Why Modern Go-to-Market Strategies Rely on Sales Enablement

Why Modern Go-to-Market Strategies Rely on Sales Enablement

Wrike, A CMI Content VIP
Why Modern Go-to-Market Strategies Rely on Sales Enablement
With B2B buyers preferring self-education via digital experiences over engagements with vendor sales reps, it’s vital that you enable your sales reps and partners to gain access to buyers for your go-to-market initiatives.
Getting sales reps to adopt new tools, processes, and programs is challenging when time to value counts to reap a return on the investments you make in sales growth.
In this paper, you’ll learn how:
Simplicity promotes the adoption of content and tools
A distribute, consume, share workflow drives content use
Ease of collaboration between buyers and sellers pays off
Depth in data helps with in-flight tuning to increase wins
Join Over 218,000 of your Peers!
Sign-up for CMI’s Daily Alerts and get our exclusive e-book Get Inspired: 40 Examples That Are Driving Content Marketing Forward FREE!
Get our weekly digest of blog posts as well as CMI promotional offers and partner messages delivered to your email inbox…
Email Address
Business Country *
State *
By opting in, you agree to receive daily alerts via email about the latest Content Marketing news and insights.
By opting in, you agree to receive Weekly News, Promotional and relevant Partner messages. We will never share your information.
You can unsubscribe at any time.
Terms
Copyright © 2021 Informa PLC Informa UK Limited is a company registered in England and Wales with company number 1072954 whose registered office is 5 Howick Place, London, SW1P 1WG. VAT GB365462636. Informa UK Limited is part of Informa PLC.
This site uses cookies to provide you with the best user experience possible. By using Content Marketing Institute, you accept our use of cookies.
Manage consent
Close
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
cookielawinfo-checbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Images Powered by Shutterstock