NEW PROVIDENCE, NJ - The main goal of any advertising campaign is to engage with customers as effectively and often as possible. You want them to see your business and remember the name while creating a positive relationship with them. Creating an engagement marketing strategy is how your business can stay at the forefront of your audience’s mind and generate business from them long-term.
Engagement marketing is the process of acquiring new customers over a long period of time by focusing on creating meaningful interactions that nurture lasting relationships as defined by marketing firm Single Grain. Unlike traditional marketing, the goal and the results aren’t instantaneous - rather, they take time and cultivation.
While it may seem counter-productive to grow slower, the relationships you cultivate are more meaningful. According to Gallup, a leading public analytics and advisory company, customers who are fully engaged with a business represent a 23% higher share in profitability, revenue and relationship growth, meaning these long term customers improve your business’s bottom line. These customers will make a difference!
The most important thing to consider when creating an engagement marketing strategy is TLC: Think Like a Customer.
By placing yourself in your customer’s shoes, you give yourself the advantage of learning what they are looking for in your product or service. To “Think Like a Customer” you need the three C’s: Caliber, Community and Conversation.
The first key is .
Your customers want a high caliber of whatever you’re offering - product or service.
The second C is .
When weighing their options for purchase, customers want to see an established community of people who know and love what you offer. The more engaged your business is in the community, the more your business will resonate with the local audience.
Build your community of happy customers by giving them a high caliber experience with your business that encourages them to return time and time again.
Lastly, is key when creating lasting relationships. In order to keep their interest, you have to keep an open line of dialogue between each customer and your brand. Investing in email marketing, special promotions and keeping consistent messaging across all your marketing efforts are all ways to stay in the forefront of your customer’s minds - even if they are not actively seeking to make a purchase.
TAPinto can help your business with all three C’s. We can help by enabling you to speak directly with the community through content marketing, email marketing and social media marketing. We offer comprehensive marketing packages that establish your brand, introduce it to a strong readership that trusts and places value in our advertisers, and keeps your business front of mind.
Our established brand power can help your business reach an extensive customer base and foster long lasting relationships that will continue to grow with time.
To learn more about partnering with TAPinto, click here.