Every business has a business brand message that indirectly speaks to their target audience. What is your business all about? What message would you like to communicate with your market? How would you like for your target audience to view your business brand?
This is where business branding comes in. Business branding is the story behind your business brand message, and a combination of many more factors, including visual representation, products, services, quality, and experiences.
One prevalent yet still powerful example of a company with an effective business brand message is Coca Cola. When you see a round, red logo with white text, what is the first thing that comes to mind?
These are just some of the many aspects of Coca Cola. It brings back fun memories and gathers the family together for a mouthful sip of cold, sweet Coke. It is their business brand message.
Several other initiatives have helped promote their business even more. Remember the “Share a Coke” campaign? How about the personalized Coca-Cola bottles? These are just some examples of building their business brand message.
Every business needs to build a strong business brand message because it helps you establish your business identity and stand out above your competitors.
For you to replicate the success of brands like Coca Cola, you can follow the S.T.A.R.T. Method, which is an acronym to help you establish your business brand message and grow your business in no time.
Now let’s dive into each of these to discover how you can get started with building your business brand message.
Creating products for your business with little to no research are bound for failure. Developing your brand around your target market’s needs and wants will not only cater to an existing market but will also tap new ones. This process is essential in every business move to guarantee sales and positive consumer feedback.
The initiative to focus on your customers sends out a simple message that your business is pro-people, making them feel more comfortable working with you and supporting your brand.
Product research goes hand in hand with industry research, competitor analysis, and market research. These three research methods make up a strong business brand that converts.
Without these, you could run around in circles with nowhere to go with your brand. Therefore, it is just right for you to study the industry that you want to work in, check what your competitors are doing, and acknowledge the importance of your market’s feedback.
Now that you have all the data needed, it is time to assess if your branding stands true to your target market’s wants and needs.
By assessing if your business brand is attractive to your target customer, it will help you find loyal buyers. Your conversions can enhance sales effectively and increase your revenue.
With the rise of social media, your brand will reach more target customers. Ensure that your target customers can see your brand so you can sell to them online.
Since people online are visual, consider creating your media package regarding what your target customers like most. This includes colors, images, messages, video, etc. By gearing your marketing package to what appeals to them, it can attract more buyers.
Let your target market know what your brand is all about, but strategically. After building your business brand message, create a strategy of how you will communicate your message online.
When using your website, you have things like a blog, pop-ups, or engaging content as part of your brand strategy. When you create content (video, audio, presentations, etc.), you can then share your content on social media to build your business brand. A few examples from this blog post:
If you want to learn more about creating content to build your business brand, check out our online training for entrepreneurs.
Some business owners have trouble communicating their brand message to their team members or customers. When this happens, it may cause a lack of the business owner’s vision being understand by others.
One solution is to create an advocacy program within your company, The role of the advocacy program will be to create awareness about your brand message for your team and customers. The awareness communication could include the follow:
With this, your team can easily translate your business brand message while working with your customers.
Now that you’ve learned how to build your business brand message using the S.T.A.R.T. Method, what’s next for you. I suggest you make an appointment with yourself to sit down and create your business brand message now. Got questions? Reach to me via my contact page.