marketing channels such as email marketing, Paid media, social media marketing, Google Ads, Bing Ads, and more, but still, every company works hard to rank with SEO.
The reason is simple. More than 51% of the searches on the internet are from SEO (organic search) only. Moreover, you need not pay for the clicks like investing colossal money to drive traffic on your site. The clicks through SEO are entirely free.
Email marketing is one of the most prominent marketing channels across all platforms. It is only the email marketing where you own your audience with no intermediate. On average, there is $42 of revenue on a $1 investment.
HubSpot study shows that 86% of consumers are obnoxious and irritated with Facebook, TV commercials, and display ads. And they prefer email-based marketing messages over these ads.
In a McKinsey report, email converts 40 times more leads into customers than Facebook and Twitter combined.
Social media is a powerful marketing platform for all businesses. If you are not engaging with your audience on SM platforms like Facebook, YouTube, Twitter, LinkedIn, Instagram, and Pinterest, you miss a huge market.
Instagram has 800M+ active monthly users, 65M+ photos are getting uploaded each day, with the daily “likes” of 1.6B+.
YouTube has 2+ billion users log in to YouTubeevery month, 68% of YouTube users state that videos help them make a “purchasing decision by Google.
With the given data, you can easily understand how robust the ecosystem of SM is. Social media platforms help a brand in various ways like increasing website traffic, bringing leads and conversions, establishing a brand image, improving communication, and interaction with the audience.
Podcasting is one of the most prominent and emerging marketing methods to either host the podcast, invite the influencers in your industry, or be the podcast guest. Both the strategies work magnificently in terms of brand visibility, organic search, leads, and conversions. People enjoy listening to you and then start searching your brand to know more about you.
By conducting roundtables, conferences, summits, and seminars, you can increase your brand image and grow organically. The opportunities for meeting with industry players in your niche, collaborations, and partnerships occur on these platforms. Moreover, events are the perfect place for launching any product or making revenues.
Exclusive forums and an ecosystem of like-minded people like Quora and Reddit are some of the best places to market your brand. Here, you can share your knowledge and interact with many people. Forums are Facebook groups, Reddit, Tumblr, Quora, and more, where any individual can participate. It will not only help you in driving traffic, but also the backlinks will sprinkle around your site.
71% of marketers claim that lead quality generated from the influencers is better than paid search, email, social media, PPC, or SEO. It is because the influencers have a very targeted audience in their niche. They can make your content viral and bring very high engagement in s short time. Social media pages or websites dealing in travel, fashion, food, design, and sports are doing wonders.
Video marketing is getting popular every year and consistently increasing its market size. Marketers must not be surprised when video content is getting the most engagement and performing better than other content forms such as text, blog posts, and the like. Mobile devices and technology, including YouTube, Instagram, Facebook, Netflix, make it more deliverable and consumable. Hence there is no denying that video content is going to be thefuture of content marketing.
Video marketing can be in the form of Vlogs, video presentations, tutorial videos, product reviews and demos, testimonials, recordings, and live streaming.
The above 9 mentioned online marketing channels are tested by all types of businesses. All the marketing channels may not be equally effective. But before ignoring any of them, you should try it and must be aware of the consequences.
Now it’s your turn.
What do you think, Which marketing channels are more effective for your business?
Share your thoughts and ideas in the comments below!
And if I forget to add any important marketing channels, please let me know by leaving a comment.