Entrepreneurs often think of branding as mood boards and color schemes, but Tiffany Neuman, Brand Strategist, shares that creating a personal brand is less about visual aesthetics and more about creating a legacy.
Entrepreneurs are often working on ways to increase their visibility and reach, but what really is important is to create a brand that your audience is as obsessed with as you are. Branding will result in increased profits when done right.
Creating a Legacy Brand is the fastest way to become the leading expert in your niche, attract ideal clients in droves, 10x your sales, and create a brand that impacts the world for generations—leaving behind your legacy.
When your brand story, aesthetics and confidence are aligned, you spend less time on non-income producing tasks and more time in your zone of genius. This allows you to make more money while doing less work.
With a consistent brand messaging and visuals that can be used across various platforms, you stay aligned with your brand and vision, and immediately grabs the attention of your perfect clients. This reduces costs, time and does not require you to reinvent the wheel on a regular basis. It also provides a system that’s in place so you can hand over the reign to your team and know that they can nail your brand voice and aesthetics without guidance. An added bonus is when you create new offerings, you can do it with ease and flow because you have a branded system in place. The brand manual and guides that Tiffany creates for her clients is a map to follow for years to come with space to grow and evolve.
When you are clear on your brand, your values and your vision, you will naturally connect to your ideal clients through your messaging. Your brand will no longer feel disjointed in places, and you will feel more aligned with your business as a whole.
Over time consistently showing up with the same messaging and aligned visuals builds a brand that will stand the test of time, such as other legacy brands like Levi’s, Coca-Cola, Apple, and so many more. It is through consistently showing up that keeps customers intrigued and loyal.
Being a conscious brand means standing up for what you believe in. The past year has brought many issues further to the forefront like diversity, inclusion and equality. When you stand true to your values you are creating a conscious brand that goes deeper than the selling aspect of the business.
The bottom line is branding can cause an element of confusion for some business owners, but with the right brand strategist and the right messaging, your brand sends a clear business message, connecting with the right audience, and ultimately increasing the revenue in your business. This allows you to work with higher level clients who are motivated to follow your advice and to be widely recognized as a leader in your unique expertise so that you no longer need to hustle and opportunities flow to you with ease, thereby increasing your bottom line.