In recent months, business-to-business marketing plans and content marketing strategies have significantly changed. It’s about more than a mixture of discrete trends such as increasing bounce rates, decreasing open rates, or growing churn. It’s that buyers now expect a radically different relationship with your business. Therefore, the ability to create compelling, relevant and consistent content is a very effective way to attract as well as retain your audience’s attention, earn their trust, and, eventually, to convert them to customers.
Content marketing is an extremely hot topic these days for a very good reason. When it comes down to catching the attention of an audience in our message-drenched environment, modern content marketing becomes vitally important as it can be an effectual way in order to introduce your business to new prospects without:
If your content is exciting, informative or engaging enough, people will be more than happy to share it with their contacts, distributing your brand and linking your company with quality content. Original content is not only valuable in this climate but this content needs to be a resource of credible opinions which are backed up with original data.
If you think that content is based upon a collection of blogs, Tweets and website pages that work in conjunction with a company’s goals, you’re right. However, only partly. While social outreach, branding as well as quality content are important elements of content management and content marketing strategy, in the great scheme of things, there’s much more to it. If you’re engaged in any aspect of digital marketing – or want to be – you’ll want to have a good understanding of what’s involved in the development of a highly successful content marketing strategy.
Consistency is about how to create a pledge to your audience and then keeping that promise again and again. You can’t have a ‘one-and-done’ mentality. You can’t say that you’re going to write six blog posts and that’s going to be that. That could be once per week, that could be twice a month, it could be a lot more frequently that than that, or there could be more space in between that. It’s up to you and your audience however you have to be consistent about it. If you’re going to be building trust, then you’ve got to show up constantly.