You’ve created a beautiful blog. You’ve just finished writing the perfect blog post. That’s all the important work behind you, right?
No, not quite.
You can’t just publish your blog, share it on social media, and then start to forget about it. Blog promotion is just as important as writing high-quality content. And if you do it right, your blog posts will be able to bring in amazing results for your business.
We love blogging. It’s loads of fun, it’s easy to start doing, and the right blog content can do wonders for your marketing strategy. So, once you’ve put all of the time and effort into crafting the perfect blog posts, you need to make sure you promote your content properly to get the results you want.
Successful blogging requires a solid blog promotion strategy. Otherwise, your posts won’t end up getting the attention they deserve.
We’re here to share some of the best tried and tested methods on how to promote your blog to drive traffic and reach a bigger audience. Remember these tactics when you promote your blog posts, and you’ll soon see a difference in your blog’s performance.
Before you even start promoting your content to your social networks and target audience, you need to make sure that your blog articles are right for your website. There’s no point in promoting blog content that won’t actually help your business achieve its goals.
You also need to make sure that you get a few essential areas right in order for your promotions to actually pay off. Otherwise, no matter how much effort you put into promoting your articles, you won’t end up getting any good results.
We’ve covered some of the most important points to keep in mind before you even publish your articles.
When it comes to blogging, rule number one is to only publish high-quality content. You want to actually offer something interesting to your readers, and your articles need to hold some value if you want them to gain a good amount of traffic.
So, always make sure that you’re publishing high-quality content before you start promoting it. This will help with your ranking in search results, as Google rewards strong content. Good content will help to attract links from other sites, and it will keep your visitors coming back for more.
If you’re not publishing high-quality articles, then start to reconsider your content strategy before you think about blogging promotions.
Are you including helpful, original images in your blog article? Blogs are about information, and using images is one of the best ways of putting information across.
Images improve the user experience, they make your articles more entertaining to read, and they can help your content with SEO.
If you’re not a designer or photographer, a pro tip is to use screenshots to portray the points you’re trying to make. This is easy, helpful, and it can help improve your search engine rankings.
SEO is a big topic when it comes to blogging. Quite simply, search engines can do most of the promoting for you if you get your articles properly optimized for SEO. For example, quality SEO will help your content rank higher on search engines which will result in more traffic. Before you even promote your blog article, Google could be getting you loads of traffic.
SEO involves things like keyword research, optimizing your copy, adding appropriate links to your content, making sure your site’s user experience is good, and many other ranking factors. This is all really important if you want your blog article to continue to do well long after you publish it.
So, before you write and publish an article, go through your content and make sure that you’ve covered the right factors to help boost your search rankings. Tools like Google Analytics can go a long way in your blog promotion. If you’re not familiar with tools like Google Analytics, you can always get professional SEO help - this could make a big difference to your content marketing results.
There’s no point in publishing content if it’s not going to do anything for your website. You don't just want to attract readers, but you want to attract readers that will help grow your website.
So, always write relevant content related to your niche. You could write helpful articles, insightful articles, news articles, guides on how your business can help your target customers, and so on. The content possibilities are endless, but always make sure that your content is related to your business objectives.
If you’re stuck, a pro tip would be to follow other blogs in your niche and get inspired by the content that they’re publishing. Each blog post should tie in with your business goals, and help to attract the right visitors to your website.
Now that you’ve got your blog post ready, it’s time to promote your content. There are loads of different ways to promote your blog to reach the biggest audience possible. We’ve outlined some of the most effective promotion tactics below to make sure that you’ve got all your bases covered.
Let’s start with the essential basics - email marketing. If you’ve got a blog, then you just have to be promoting your blog with email. Email marketing is easy to do, and it can be incredibly effective. The ROI of successful email campaigns is also really impressive.
Simply send out your piece of content to your mailing list, letting them know why they need to read your blog post, and what kind of value the piece of content offers. Add links to your blog to guide new readers to the right posts.
Sending emails lets you build relationships with your readers. This is a great way to share your content with potential new customers, and let them know about your expertise in your niche.
The best email tools will allow you to manage your leads and segment them into different groups. This allows you to send relevant blog content to relevant audiences.
Of course, you can also automate your email marketing to make the process a whole lot easier.
If you want to make sure your email campaigns covers all the right areas, then run through this checklist before you hit send.
Sharing your content on social media is often the first thing new bloggers will do. While it’s important to know that you have many other (and often better) blog promotion options besides social media, you still can’t ignore the importance of promoting content on social media.
When looking at how to promote your blog through social media marketing, there are loads of different ways to go about doing this. Whichever methods you choose, always remember one essential thing - social media is about engaging with your audience and sharing useful content with them. It’s not about spammy promotions.
The first, and most obvious, thing to do is to create posts across your social media channels that promote your blog post. Explain why your blog posts are helpful and interesting, include links, and share a relevant high-quality image.
If you really want to reach a bigger audience with this strategy, you can always run paid promotions on these posts. Promoting posts will help to reach more readers.
And don’t forget to make the most of all of your channels. We know about content promotion on Facebook, Twitter, and Instagram. What about Pinterest, Linkedin, TikTok? The more social media sites you use to promote your blog, the better.
Video is massive in social media, and it can be a powerful way to promote your blog. Think about creative ways to turn your blog posts into short videos specifically for blog promotion. Include links to your blog to help the videos drive more traffic to the blog post.
This is important for things like Instagram reels or TikTok videos. Sharing videos on stories and saving them as Instagram highlights is always a good idea. There are many creative ways to promote your blog through video content. This form of blog promotion is a great way to make your content easily digestible, as well as helping it to stand out.
A great way to get your target audience interested in your blog post is through relevant social media groups within your niche. A pro tip is to engage with these communities, share your knowledge, and use this as a space to promote your blog.
The key here is to not be overly promotional. Your goal should be to offer actual helpful knowledge and advice to the audience you’re engaging with. Whenever it’s relevant, include links to your blog for an example. This will bring more readers to your articles, and it will help you build up interest within the right communities.
Guest posting is an amazing marketing technique to help you reach a wider audience and get more backlinks. Guest posts require a fair amount of outreach to blogs in your niche, as well as building good relationships with the right sites. However, when you get guest blogging right, you can end up getting way more traffic to your site.
Guest blogs help to promote your blog by getting your name published to a completely new audience. The guest blog will promote your content for you, and help to drive more traffic to your blog. This will help with search engine rankings too.
Yes, finding the right blogs to guest post on in your niche, and writing quality content for them is a time-consuming task. However, it will help to boost your promotion tactics and blog traffic in the long run.
When wondering how to promote your blog, repurposing your content is a powerful way to increase traffic and make your article more appealing. Repurposing your content will improve your engagement, and it can help to add a new level of value to some of your best-performing blog posts.
To do this, you will need to understand the content of your posts and reimagine ways to use them. This could be done in the form of a YouTube video, an infographic, a podcast, or anything else you can think of.
You could repurpose a series of blog articles into an eBook, or you could create an email course from some of your existing blog content. Understand your content and get creative.
This can help you gain more traffic, as well as capture more leads. For example, you could get your website visitors to fill out an online form in order to access the eBook. This will help you gather more information that you can add to your automated marketing campaigns.
Contests and promotions aren’t just for boosting your social network and engagement, but they can also drive more traffic to your blog content. For example, you can write a blog article about your competition and the prizes you’re offering. When you post a promotion to your social network, you will be sending these visitors to your blog.
Another effective example of this is to run referral campaigns. You could award bonus entries that allow you to increase your outreach and attract more visitors to your blog. This is a really effective tactic, and it can help to boost other areas of your marketing too - such as social media and your email list.
Sites like Quora can be incredibly valuable to help with blog promotion. You can regularly go onto Quora, search for relevant questions within your niche, and answer them with helpful information that relates to your blog content. Link back to your blog whenever it’s relevant and helpful, and you will be able to start generating more traffic to your article and site.
Quora offers one of the most useful promotion tactics for any new blog. The trick is to focus on offering genuine help and useful information instead of just copy-pasting answers or overly promoting your links. This won’t help your blog or your image.
Try to answer Quora questions in your niche with the most useful advice and content. This will attract an interested audience, and it will help to promote your blog to a whole new audience of interested readers. Simply go on Quora each day, and make your Quora outreach a habit.
When looking at how to promote your blog, influencer marketing can be one of the most powerful content promotion tactics. However, it can also be challenging to make sure your influencer marketing strategies work.
You need to make sure that you work with the right influencers within your niche that your target market will be interested in. If relevant influencers share your content, you could gain loads more readers.
A top tip would be to build strong, long-term relationships with these influencers. Share the influencer’s content, like their posts, and give them a reason for promoting your articles. Start by building up relationships with influencers first, then ask them to help with your blog’s promotion.
Push notifications allow you to promote your blog content to readers even when they’re not on your blog. Each time you post a new blog article, send out a push notification that links to it. This is a great example of reaching your visitors in ways beyond social networks or email strategies.
By sending out a push notification with each post, you could drive a lot of new visitors to your content. This is a useful way to really get the attention of every subscriber.
Sites like Reddit or Flipboard are great ways to promote your existing content to new visitors. You can use these sites to organize and post your best blog content, including images and videos.
If your posts get popular and upvoted on these sites, you could end up driving a lot of traffic to your blog. Our advice would be to use your most interesting or best-performing blog posts for this.
As a bonus tip here, Reddit also offers Subreddits which are a great place to share your knowledge. Much like Quora, you can join conversations with visitors, share helpful information, and point them towards your website. With enough helpful outreach, you could see an increase in your blog traffic.
Building strong social networks within your blogging community can have a great impact on your blog promotions. The goal is to target other popular blogs, follow their content, and interact with them. Comment on their blog post, like their social media posts, and start to get your name out.
Soon, these blogs will start to pay attention to what you have to say. You will also start to attract their regular readers. By building up good relationships within your blogging community, you will create a good position to ask them for help if you need them to.
Much like working with the right influencers, you should also build relationships within your blog community. Attracting related blogs and their audiences can be a huge win for your content promotion.
Paid ads are nothing new to digital marketers. If you know how to run effective paid ads, you could end up getting a lot more traffic to your website.
You can create ads for Google and social media platforms. If you create the right ads related to the right audience, you could get a lot more interest in your website and blog.
The downside is that paid ads require a marketing budget and technical know-how. Running ads campaigns for individual blog posts is also not a very practical idea. However, if you have important content that you really want to promote, then paid promotions could be a good approach. The right ads will certainly bring more traffic to your website.
Each time you write a blog article, you need to make sure that you promote it properly. Forgetting about promotions can be a critical mistake for the success of your article and your website.
Luckily, it doesn’t take that much to get your article out there. If you develop a broad promotion strategy and utilize various different channels to promote your blog article, then you should see a real boost in the popularity of your website.
Blogging and promotions need to work closely together for successful results. If you follow each example above you will soon see a difference in the performance of each article you write. Happy blogging!