How to Generate Content Ideas for Twitter

Let’s face it, social media marketing can sometimes feel overwhelming. There are so many platforms to create content for.

And far too often we find ourselves coming up empty when it’s time to fill our editorial calendars with fresh ideas.

So, what are you to do when those creative juices have run dry? Well, you need to know where to look for inspiration! Then, you’ll always have places to turn to when you need help.

In this article, you’ll learn how to generate content ideas for Twitter so you’ll always have topics to post about. Your Twitter feed will never go empty and your audience will have plenty of high-quality, valuable content to consume! Let’s dive in!

Use the following tips to create inspired Twitter content for your feed, Spaces, and more.

It’s no secret that our analytics hold so much helpful data. But the reality is, far too many people fail to take advantage of their analytics or simply don’t know what to do with the information once they have it. And it’s time for that to change!

You should be checking Twitter’s built-in analytics regularly to see how your content is performing. If you use a third-party social media scheduler, it likely has analytics you can review as well. From there, you’ll want to see which of your posts performed the best in terms of reach, engagement, click-throughs, conversions, etc.

Identify any patterns across your top-performing content. Was it about a specific topic? Did you use certain hashtags? Did the tweet follow a clear format, such as asking a question, including a graphic or a link? Replicate the success of those tweets so you can generate more ROI from more of your content moving forward.

Sometimes we shy away from asking for help, but not anymore! If you want to generate content ideas for Twitter, all you need to do is ask your audience. Odds are, they have tons of ideas about what they’d like to see from you (and their other favorite content creators). They just need someone to listen and act on their suggestions.

Try coming up with a few topics you think your audience would be interested in. Base this on their pain points and your area of expertise. Then, you can share a Twitter poll and ask your followers to vote on what they’d most like to learn about. From there, you can create Twitter feed posts or even go live on Twitter Spaces to discuss the winning topic.

If you haven’t already created a Twitter list that features the leaders in your industry, I urge you to do that now. Having a list with just those accounts cuts down on the noise and allows you to focus only on what they’re posting. Then, you can see if there are any hot topics in your industry that you might want to discuss on your Twitter account.

You can generate a conversation of your own or chime in by replying or quote tweeting to what someone else has already posted. Not only is this great for giving your audience valuable content to consume, but it shows you’re aware of what’s happening in your industry.

As you’re brainstorming content ideas for Twitter, don’t be afraid to branch out here and there. While the focus of your content should be what’s relevant to your brand and its audience, you’re still allowed to discuss other topics. This is especially true if you’re a personal brand, as you have other thoughts and opinions you should be able to voice.

See what’s trending on Twitter and ask yourself if you have anything valuable to contribute to the conversations that are happening. You can chime in on world news, politics, sports, celebrity gossip, or whatever else might interest you. It could generate some great conversations with your audience. Plus, many may feel even more connected with you if they find you share the same opinions.

Let me preface this by saying you in no way want to copy what your competitors are doing. That doesn’t mean you can’t draw inspiration from them though! See if there are any topics they’re covering that are generating a lot of engagement from their audience.

Would your audience be interested in learning about the same thing? If so, consider how you can put your spin on it for your Twitter account.

This tip might sound counterintuitive to some, however, it’s a good one to remember! At times, we can become a little too connected via social media. In moments of boredom, we find ourselves scrolling every social media feed we have. And unfortunately, that can sometimes be more stifling than we realize when it comes to our creativity.

Consuming too much content can leave us comparing ourselves to others. We might feel we have nothing to add to a certain conversation. Or we may feel like what we create couldn’t possibly be as good as what someone else has done. So, sometimes we need to take a step back from social media to let those ideas flow in. Consider putting the phone down and getting outside for some fresh air and see how that rejuvenates you.

And finally, what’s the number one thing you can do to come up with content ideas for Twitter? Experiment! As creators, we sometimes get stuck in our ways. While it’s smart to replicate what has worked in the past, it’s also wise to try new things now and again. After all, how will you know if something works for you unless you give it a try?

Be willing to test out new ideas to see how they feel for you and how your audience responds. This will let you know if it’s worth adding to your content strategy moving forward. For instance, try voice tweets if you haven’t already. Create your own Twitter Spaces show. And make sure you’re taking advantage of the latest Twitter features.