Content Marketing Tips To Drive More Traffic
How do you increase traffic to your website? Many site owners are asking this question on content marketing advice. Maybe you should pay more attention to SEO-promotion or increase the budget for contextual or targeting advertising? Perhaps invest more into social media marketing? Unfortunately, there is no simple answer to this question.
But there are dozens of ways to increase the number of visitors to any website. You might have forgotten some of them, but others will be a real boon or a pleasant discovery.
Here is a list of 21 actionable tips on how to increase traffic to your site with content marketing. Bookmark this article so you can always use these top content marketing tips and remember them for your business website.
Tip #1: Expand Your Semantic Core
Don't focus only on high-frequency search queries. Most sites, especially those that are beginning to compete with the leaders in their niche, get most of their traffic from medium and low-frequency queries. Think in advance about the structure of the site and start working with texts on the principle of "one key = one article”.
Tip #2: Choose Keywords That Are Relevant To Your Target Audience's Interests
Focus not only on the list of the most frequently used keyword phrases. With textual content, you have to satisfy the reader's request. That is, the key phrases should be as close as possible to the needs of the reader, answering his questions and queries. Do not miswrite the keys grammatically or stylistically. This will have a negative impact on user evaluation.
Tip #3: Keep Your Own Blog
Publish articles that are interesting and easy to read , choose readable fonts, highlight subheadings, separate text with paragraphs, insert quotes and boxes.
Tip #4: A Good Blog Is A Regularly Updated Blog
Any content marketing blog recommends that interesting articles be published regularly. The optimal posting frequency is twice a week. Sometimes you have to wait longer than one or two months for results. The main thing is not to give up and do not lose momentum. Blogging requires a large investment of time and effort. Accept this fact, and your efforts are guaranteed to pay off.
Tip #5: Keep The Time Of The Material Publication Consistent
Over time, the blog will have a regular audience. And it is terrific if you develop a habit within your readers, like read new materials regularly, for example, at 16.00 on Wednesdays and Fridays.
Tip #6: Produce Content That Is Unique In Meaning
This is the key to the popularity of your blog. Think about how many people will want to read an article if 133 companies have published similar material before? Maybe it makes sense to spend a little more time and write an article with a more interesting title and unusual facts? Don't repeat after someone else, but write engaging material from scratch to attract a wider audience and provide true value to them.
Tip #7: Create Graphic And Visual Content
Detailed case studies, cheat sheets, infographics, checklists, and list articles with numbers in the title work great. Highlight the most important thoughts, add tables and interesting images. Creating creative visuals should be part of your content marketing strategies.
Tip #8: Use Guest Posting
Try to use several backlinks in each article. Just forget the "links for the sake of links" tactic. Your goal is to grow your audience reach. Otherwise, you won't be far away from sanctions by search engine algorithms.
Tip #9: Evoke An Emotional Response
Blogging about your business? Study your audience. Find out what problems people face. Believe me: they require more than just quality and on-time delivery. Describe the problems of people related to your business proposal. Write about how to get rid of one of those problems and watch your blog readers' reaction. The best content marketing companies are always based on this.
Tip #10: Publish Ratings
Readers respond very well to ratings. For example, if your company does appliance repair, you can do ratings like "Top 5 most common refrigerator breakdowns" and the like.
Tip #11: Work With Experts
A unique expert opinion in an article increases the value of the content. A full-length interview on a relevant topic often brings a record number of readers to the site.
Tip #12: Make A Selection Of Popular Posts
Select only the most trending content that has been well-received on native resources. Add explanatory commentary. Reposting and liking will raise the behavioral indicators of the site.
Tip #13: Publish Responses To Interesting Posts
Find a post or article that sparked a heated discussion in the comments. Write your point of view on the issue, and try to get the author of the post to notice your response.
Tip #14: Research The Market And Publish The Results
Research the market through your available channels. Publish the results in a white paper format, which is a little instruction book on how to solve a particular problem.
Tip #15: Publish Different Content
Instructions, lists, reviews, entertaining posts, FAQs, interviews, presentations, news, case studies, photo and video compilations, ratings, comparisons, podcasts. The more varied, the better.
Tip #16: Research Your Competitors
Look at the content your niche leaders publish. Make it better, more interesting than theirs. By the way, original, worthwhile ideas often come to mind during such research.
Tip #17: Expand The Topic Of The Blog
For example, if you're blogging about repairing appliances, then write a few articles about gadget care, the modern technology of household appliances, or share some valuable tips on using different appliances. Just don't make additional topics dominate. Stick to the main blog profile.
Tip #18: Announce Interesting Publications
Find authoritative sources in your niche and talk about the most interesting publications on your blog. Current news and popular social media posts are good for stimulating traffic activity.
Tip #19: Use Google Alerts
Sign up for queries that are relevant to your market segment. New publications with specified keyword phrases will come automatically.
Tip #20: Start A Forum
Forums are an effective way to lower your bounce rate and grow a community from your target audience relevant to your product or service.
Tip #21: Follow The Rules Of Article Design
Top content must have: