150+ Marketers Share Their Marketing Predictions For 2021

Last updated: 02-01-2021

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150+ Marketers Share Their Marketing Predictions For 2021

150+ Marketers Share Their Marketing Predictions for 2021
January 28, 2021 Thought Leaders
2020 was a tough year, we all hope that 2021 will be better.
As 2021 begins, this is a good time to reflect on what we learned so far and how the future might look like.
In this comprehensive roundup from 162 marketers you’ll find diverse perspectives from a wide range of marketing professionals, founders, and CMOs. The predictions are sorted into categories to make them easier to browse.
You’ll notice that a few clear patterns emerge across categories, a number of themes repeat up like video marketing, Clubhouse, community, regulation, customer experience, data, and work-from-home.
For your convenience you’ll find below a table of content to make it easier to jump across categories.
Happy learning from the collective wisdom.
Categories table of contents
SaaS Go-To-Market
Alison Murdock
Alison is the founder at Trusted CMO , where she specializes in GTM strategy & implementation for early stage startups
Alison’s 2021 marketing predictions & trends:
“2020 wasn’t the year we expected, and we don’t know 2021 will be any different. Marketing teams will need to be flexible on all fronts. 
From a hiring perspective, managers will favor candidates—whether revenue ops or product marketing—who have a dash of marketing generalist on their resumes. Who knows when a PMM will have to jump into a customer marketing role. CMOs will look to vendors to be flexible with pricing and this might compromise the precious multi-year martech contract. 
Key areas to watch in 2021: 
Virtual event platforms – Virtual events are here to stay. Massive investment in this area ( Hopin ) has practically guaranteed it. New platforms to check out: Goldcast , Run the World, and Brella .
No-code anything – Webflow , Airtable , Notion , will become more widely used because they are affordable, easy to use, and super cool.
Video – Video is about to get much easier to use. TikTok proved that. For B2B, PlayPlay from France is the hottest solution on the market.
Dashboards – We’re over-creating reports in Salesforce and trying to blend in a million metrics together. Dashboards for different roles ( HubSpot has this) or data sources ( Databox , AllFactors ) are where it’s at.
Customer success – officially part of the GTM team . No more won and done. CS has a stake in the adoption and customer marketing game, and that won’t end anytime soon as long as every company is a SaaS company.
Follow Alison on Twitter @svrocks and Linkedin Alison Murdock
Whitney Sales
Whitney is Founder and GTM Expert at The Sales Method , she specializes in GTM for early-stage B2B companies (Pre-Seed to Series A stages) and all that it entails.
Whitney’s 2021 marketing predictions & trends:
“Two trends I am particularly excited about, that have been building momentum over the last few years, are product-led growth and the increasing likelihood for companies to adopt the revenue operations function. These two trends, in many ways, go hand in hand. 
Bottoms-up and flywheel models have been trends in SaaS for over a decade, these trends have naturally evolved into a focus on Product-Led-Growth (PLG). We’ve all heard the holy grail of ‘build it and they will come’ from product/technical founders? We’ve seen this come to fruition in B2B with companies like Slack, Dropbox, and Superhuman just to name a few, and startups are jumping on the bandwagon. 
PLG companies have lower customer acquisition costs and higher retention rates, making the business metrics incredibly attractive. Following these trends, the consumerization of B2B technology over the last several years focussed companies on the adoption and usage of products, forcing simplification of interfaces and user flows for the end-user. In order to optimize these funnels from a business perspective (not just product), companies need to look at the end-to-end customer journeys which include marketing, sales, and customer success driving the adoption of the revenue operation function. Then COVID happened and accelerated these trends. 
Companies that previously focussed on in-person or direct channels moved online out of necessity, reducing the potency of traditional marketing strategies, compelling even the most complex, high-cost enterprise solutions to refocus on the digital experience. From my point of view, I can’t see a future where these trends don’t continue.”
Follow Whitney on Twitter @thesalesmethod and on Linkedin Whitney Sales
Nick Bennett
Nick is Director of Field Marketing at Logz.io . Logz is a cloud observability platform for modern engineering teams. The Logz.io platform consists of three products – Log Management, Infrastructure Monitoring, and Cloud SIEM – that work together to unify the jobs of monitoring, troubleshooting, and security. 
Nick’s 2021 marketing predictions: 
“I believe in 2021 virtual events will take the next step up as marketers are constantly trying to elevate the best way todo them. 
So many virtual platforms are out there, but the ones who tie their backend to revenue will end up be the winners for field marketers. Another thing I think is that sales and marketing will continue to move towards a revenue organization and the alignment will prove to get stronger and my hope is things won’t be as siloed in the B2B SaaS world.”
Follow Nick on Twitter @NickB2005 and on Linkedin Nick Bennet
Ryan Wardell
Ryan is Founder at StartupSauce , which is a private mastermind community for SaaS founders outside Silicon Valley. Focused on SaaS founders making at least $5K MRR who want to connect with and learn from other SaaS founders – including all the growth hacks and tricks of the trade people won’t share publicly. 
Ryan’s 2021 marketing predictions & trends:
“From the conversations between SaaS founders I’ve seen in the StartupSauce Community, 2021 will be the year where deep partnerships between complementary SaaS tools becomes a primary acquisition channel – especially for bootstrapped SaaS companies. Many SaaS categories are now very crowded, with most products having very similar feature sets and price points. Similarly, every year it gets more difficult and expensive to acquire customers via traditional channels like organic search, Facebook and Google ads and direct outreach via email and LinkedIn.
To be successful in 2021, SaaS founders should go beyond Zapier integrations and reach out directly to other SaaS products that are targeting similar customers, and become each other’s affiliates. This also means joint content: blog posts, webinars, podcasts, even creating courses jointly. Savvy SaaS marketers can leverage these partnerships to reach new customers with very little upfront cost, and can also use the affiliate income earned by referring customers to offset higher acquisition costs of traditional marketing channels.”
Follow Ryan on Twitter @RyanWardell87 and on Linkedin Ryan Wardell  
Jordan Behan
Jordan is CEO at Narrate Creative . Narrate Creative builds content marketing systems for SaaS (software-as-a-service) companies. Jordan is the creator of the Lean Marketing Playbook for SaaS, a program that helps SaaS companies launch a complete content marketing program and sales funnel.
Jordan’s 2021 marketing predictions & trends:
“Clubhouse is already causing a stir so I expect to see the other major social networks scramble to build similar features, the same way we saw “stories” become a feature everywhere we look. Podcasting will continue to grow in prominence and I expect there will be a lot of podcast-adjacent tools available (e.g. tracking analytics and performance metrics for advertisers). 
Video will only continue to grow in 2021 too. The pandemic forced all of us to upgrade our video conferencing setups, whether that meant staging an attractive background, installing lights and microphones, or in some cases even rigging up mirrorless cameras in place of webcams. Across the board, I expect we will see even more democratization of video as a tool. Everyone is gaining more experience “on camera” and realizing that not everything needs to be slickly edited or even scripted. I expect that more and more marketing and sales will be done through asynchronous video. All of the players in that space (e.g. Loom, Vidyard, Quickpage, Bonjour) will see spikes in usage in 2021 as more marketers and salespeople use the power of video to help scale and add authenticity to their communications.”
Follow Jordan on Twitter @jordanbehan and on Linkedin Jordan Behan
Yash Chavan
Yash is an independent SaaS Growth Consultant . He’s a growth marketing generalist, who’s been the first marketing hire at a couple of startups. He helps product-focused founders find the right channels and create repeatable growth processes for their business. 
Yash’s 2021 marketing predictions & trends:
“Down the Funnel Focus – “I believe this decade will see a rise in marketers focusing on down the funnel metrics. So far, marketing is traditionally focused on Awareness and Acquisition, sometimes Activation(through content, demos, etc.). Right now, I see very few marketers focused on metrics like Retention and Referrals, which are more down the funnel. 
As Marketing and Growth functions mature, we will see more marketers dive deeper into retaining users and driving more revenue through existing customers via referrals. 
As a SaaS consultant, I’m seeing more and more clients talk about needing help with retaining customers. I think Acquisition has an established playbook because it has been worked at for decades. Now is the time to focus on what happens after the Acquisition- that’s where the creative marketers will thrive.”
Focus on revenue-driven marketing – “Lots of (especially new) marketers fall for vanity metrics. They’re driven by the bling-bling, the stuff that looks good but doesn’t translate into real business growth. 
Vanity metrics like Followers, Likes, Comments, Site visitors etc. will subside in the coming year. Eventually, we have to realize that our goal is to drive real growth, real revenue. For that, we need to focus on measuring our marketing campaigns by what really matters- metrics like Conversion rate, Clickthrough Rate, CAC:LTV ratio, Churn rate, etc. will gain more prominence in marketing rhetoric.”
Community-driven retention – “I see a rise in the community model of retention. “Come for the product/service, stay for the community”. With the rise of vertical SaaS tools, it only makes sense for businesses to create niche communities around their product. This also helps with retention and makes the product stickier. 
Plus, especially in increasingly virtual times of today, everyone longs for a sense of community and shared purpose. Adding a community-wing to your marketing efforts will help create a loyal base of brand advocates, make your offering stick, and can also be a revenue source for businesses.”
Follow Yash on Twitter @yctheman and on Linkedin Yash Chavan
Maciej Wilczyński
Maciej is the Owner of the SaaS Consulting Boutique Valueships , they specialize in monetization, acquisition, and retention for SaaS through data analysis and research. They work for companies with established traction above $1M MRR, as well as VCs and start-ups who need to start with the right go-to-market strategy.
Maciej’s 2021 marketing predictions & trends:
“As 2021 progresses, we’ll be moving towards an interim/post-pandemic world, depending on the vaccine distribution development. We don’t know what the future holds, but we know what the past had. Whenever a crisis hits, we see that average profitability drops — considering that this is the essential value driver for companies (check out the reports of FAANG companies to understand their margins better). 
One of the things we know about SaaS is that you need to achieve the “Rule of 40%” to ensure good valuation. This rule combines Profitability and Growth. If these two things combined are above 40%, it’s a good performance indicator.
In 2020 the ratio of private SaaS companies achieving it dropped from 13% to 7%. What was mostly affected? Of course, profitability. 
If you look deeper at the data, we see that the previous growth fuel was depleted. Companies applied heavy discounting for customers and had reduced salesforce, those panic price cuts caused the loss of a lot of value. That’s why we believe that in 2021, SaaS pricing becomes more important than ever. 
Once the economy rebounds, we expect to see an average of 5 percentage point increase in market prices (tech premium vs. commodity prices). On top of that, we observe more sophistication in bundling and add-on features pricing – this will continue for sure. We expect to see more revenue models based on client-success, e.g. Lambda School or Substack. As we see subscription fatigue, new models are needed.
Our outlook for 2021 is moderately positive, but only for those companies who really look carefully at how they create value.”
Follow Maciej on Twitter @wilczynski24 and on Linkedin Maciej Wilczyński
Brad Beutler
Brad is Director of Content at Terminus , as Director of Content at Terminus, he leads and helps with content marketing that powers all stages of our revenue funnel. They primarily target B2B marketers and sellers through a number of different channels, including search, social, email, and display advertising.
Brad’s 2021 marketing predictions & trends:
“Last year, COVID-19 changed a lot of things for marketers. This includes shrinking budgets. Gartner’s mid-year CMO Spend Survey reported a 40% decrease in budgets, and Terminus’ State of ABM Report found that 48% of respondents’ budgets had been decreased. 
With that in mind, I think we’ll continue to see revenue teams be even more intentional about smart, targeted, efficient marketing. Or simply just doing more with less. This means we’ll also see a continued shift from silly “number of leads” metrics to more meaningful revenue metrics. 
Lead generation as a goal for modern marketers will continue its descent, while KPIs around new business generation, pipeline acceleration, and customer retention will become even more important.”
Follow Brad on Twitter @bbeutler4 and on Linkedin Brad Beutler
Wes Bush
Wes is a Marketer and an Author of the Product-Led Growth book. He helps Founders and CMOs that want to learn about Product-led growth.
Wes’ 2021 marketing predictions & trends:
“This year more marketing teams are going to start leveraging their product to hit their KPIs.
In 2020, we watched ConvertKit create a completely free landing page solution that generated an incredible number of leads for their main email marketing product.
Canva and Soapbox are creating epic landing pages that drop you right into experiencing a particular part of the product.
Just type “how to make a poster” in Google and click Canva’s link if you want to see what I mean.
I believe PLG is going to become a CMO’s top priority… and if it isn’t, it should be.”
Follow Wes on Twitter @wes_bush and on Linkedin Wes Bush and on Instagram wes_bush
Gerard Compte
Gerard is CEO and Growth Marketer at FindThatLead and Scrab.in . FindThatLead helps find prospect’s emails on any website and Chrome extension, as well as send emails directly from the platform. Scrab.in is a linkedin automation tool, which helps send messages to 2nd and 1st degree people, download data and find phone numbers and emails.
Both companies help sales and marketing teams generate more leads and automate the sales process. 
Gerard’s 2021 marketing predictions & trends: 
Growth Growth Growth – 2021 will be a year of Growth. We will be a sales force more awake than ever testing new ways to engage with customers and give value.
Digital Events are going to be like the new normal – so make a digital event for your niche asap.
Be transparent – Show yourself as you are, in your social media and everywhere.
Outbound Marketing is the new gold. We will see an increased of companies sending cold emails to find new customers.”
Linkedin Automations – More and more companies have said YES to automating their Linkedin.
Freedom – The work force will have more freedom to work where they wish and make their own schedule.
Increase in digital nomads –  you will have at least  one person in each company who will be a digital nomad.
The world has changed at a speed we have never seen before, so you better take it and make the most of this amazing coming year.
Follow on Twitter @gerardcomptedur and on Instagram @gerardcompteduran
Eric Siu
Eric is Founder and Marketer at Single Grain , they focus on SaaS marketing.
Eric’s 2021 marketing predictions & trends: 
“Clubhouse will take off and audio will continue to get stronger. Twitter, Facebook and Google will try to copy this feature.
TikTok and LinkedIn organic will continue to stay strong. 
More people will look to buying websites as a way to get stronger in SEO.”
Follow Eric on Twitter @ericosiu and on Linkedin Eric Siu
Personalization and Account Based Marketing
Latané Conant
Latané is CMO at 6sense , which is an account-based engagement platform for revenue teams.
Latané’s 2021 marketing predictions:
“Engage the whole buying team with multithreaded approaches:
In today’s climate, every deal counts, so when we lose a deal, it stings more. Marketers have to ask themselves why they’re losing deals. I’d wager a big part of their struggles comes from how we talk about buyers: we’re still discussing “leads” and “contacts” when we should be looking at it from the account level. 
That opens the door to multithreading — to appealing to a complex mix of personas and building multiple bridges with an interested account instead of relying on one potentially flimsy connection. 
Doing that requires not just another marketing campaign but rather a strategy that ensures buying teams are engaged throughout the cycle. In the coming year, we should invest in developing a solid multithreaded strategy for every account on our lists — and remind ourselves we’re working “accounts,” not leads and contacts, anymore.”
Follow Latane on Twitter @LataneConant and on Linkedin Latané Conant
Rosemary Brisco
Rosemary is CEO at ToTheWeb , a B2B demand generation agency working with determined brands and people to achieve high visibility in search engines and generate leads.  
They serve global B2B software companies to drive pipeline leads and sales.
Rosemary’s 2021 marketing predictions & trends: 
“B2B companies will focus more heavily on targeting only their known accounts and move away from ‘awareness building’ campaigns. Account-based marketing is a better way for B2B enterprises with long sales cycles to laser-focus their resources.
We will see increased activity toward more granular measurement and reporting for marketing on owned, influenced and paid platforms to find the ‘sweet spot’.  We’ll move away from measuring pageviews as a marketing measurement and look at conversion activities instead.
As Google makes massive strides in machine learning and AI, website owners will need to both clean up existing content while changing how they create new content if they wish to move the needle in organic search.  The companies that make this shift to high-quality content will win.”
Follow Rosemary on Twitter @totheweb and on Linkedin Rosemary Brisco
Trisha Winter
Trisha is on demand CMO and Product Marketer at Focused B2B , she focuses on technology companies.
Trish’s 2021 marketing predictions & trends: 
Companies will double down on personalization – Cutting through the noise is more important than ever with many target audiences working from home and not attending events. Getting a better understanding of the pain being felt by target buyers and using messaging that keys into solving those pains will break through the virtual clutter.
Conversational writing will be all the rage – Formal AP writing style isn’t {yawn} getting it done. Marketers will start experimenting with (and yes, eventually embracing) conversational writing. Because what do marketers want? That’s right, engagement.
Video assets will become a regular output – I’m already doing lots of virtual video recordings for clients and I only see that growing. Customers and the businesses that serve them are more comfortable with virtual meetings and hitting record to grab video clips will become the norm. And if you develop a format early, it can be super simple and highly effective for social posts and your website.
In-house will better leverage out-house – Managing marketing freelancers and contractors is actually easier (and more cost effective) than managing virtual employees. Now that many marketers work remotely, savvy marketing leaders will begin to take better advantage of the resources in the gig economy and thrive because of it.
Follow Trisha on Twitter @TrishaWinter and on Linkedin Trisha Winter
Mariia Lo
Mariia is Founder at Emailix , she helps with email marketing strategies for e-commerce and SaaS businesses.
Mariia’s 2021 marketing predictions & trends:
“In 2021 we should finally accept that nothing is going to be the same. In the face of an unstable economic future and a global crisis, businesses still find themselves struggling. But it doesn’t mean that it is impossible to solve this.
The main challenge will be changing the way businesses embrace technology to support and empower their marketing teams. The focus will be on creating more personalized content with specific expert information to reach the right ICPs using AI-technologies and creating that brand ecosystem that will provide real-time information about customers. 
Remember that by 2022 companies will face the “death of the third-party cookie” that means this year companies need to review their methods of getting more personalized data and working with existing clients to encourage referral and word of mouth. 
This also means that retention should be prioritized over acquisition due to increasing costs on marketing and competitiveness. Businesses should work with their communities and use an omnichannel strategy through email and messengers to adapt their communication to each client.”
Follow Mariia on Linkedin Mariia Lo
David Crane
David is VP of Marketing at Intentsify , a software that makes intent data more actionable and impactful for B2B marketing teams. Their solutions convert intent insights into actions via demand generation and programmatic advertising campaigns, helping B2B marketers efficiently scale account-based demand and pipeline velocity.
David’s 2021 marketing predictions & trends:
“Marketing teams will struggle to accurately time the relaunch of in-person event initiatives. Too early, and they’ll risk offending audiences by appearing unconcerned with the pandemic’s effects. Too late, and they’ll miss opportunities to tap into the pent-up demand for in-person interactions among their target audiences (most of whom are likely suffering from “virtual burnout”). Struggling with this shift back to normalcy will put added pressure on teams to decide how and when to reallocate spend between channels to achieve the strongest pipeline contribution.
In the meantime, marketing orgs will strive to make up for lost opportunities typically generated via in-person events by continuing to focus on and optimize their digital account-based engagement efforts. Gaining better target-account insights and working out how best to act on them will be paramount. It will also result in teams investing more heavily in third-party intelligence, such as intent data. In fact, aggregating several intent feeds to both broaden coverage of target-account activities and corroborate intent signals against each other will become the norm rather than the exception. This, in turn, will result in teams leveraging intent data for a wider range of use cases throughout the buyer’s journey—including events.”
Follow David on Twitter @davidfcrane and on Linkedin David Crane
Madalena Costa
Madalena is a Marketer at Myaris Consulting , specializing in business consultancy and social media marketing. They look to help entrepreneurs to create and scale their dream business. 
Madalena’s 2021 marketing predictions & trends:
“How can a brand communicate to millions of different people worldwide and in various online channels, in these unprecedented times that we live? Through personalization.
The change in consumers’ behavior, moving to a more rapid, online world, forced brands to find alternatives in communicating with their customers. Customers want brands to know what they are looking for, which can only be achieved through personalization. 
This year, there will be a shift in how brands embrace technology to adapt to customers’ changing needs, through e-mail marketing and online advertising personalized to each customer individually.”
Follow Madalena on Linkedin Madalena C.
Wendy White
Wendy is CMO at Egencia . Egencia is corporate travel management for companies around the globe
Wendy’s 2021 marketing predictions & trends:
“We’ve all seen the fast-growing trend around outbound sparked by the rise of innovative engagement platforms like Outreach. Sales and SDR teams are perfecting their prospecting motion with the tools in combination with smart intent data and contact data.  But, driven by increasing CMO accountability for revenue metrics, more CMOs will embrace outbound as part of a truly integrated marketing and sales motion.  
More CMOs will dedicate marketing staff to leveraging engagement platforms to deliver a programmatic approach around persona-drive outbound sequences, A/B test strategy, data and list strategy as a core part of ABM.  Will this stop sales teams from complaining about “not enough leads?”  Probably not in 2021, but hopefully those days are numbered.”
Follow Wendy on Twitter @wendywhite and on Linkedin Wendy White
Caroline Tien-Spalding
Caroline is CMO at Aptology . Aptology helps find the right fit for employees. Understand what behaviors make for a great fit; then hire, coach and develop based on that knowledge to improve revenue, diversity and happiness. 
Caroline’s 2021 marketing predictions & trends: 
“2021 is the year of 360 personalization or “B2Me”. What does that mean? Starting from discovery, prospects will have access to all the information and answers they need to delve into their problem and evaluate solutions. 
They will have behaviorally targeted outreach based on a deep understanding of where they are in their evaluation; tailored presentations; and seamless onboarding. They will have self service access to products and services on demand, and self timed renewal and referrals. The future is personalized – and not based on company size or type, or by title of the individual; it will be personalized based on behavior.”
Follow Caroline on Linkedin Caroline Tien-Spalding
Matt Heinz
Matt is Founder and President at Heinz Marketing Inc , they help growth-oriented companies create predictable, marketing-driven pipelines in complex buying environments.
Matt’s 2021 marketing predictions & trends: 
We’ll stop using the phrase “account based marketing” and refer to it instead as “account based go-to-market”.  This is a company wide motion and culture change, not a marketing initiative.  It will also just become standard “how we do business” for many companies vs a new shiny object treated and managed separately.”
More marketing leaders will embrace their role as business drivers across the leadership team, especially in managing the entire customer experience, product experience and measured market opportunity.”
In addition to integrating more tightly with sales, marketing efforts will more tightly integrate with customer success, account management and product marketing disciplines.  One customer, one journey.”
Follow Matt on Twitter @HeinzMarketing and on Linkedin Matt Heinz
Communication Channels, Reach and Messaging
Ariana Lena
Ariana is Email & SMS Marketing Coordinator at The Snow Agency specializing in Email & SMS for e-commerce. 
Ariana’s 2021 marketing predictions/trends:
“Email was proven to be very successful in 2020 due to obviously the pandemic. For a lot of big brands and even small ones, that is the tool that they had to use to get in communication with clients. There’s no doubt that in 2021 it will continue to be even more successful. Some may say that email marketing is over-saturated and not an innovative tool anymore, compared to SMS (which I’ll get to as well). However email I think will continue to be a strong tool for brands because that is the link to get to customers and is HUGE for brand engagement and loyalty. There’s so much you can implement to increase revenue like setting up multiple flows based on customer’s behavior. 
In regards to SMS, that will also continue to grow. I will say anyone should take a hesitant approach to SMS marketing and not be super aggressive since that can result in high unsubscribe rates but like email, you can really target customers based on behavior as well. With 2020 turning into the year of e-commerce, that has definitely kickstarted the growth of SMS. According to Attentive’s studies, out of 2,000 US customers, 75% said that they shopped online more in 2020 than they did in 2019, and by August, 60% of US online retail visits came from mobile. 
Therefore for 2021, we don’t see the momentum stopping. 2021 you’ll see more brands adopting SMS into their marketing strategy and the results will be explosive. Attentive is even planning to set up even more strategized tools to make the shopping experience via mobile more convenient, as if your phone is your personal shopper. Not to mention, with segmenting strategies, as a marketing professional you can target those who’ve purchased or haven’t purchased and increase revenue.”
Follow Ariana on Twitter @arianalena_ , on Linkedin Ariana Lena and on Instagram arianakl_
Dennis Yu 
Dennis is Founder and Marketer at Blitz Metrics , he specializes in social media marketing. 
Dennis’ 2021 marketing predictions & trends:
“2021 is the year of OWNED MEDIA.  With all the backlash on social media, accounts getting banned, ads getting disapproved, and reach disappearing, we realize the need to not rely so heavily upon rented land.  We need to make sure we have our website and email list driving sales for us. Use social media as a content production vehicle to strengthen your email and site.
Because of TikTok, Clubhouse, and so many places to be– on top of Facebook, LinkedIn, Twitter, email, our website, and so many other channels— smart marketers will focus on reusing content.  It’s impossible to be everywhere all the time, so we have to be strategic about creating once, publishing everywhere.
Think of social media as content generation and content production– to drive to our OWNED MEDIA of the website and email. Take a multi-pronged approach this year instead of betting on just one channel. You can have your cake and eat it, too.”
Follow Dennis on Twitter @dennisyu and on Linkedin Dennis Yu
Merisa Lewis
Merisa is the Owner and Marketing Strategist at Lewis Marketing , a full service digital marketing agency. Focused on email marketing growth strategies for small businesses and startups who are focused on scaling to 6 figures. 
Merisa’s 2021 marketing predictions & trends: 
“Email Marketing will emerge as the primary method of communication for B2B and B2C
Email marketing continues to be the channel with the highest ROI. According to Hubspot, every $1 spent on email generates $38, a 3,800% ROI. (Hubspot, 2020). During COVID-19, we saw an increase in email communication amongst businesses during and after the lockdown. Consumers were forced to rely on online mediums as a source of entertainment and leisure. Email communication provided a way for you to sell products and services to your customers without putting anyone’s life in Jeopardy. Email marketing doesn’t have to change algorithms much like social media, making this channel more effective in getting your messaging to your audience. 
Email Newsletters are a perfect solution for extending your brand’s identity. Emails allow you to be personable and authentic with your target audience. It can be something simple as personalizing the opening line or sending your customer an automated Happy Birthday email. For your business to capitalize on this trend, you must have a strategy in place. Sending out one email and expecting great results won’t do the trick. Understand your audience what message they like and dislike, what freebie or discount will entice them to sign up for your email list. 
If you haven’t invested or used email marketing as a channel for your business, you’re missing a potential revenue stream.”
Follow Merisa on Twitter @LMerisa and on Linkedin Merisa Lewis
Julie Davis
Julie is the Owner and Content Strategist at Tiny Buffalo Consulting , they specialize in content marketing strategies for B2C entrepreneurs and small businesses who are ready to scale.
Julie’s 2021 marketing predictions & trends:
“With everything that people are juggling during a global pandemic, convenience will be king in 2021. The current reality means you need to make it as easy as possible for people to engage with you and buy from you. 
When it comes to social media, how can you create a frictionless environment for potential clients and consumers to buy from you? Social platforms are consistently moving towards consumers buying straight from the platform instead of going off-site. Whether that means setting up a Facebook or Instagram shop or consistently leading people to connect with you in DMs through your content, make it as easy as possible for people to work with you!
Personal branding is also on the rise. It’s hard to imagine successfully establishing your personal brand without utilizing livestreaming in your content strategy. People want to connect with the most REAL (and raw!) YOU. The great thing about livestreaming is that it’s not a one-and-done affair, you can repurpose a livestream in multiple ways to fill out your weekly content strategy and fortify your personal brand even further.”
Follow Julie on Twitter @JuliePDavis2 and on Linkedin Julie Davis
Auseh Britt
Auseh is VP, Growth Marketing at Terminus . Terminus provides an account-based marketing platform for go-to-market teams to target, reach, and engage their best-fit accounts. 
Auseh’s 2021 marketing predictions & trends:
“2021 will be the year of engaging your target audience in new and creative ways. With the increase in spend in digital marketing due to the bump in the work-from-home environment, brands need to look into new channels and methods to reach and engage customers and prospects, like streaming audio, connected TV, and podcast advertising. 
Content formats will also become more interactive with more dynamic web pages, use of chatbots, quizzes, and more visually appealing content like infographics (vs. a traditional ebook or whitepaper).”
Follow Auseh on Linkedin Auseh Britt
Tami McQueen
Tami is VP of Marketing at BIP Capital . BIP Capital is one of the most active Venture Capital firms in the Southeast, serving entrepreneurs, investors, and operators to grow the emerging company ecosystem in our geographic area. They focus on Enterprise SaaS, Healthcare IT, Digital Media, Dev Tools, and MarTech.
Tami’s 2021 marketing predictions & trends:
“Full capacity in-person events will not resume until 2022 so marketing teams will need to focus on elevating digital experiences and building communities. Shifting in-person experiences as we know them to an online platform will continue to fatigue audiences and viewership will decline over time. Custom digital engagements targeted toward micro communicates, (such as Slack channels, Clubhouse rooms, Live AMAs, Roundtables), will allow makers and creators to reach their customers and audience at greater scale than ever before. 
Without borders to disrupt digital connectivity, the world opens to new ideas and accessibility to innovation. We’ll see more competition across digital streaming platforms, employee engagement tools, and asynchronous communication platforms. There’s never been a better time to create digital experiences for customers around the world than right now.”
Follow Tami on Twitter @tami__mcqueen and on Linkedin Tami McQueen
Liz Willits
Liz is Email Marketing + Copywriting Consultant at her own practice Liz Willits Marketing , she focuses on ecommerce SaaS companies.
Liz’s 2021 marketing predictions & trends:
“Email marketing will still be one of the most effective sales and marketing channels for businesses in 2021, and we’ll see even more businesses focus on building their email lists. 
Email remains effective because of the ownership it gives businesses. Unlike with social media where you’re reliant on an algorithm or advertising where you pay to play, email marketing gives companies control over their strategy, their subscribers, and their costs. Plus, it’s insanely effective at driving sales.”
Follow Liz on Twitter @lizwillits and on Linkedin Liz Willits
Jackie Hermes
Jackie is Founder and CEO at Accelity , they do marketing, brand/awareness building, and generating conversation-ready leads for B2B SaaS companies.
Jackie’s 2021 marketing predictions & trends: 
“Everyone got pounded with emails last year (billions more than 2019, in fact). Only the most creative marketers are getting through to consumers via email—so there is a major upskilling opportunity for email marketers. 
I think brands are likely to come back into focus, and I would like to see companies allowing employees to have personal brands as well. The culmination of the personal brands of your people can bring a lot of attention to your company… after all, we are all humans marketing and selling to other humans.”
Follow Jackie on Twitter @TheJackieHermes , on Linkedin Jackie Hermes
Nikola Cvetkovic
Nikola is Founder and CEO at Emitto , they help enterprises, marketing agencies and eCommerce brands engage with their customers, through direct messaging using channels such as SMS, Viber, FB Messenger, WhatsApp, etc. without writing a single line of code.
Nikola’s 2021 marketing predictions & trends: 
“The next big thing in 2021 will definitely be Messaging Marketing. We’re in the era when the human touch is essential, and that’s exactly where messaging marketing shines: 1-on-1 highly personalized communication, at scale.
Messaging marketing shows open rates greater than 80% in the past year as well as a click-through rate greater than 30%, which is more than 10x more efficient than email marketing. Since everyone (yes, even your grandma) is always on their phone, 83% of the messages sent are seen within 3 minutes. From what I’ve seen while working in the Messaging Marketing industry and data at my disposal, it’s the hottest digital trend and I expect an increase of 80% YoY of the volume of marketing messages sent through messaging apps. I’d advise businesses to test these channels out as it will be the hottest marketing trend in 2021!”
Follow Nikola on Twitter @CvetkovicNikola and on Linkedin Nikola Cvetkovic
Eman Zabi
Eman is Founder and Copywriter at The Scribesmith , they specialize in digital product and course launches. They recently launched our own e-learning platform for small businesses. 
Eman’s 2021 marketing predictions & trends: 
“E-learning and e-commerce are going to be massive in 2021. But at the same time, selling is likely to be harder in 2021, the economic toll of the pandemic means that consumers are going to be risk-averse, more careful with their money, coupled with everything happening at Facebook, and you’ve got a tricky situation. 
It’s never been more important to have a strong, conversion copywriter on your team. And if it were me? I’d be dedicating resources towards keeping my email list as healthy as possible, right about now.”
Follow Eman on Twitter @eman_zabi , on Instagram @eman.zabi and on Facebook @thescribesmith
Interactive Content and Marketing
Ryan Bonnici
Ryan is CMO at Whereby . Whereby is the world’s easiest to use video meetings platform. One-click video meetings with no software to download.
Ryan’s 2021 marketing predictions & trends:
“As video meetings became the new normal in 2020, in 2021 I think we can expect to see more consumers demand easier access to services they were able to receive remotely. 
With that, I think you will see an evolution of video-as-a-service, where tools like Whereby Embedded will be built-in to SaaS websites and apps, empowering businesses to connect with their consumers in more ways.”
Follow Ryan on Twitter @ryanbonnici , on Linkedin Ryan Bonnici and on Instagram @ryanbonnici
William Careri
William is Chief Operating Officer and Senior Growth Consultant at Waylan Consulting Group , the specialize in outbound marketing automation, targeting B2B SaaS and Service companies.
William’s 2021 marketing predictions & trends: 
“We are going to see a large increase in interactive content during 2021. As a result of the lengthy buying cycle and layers of decision making B2B entails, SaaS startups have to speak convincingly and compellingly. 
Unfortunately, with the move to predominantly remote work in 2020, all of which has lasted longer than I believe most anticipated, email and LinkedIn inboxes are already flooded with long bodies of text with lackluster pitches. While companies like Typeform and VideoAsk have been offering more UX-friendly and interactive ways to pitch/communicate, we are going to see a demand for it from unknowing target audiences. While someone may not know they want a short, interactive video, we’ve found a higher conversion rate during split tests with traditional copy pitches. 
Conforming your strategy to a 6-second attention span will be the key to success in 2021 with interactive content being the leader in this conversation.”
Follow William on Twitter @WCareri and on Linkedin William Careri
Jenna Urben
Jenna Founder and  Content Creator The Urben Life , she’s a food and lifestyle blogger featuring allergy-friendly recipes. Her background in social media marketing led her to become a blog consultant for bloggers wanting to learn how to establish their brand, serve their audience, and monetize their influence.
Jenna’s 2021 marketing predictions & trends:
“With the rise of short-format videos, we can expect to see a push for highly visual snackable content across all platforms. 
Instagram Reels, YouTube Shorts, and Web Stories are all great places to get started!”
Follow Jenna Urben on Twitter @theurbenlife and on Linkedin Jenna Urben
Robin Copernicus
Robin is Growth Marketer at his consultancy Robin Copernicus . Robin helps Visionaries launch their idea and get paying customers without relying on pitch decks, business plans, or venture capital. 
Robin’s 2021 marketing predictions & trends:
“There are two major trends emerging in 2021.
First, there’s no question that 2021 is the year of voice. We finally have the infrastructure to make it possible. Our homes, cars, and offices are now equipped with Alexa, Siri, and Google. This will drive the need for VSO (voice search optimization). 
The pandemic has left us wanting for human connection. This will drive the need for voice oriented apps such as Clubhouse and Zoom to help facilitate that. 
Second trend, a subtle but difficult-to-ignore macro trend is the continued growth of vertical startups and vertical brands.  Vertical startups are companies that focus on delivering value to a hyper focused niche. 
One example of a vertical company is Moment. Moment builds and sells accessories for mobile phones.  The customer experience at Moment is custom tailored for one hyper niche: content creators who make content on their phones.  Unsurprisingly similar items to what Moment sells can be bought by copycats at Best Buy, Amazon, or Ali Baba. 
If you had a specific question relating to your hyper niche however, the conglomerates will have a tougher time competing. This is where Moment can shine. 
Understanding the customers’ pain points and desires at the hyper niche level means vertical companies can provide value where others can’t. 
The democratization of media buying, ability to laser target our audience, and the rise of personal brands are adding fuel to this trend and make creating and launching vertical startups around a hyper niche easier than ever.”
Follow Robin on Twitter @RobinCopernicus and on Linkedin Robin Copernicus
Kristina Kim
Kristina is the CEO at KK Digital Marketing Agency , which is a Creative Social Media Agency. They work with small business owners and business professionals to do social media marketing, branding, web design and product photography. 
Kristina’s 2021 marketing predictions & trends:
“Now is the time to offer webinars, online courses, social media templates and consulting services. The main trends for 2021 will be:
Video, Nostalgia Marketing, and Personalized Advertising 
We will see a continuing rise in video content. Therefore TikTok and IG reels are a place to be. People want to consume content fast, and they want companies to make them feel like they are a part of their brand; people want to feel connected and appreciated. 
Bring them back in their memories, remind them of the sound of their childhood, the smell of summer mornings, trends of their teenage years, and you will turn them to not only customers but into strong advocates of your brand. That applies to advertising as well; personalized advertising will be the thing of 2021. That means – focus on collecting as much data as possible and make the primary goal of 2021 to understand your audience so you can make the content as personalized as it can be. This year will be all about retargeting or remarketing, and reconnecting.”
Follow Kristina on Linkedin Kristina Kim
Michelle Bonsu
Michelle is a Content Marketing Strategist and a Copywriter at her own practice Michelle Bonsu , she specializes in developing content marketing strategies for B2B SaaS brands.
Michelle’s 2021 marketing predictions & trends: 
“Audio blogging is the future and B2B SaaS brands must leverage this opportunity to keep up with emerging trends. Simply put, audio blogging is a conversational style blog post that is complemented and optimized with audio content. B2B SaaS companies can capitalize on the growing trend of voice-based apps by implementing an audio content strategy.
Audio blogging is interesting for 2021 because we’ve seen the rise of voice-based apps like Clubhouse and Twitter’s announcement of Spaces, which is also a drop in audio-chat similar to Clubhouse. Major social networking platforms like Facebook, Instagram and WhatsApp have embedded audio into their apps. Similarly, The New Yorker, Marketplace.org, and other publishers have established themselves as innovators in this area by integrating audio within their content. These trends indicate that consumers are willing and ready to consume content aurally, thus B2B SaaS businesses need to capitalize on this trend by implementing an audio blogging strategy.”
Follow Michelle on Twitter @hellombonsu and on Linkedin Michelle B.
Brad Friedman
Brad is Digital Marketing Strategist at The Friedman Group, LLC , they do digital marketing strategy development and implementation for professional service providers (Accountants, CPAs, Lawyers, Financial Services Providers).
Brad’s 2021 marketing predictions & trends:
“Marketers in 2021 will focus even more on the customer. The customer experience will be a priority. To do this, while building trust and credibility, we’ll see more and more videos of all types. Live video, Instagram Stories, Facebook Stories, and more will be key. And don’t forget audio. Clubhouse and Twitter Spaces will see more and more activity during the year. Audio too will be a great way to build trust and credibility while enhancing the customer experience.”
Follow Brad on Twitter @BradFriedman , on Linkedin Brad Friedman , on Instagram @brad.friedman and on Facebook The Friedman Group
Twyla Harris
Twyla is the Owner at SpacecitySocial , she helps small businesses double their sales on social media so they can stop wondering if anyone is actually seeing their posts.
Twyla’s 2021 marketing predictions & trends:
“For those not familiar with Clubhouse; it is a social app that is audio-based. Think of walking into a building and roaming the halls, only to find room after room filled with people from different countries and backgrounds, all hanging out. Every room in that building has conversations going on that you can join in on, as a listener and avid note-taker, at any time.  You are no longer tied to just who you know and who can connect you with others – you can pop in on Grant Cardone in a room where he and other millionaires are sharing their stories of success while taking questions from others in the room.  I have participated in rooms with Justin Guarini (American Idol runner up), Amy Porterfield, Pat Flynn and more. Totally cool, right?
Due to the events in 2020, the marketing industry has changed, maybe forever. Clubhouse has given us a roadway to connect with those we look up to in our industries and even hang out in rooms where our ideal audience is, from the comfort of our own home.  Clubhouse allows us to set aside our own self-doubt and seize the opportunity to contribute to conversations, listen to those that have paved the way for us and ask questions from those doing it 10x better than us.  If we take the experiences and apply them in our businesses, the limits for growth personally and professionally will forever be changed.”
Follow Twayla on Twitter @SpaceCitySocial and on Linkedin Twyla Harris
Erik Garcia
Erik is the Founder at Vicky , he specializes in digital media and video marketing. Vicky targets marketing and advertising agencies, web publishers and ecommerce brands.
Erik’s 2021 marketing predictions & trends: 
“After the unprecedented year that was 2020, it’s safe to say that all companies in all industries ended their year differently than they predicted at its beginning. That being said, while 2021 brings uncertainty with it, especially for those who work in marketing, it also presents an opportunity for innovation and experimentation. 
One such opportunity is video marketing. 2021 will be the year when companies and brands recognize that digital and mobile video operates under a very different set of rules than traditional television and media buying. Video marketing will shift to more quick, shareable video that focuses more on brand awareness than sales conversions. Data-driven, sales-enabled video doesn’t translate on TikTok, Twitch or even on YouTube advertising, but this is where video is consumed in unprecedented amounts. That means that narrative-based video and storytelling will be more important than ever, especially as individuals continue to be stuck at home consuming video in droves.
In addition, companies will start to reconsider how they measure the effectiveness of their social media marketing efforts. Previously, the most important metric, outside of conversion rate, was typically engagement rate. As social platforms become more proactive in attempting to minimize the pressure of posting by removing “likes,” marketers will have to find new ways to identify how effective their campaigns and content calendars are. My personal opinion is that they will focus on how often their content is shared because it is the only action that is always free and allows for you to directly increase the reach of your content without having to pay for it.
As 2021 rolls on, marketers will have to continue to be as flexible and malleable as the consumers that they are trying to engage. This can only help to drive new tactics, strategies and channels to explore, and I am eager to see what my colleagues come up with.”
Follow Erik on Twitter @An_Erik_Garcia and on Linkedin Erik Garcia
Kim McNichol
Kim is Co-founder and CMO at Schoolyard , they specialize in creating scripted TV shows for the creator economy with emerging talent from social media.
Kim’s 2021 marketing predictions & trends:
“We’re going to see more growth in community-led strategies.
Areas where users can take part in conversations with brands and engage in discussion will heavily impact where and how consumers spend their dollars. This leads to a call for more engagement and community managers on socials and more personal chat-bots/representatives for larger company sites.
Short videos will continue to dominate. I personally see the infographic graphics posts moving into the space with videos featuring text and audio becoming the dominant content design.
Another trend I see taking off is brands taking a firm stance on issues and taking more accountability. With the Millennial (~26-40) and Gen Z (~10-25 years old) audiences being more cautious about who they spend their money with, and the recent events with the U.S. political system, we are seeing more and more brands take a firm stance on critical issues.”
Follow Kim on Twitter @KimMcnichol , on Linkedin Kim (Ratunil) Macariola McNichol , on Instagram @kim.mcnichol and on Facebook @thekimmcnichol
Casie Nguyen
Casie does Experiential and Event Marketing at her own practice Casie Nguyen , she’s a creative and strategic event producer specializing in experiential experiences and events for world’s biggest brands at major industry events such as E3, Sundance, Comic Con and Vidcon. 
Casie’s 2021 marketing predictions & trends:
“Personal connectivity and accessibility will be vital for experiential events. Outdoor in person micro events that are COVID compliant will continue to expand in 2021, including drive thrus, mobile pop ups and intimate exclusive events with limited guests in addition to virtual/hybrid events that can be scaled. 
Successful events will focus on star power, and creative interactions, coinciding with multiple touchpoints such as thoughtful breakout rooms, creative schwag, limited in person pop ups and activities that can be done together while at home. The prospect of guests experiencing true connectivity in an intimate setting will hinge on thoughtful strategic planning, with events focusing on what everyone has been missing: emotional connectivity.”
Follow Casie on Linkedin Casie Nguyen
Roisin Bennett
Roisin is the Owner at Marketing Mentors , they specialise in helping startups and entrepreneurs launch, grow and scale their businesses through expert marketing mentoring.
Roisin’s 2021 marketing predictions/trends:
“Video Marketing in 2021 – The global pandemic has had a big impact on how video is consumed and produced. In 2021 we are going to see video marketing trends gain more and more traction.
According to a recent HubSpot study, 54% of consumers want to see more video content from brands and businesses they support. 
Additionally, these numbers show the importance of incorporating video into your digital marketing strategy in 2021:
70% of consumers say that they have shared a brand’s video
72% of businesses say that video has improved their conversion rate
52% of consumers say that watching product videos makes them more confident in online purchase decisions
65% of executives visit the marketer’s website and 39% call a vendor after viewing a video
 If your site includes video, it’s 50 times more likely to drive organic search results compared to text.
There is also a growing shift to mobile devices. It has been predicted that video will account for 70% of all mobile traffic by 2021!
In 2021, I predict video marketing will grow exponentially as part of businesses marketing mix, particularly in the following ways:
Video posting and live broadcasting on Facebook, Instagram and LinkedIn.
Live Video for interviews, product demos and behind-the-scenes glimpses of the brand, etc.
1 to 1 Video creating personalised video messages rather than phone calls or sending emails. With the decreasing cost of film equipment and increasingly high-quality smartphone cameras, this is easier than ever.
Video SEO. YouTube and other videos are displayed in the SERPs, so video optimisation is becoming much more important – like using text overlays and closed captions, in addition to description, title and file names.  
360-degree video content. This trend towards a more interactive experience is on the rise.”
Follow Roisin on Twitter @Datatrace_com and on Linkedin Roisin Bennett
Sarah Scott-Posey
Sarah is the Founder at Copper & Co. Marketing , helping service-driven, womxn-owned businesses build communities with social media.
Sarah’s 2021 marketing predictions & trends:
“If there is anything 2020 taught us, it’s to expect the unexpected. Instagram released a myriad of features last year, including Reels, Instagram Shops, Live Badges, Live Shopping, Keyword Search and Guides. Video content, monetization, and community connection seems to be at the top of Instagram’s priority list for 2021. So, what could we expect to see from Instagram?
More creator tools and features for Reels– possibly robust enough to rival the features of TikTok
Additional community-building tools, such as their limited-release Messenger Rooms
Stronger SEO capabilities via keyword effectiveness (rather than a reliance on hashtags), much like that of Pinterest
Added monetization features for a wider range of creators: for IGTV, Stories, Feed Posts, Reels & more!”
Follow Sarah on Twitter @copperandcomktg and on Linkedin Sarah Scott-Posey
Michelle Daides 
Michelle is Founder and Video Marketing Expert at MD Media Inc. , she creates compelling videos that convert to sales for businesses (big brands and entrepreneurs). She’s also a strategic storyteller and award-winning filmmaker.
Michelle’s 2021 marketing predictions & trends:
“Video will continue to grow exponentially as the number one content marketing and sales tool. Since we cannot meet in person during the pandemic especially for sales calls, video has become the only form of contact and way to connect. Videos are favoured with algorithms online and on social media channels so we should all be focused on creating more video content (whether live or pre-recorded).
I also see video becoming a massive monetization product. If you haven’t hopped on the Tik Tok trend for your business, it’s time too. Businesses and entrepreneurs can capitalize on paid virtual events, seminars, workshops, meet and greets, e-courses etc.
Our video consumption rates as consumers will multiply, if you want to sell in 2021 – be inventive with your videos so your content stands out. Focus on creative “how-to videos”, not only do consumers need to combat boredom but we are also focused on learning something during the pandemic.”
Follow Michelle on Twitter @MDMediaInc and on Linkedin Michelle Daides
Gosia Mitros
Gosia is a Digital Marketer at Bluestone PIM , she specialize in B2B content marketing. Their SaaS Bluestone PIM is a Product Information Management platform that serves online sellers in the B2C and B2B space who want to make engaging, quality product content their competitive advantage.
Gosia’s 2021 marketing predictions & trends:
“Our attention spans get shorter, and tolerance thresholds for manual work drop lower and lower. Channel marketers will rely increasingly on tools, workflows, and algorithms to generate content for each channel. 
As the automated distribution of content between marketing channels becomes widely available, many more marketers will finally have a chance to reach a higher level of marketing — and stage immersive experiences for their customers.”
Follow Gosia on Linkedin Gosia Mitros
Mike Korba
Mike is CCO & Co-Founder at User.com , which is a marketing automation platform designed for   SaaS, E-commerce and Digital Businesses. It integrates all communication channels, CRM, knowledge base as well as user-friendly analytics & reporting tools in one place. 
Mike’s 2021 marketing predictions & trends:
“2021 in marketing will be mainly about the video. And I mean here not only short-form videos, stories or social media live streaming but also, for example, personalized videos recorded by SDRs and sent to prospects, which has been getting increasingly popular in the B2B sector. In my view, we should also keep an eye on the development of live commerce that is a video-life-selling model extremely popular in China and some other East-Asian markets. 
As due to COVID-19 the possibilities of testing, touching and comparing products in brick & mortar stores are extremely limited, live commerce seems to be an interesting way of running product presentations and might gain traction in Europe and North America.”
Follow Mike on Twitter @michalkorba and on Linkedin Mike Korba
Sunshine Dominguez
Sunshine is Founder and Video Content Marketer at Sunshine Digital LLC , she specializes in content marketing with video. Sunshine helps brands with long-term video content strategy, systems, and processes to better reach new and existing digital audiences. 
Sunshine’s 2021 marketing predictions & trends: 
“For years many marketing predictions stated online video was on the rise. We are now at the point that video is here, and it is with firm confidence I can say it is here to stay.
I strongly believe TikTok is only going to continue gaining momentum from here. The app is somewhere between the early majority and late majority on the Bell Curve, and the closer brands are to becoming the laggards, the more there will be with increased competition and inevitable algorithm updates. TikTok has become popular for both its strong virality potential and unpolished content. Though the algorithm’s golden era may slowly, but surely be fading (as it does for every social platform historically)–It’s not at all too late for brands to join in as organic creators. Some notable brands leveraging awareness through content creation on TikTok include: @dreamracinglv , @selfdefenseonline , and @loungefitbrand just to name a few. 
With the pandemic forcing many brands to cut budgets thus bring more content efforts in-house, gathering restrictions likely remaining in the foreseeable future, on top of “real”, non-overproduced content becoming the preferred standard––there should be a definite increase in video content across platforms. And not just as a marketing or branding tactics, but as a means of raw communication & connection. 
And that’s not something that will go away, even if 2021 does bring glad tidings of “normalcy” once again.”
Follow Sunshine on Linkedin Sunshine Dominguez , on Instagram @sunshinedgtl , and on TikTok @sunshinedigital
Annie Price
Annie is the Founder and Content Creator at Custom Copy and Content , they provide content creation, vlogging, blogging, social media management, website building and even voiceovers.
Annie’s 2021 marketing predictions & trends:
“The continual rise of the hashtag and evolution of newer, interactive and visual social media. We’ve already seen a huge spike in TikTok users of all ages.
I also think that, due to the current pandemic, more and more businesses will be forced to develop their online presence – meaning more social media profiles, more active websites with comment sections and blogs and more PPC campaigns.”
Follow Annie on Twitter @aejprice and on Linkedin Annie Price
Customer Experience
Michelle R. Burrows
Michelle is CMO at Procare Solutions . Michelle has been a SaaS-based marketing exec for her entire career. Procare Software sells to the child care industry – child care centers, before and after school programs, along with enrichment classes.
Michelle’s 2021 marketing predictions & trends:
Years ago, marketing transformed their relationship with Sales and we aligned our metrics around “one view of the truth” with a focus on contribution to pipeline, net-new logo creation and marketing-driven and/or influenced sales. 
During 2020, we all had to shift and pivot to enhance and improve customer experience, particularly with fewer net-new opportunities. My prediction is that the relationship with Customer Experience continues to evolve and metrics such as NPS and retention increase in importance not only in Marketing, but across the organization.  
Follow Michelle on Twitter @BurrowsMichelle and on Linkedin Michelle Burrows
Jessi Romero
Jessi is Founder & Marketing Coach at ADHD Female Entrepreneurs , it’s an online community for ADHD womxn business owners to get relatable support, accountability, and effective business advice for our uniquely structured brains.
Jessi’s 2021 marketing prediction & trens: 
“Faster, shorter, and more genuine.”
“Today, social media users expect to be taught in a 60 second TikTok video versus what once was an 18 minute YouTube tutorial.


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