There’s no question that the COVID-19 pandemic has impacted nearly everyone’s lives in some way. Businesses across the globe have also been affected differently. In fact, more than 100,000 small businesses were forced to close their doors forever because they couldn’t maintain their cash flow due to the pandemic.
Because business plans have changed, marketers have also had to adjust their own plans. Now, more than ever, people want marketing content that speaks to them on a personal basis, like blogs and videos, rather than traditional advertisements.
So, what are some post Coronavirus digital marketing tips that you should be diving into in order to keep your business thriving?
Again, people are looking for connection. Consider the fact that millions of people have been told to either quarantine or stay socially distanced from others for months.
However, Technology has been a consistent outlet during that time. It is a way for people to stay connected with friends and family, even if it’s not in person.
With that in mind, going with a more “humanistic” approach to your advertising, digital media, and social media can make consumers feel more comfortable with your business. Don’t be afraid to initiate conversations on social media. Or even hold Livestream sessions, or give people a behind-the-scenes look into what your business is doing.
It’s important to remember that this pandemic will end. Things will slowly start to return to normal, even if it’s a “new” normal. One of the worst things you can do from a marketing standpoint is to panic and make a drastic decision based on current events.
While you can adjust your strategy and make smart moves that focus on the right tone for these uncertain times. However, you shouldn’t uproot everything.
Stay consistent by looking at data and trends, and understand that as things do start to return to normal. Furthermore, you may even see an influx of new customers due to people wanting to feel that sense of normalcy again.
Now, more than ever, a strong digital presence is imperative for businesses. That includes having a website that explains who you are and what you do. Think of it as a way to make a first impression. You should also have a developed social media strategy in place in order to converse with the people who follow you.
If you run your own business, digital marketing doesn’t need to be your personal forte. You can work with experts like Cardinal digital marketing agency or other professionals near you who have expertise in the field.
Whatever you decide to do, make sure you understand that digital marketing is here to stay, and will likely be more important than ever as we turn the chapter on this virus. Therefore, think ahead to your post coronavirus digital marketing
The competition will be stiff for quite some time, especially as more businesses focus their attention on digital marketing efforts and away from traditional advertising.
With more and more people online today and possibly shopping online from your website, be sure it’s updated. There is nothing worse than landing on an old website. Your website today should be mobile friendly, speedy and relevant.
Keep your hours up to date on your website and updated in your Google My Business account. Now Google My Business offers a new “last updated hours” feature.
Furthermore be sure to have testimonials showing when visitors land on your website and on Google My Business.
So, do what you can to stand out by making smart, sustainable, long-term choices. By staying the course when it comes to your digital marketing strategy, you can see your efforts through. Hence finding continued success on the other side of the pandemic.
Are you planning ahead for post coronavirus digital marketing for your business? I’d love to know more in the comments below.