What is content marketing? It is a relatively new marketing strategy that has been around for about 5 years. Essentially, content marketing is a method of marketing focused specifically on generating, publishing, and publishing content for an intended target audience online.
Why is content marketing new? There are many reasons why this strategy is a new approach to traditional marketing. One reason is the fact that it eliminates much of the analytical process that traditionalists in marketing normally do. It is based upon a simple principle – the more content you have out there, the more your audience will find and read it.
With traditional marketing strategies, it is all about keyword optimization and buying massive amounts of ad space. The problem with this strategy is that it does not focus on a niche market or a specific audience. For example, let's say you are into pets and you want to target an audience of pet owners. If you do the traditional marketing strategies, you will end up targeting a niche market of pet owners.
The other problem with content marketing efforts is that it is extremely time-consuming to maintain. Traditionalists love to pump out articles, submit them to hundreds of press release sites, and then sit back to wait for results. The problem with this approach is that it is nearly impossible to be consistent with your SEO efforts. If you want to rank #1 for a particular keyword in a certain time frame, you need to be putting out great content on a regular basis.
However, what if you could achieve long-term success with a low initial investment of labor hours? How would that impact your bottom line? Well, here is my answer – Instead of spending time writing articles and pushing your link building efforts to the limit, start thinking about how you can create content that is engaging and informative for your audience. This may sound difficult to achieve, but it is one of the best ways that you can leverage off of the power of social media and LinkedIn. Here are some simple tactics that you can use to create engaging content marketing campaigns.
Social media has a lot to do with branding. If you want to reach out to a large audience, you need to engage in conversations with your target audience. To do this, you will want to be posting links to your content on relevant sites like LinkedIn, Facebook, and Twitter. Additionally, you need to get started promoting yourself on these sites so that your targeted audience can find you in search results. This is just one of the ways that traditional marketing methods don't work anymore – social media marketing campaigns target the right audience at the right time.
Another thing that you can use content marketing for online is to start promoting your offline brand or individual businesses. This is not as difficult as you think because you have already created a strategy for your target audience. For instance, if you own a traditional brick-and-mortar business, you can start promoting your company's offline product lines using Twitter. If you are selling digital products, you can use a blog to get your message out there and to interact with your customers on a more personal level.
Social media marketing isn't something that you can master overnight. You have to invest time into developing your content marketing strategy. By starting off your strategy with an engaging and informative blog, you will get instant feedback from your target audience. Not only will this be invaluable information in terms of improving your strategy, it will also help you to get feedback to help you make changes where it is needed most.