Local SEO- How A Local Business Can Improve Its Rankings

Last updated: 01-25-2021

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Local SEO- How A Local Business Can Improve Its Rankings

Local SEO- How A Local Business Can Improve Its Rankings
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Local SEO- How A Local Business Can Improve Its Rankings
Local SEO is necessary for both online and offline businesses. 
Today there is a lot of competition, even for traditional brick and mortar firms, and people have become used to researching everything on Google. Whether you need an electrician, a plumber or an interior designer, the easiest thing you can do is to search for them on Google. 
Gone are the days when you would discover a new business by just walking on the street and seeing a big ad on a building. 
Now to be found it’s essential to have a well-functioning and regularly updated website that ranks for your targeted keywords. 
To prepare for this post, I reached out to 30 SEO experts and asked them the following question:
What are your best SEO tips that a local business could use to improve their rankings?
Keep reading to see what the experts had to say.
Gabriella Sannino – Level343
Never underestimate the power of building relationships within your community. Local citations are more likely to come around that way. You can also use your local Chamber of Commerce and the like for local backlinks.
Another activity that we’ve actually found to be very productive in terms of bringing local visitors is to use your Google My Business profile to share your content, ads, events, and specials.
If you develop content, such as articles or blogs, don’t be afraid to add information about your surrounding area. 
For example, if I were a landscaper in San Francisco, I might discuss how to plant for the different micro-climates. Not only does this increase your relevance for local search , but it also helps the locals see you as “one of them”.
 
Debra Murphy – Masterful Marketing
Optimize your website for local search results. Create unique pages for each town or city you service to showcase your work. 
Optimize images using locations in the file names. If you paint houses, take photos of your work and create the file names using the towns (e.g. residential-painting-boston.jpg). 
Also include the locations in the alt tags. Include your location in your title tags, meta descriptions, and URL structure where it makes sense.
Create and optimize a Google My Business account
You can improve your local ranking by using Google My Business and creating a robust profile. 
Whenever someone searches for a local business, Google displays results using the information it has in its database of local businesses. 
Provide accurate and up-to-date information. Publish posts to your profile including offers, events and updates. Respond to reviews .
Claim and manage local listings and citations 
Claiming and actively managing your free profiles on citation sites are a great way to get reputable backlinks to your website. And, since many of these citation sites have credibility with Google, your listing on these sites can often show in top search results. 
Just make sure your business information is consistent across all of them.
Create a fast, mobile-friendly website 
Since Google is indexing most websites using Mobile First Indexing, ensuring your website provides a quality user experience on a mobile device is critical. 
Optimize for voice search using a more conversational tone and understanding a user’s intent.
Obtain online reviews from your customers 
Implement a simple process for obtaining reviews on Google, Facebook, Yelp and other review sites. While some sites discourage you asking for reviews, you do need to remind people occasionally. 
Do not provide an incentive for reviews. Businesses with better reviews will outrank competitors with no or negative reviews.
 
Christina Nicholson – Media Maven
If you’re a local business trying to improve your SEO rankings, I would do two things. 
The first is to focus on consistently updating your Google My Business listing. You can do this by posting announcements, pictures, videos, testimonials, behind the scenes stories, etc. Keep in mind, these posts will only last seven days so posting at least once every seven days is vital. 
It sends a message to Google that you are active on their platform and they like to see that and will show your listing to more people. You can also check-in on Google My Business and see how your traffic has increased week to week since you start posting on a regular basis!
The second thing I would do is update the blog on your website with a new post once a week. In each post, make sure you are using keywords that relate to your local area. 
For example, if you are a local CPA, then title one of those blog posts “Why this CPA works in (insert city name)” and write about why you work in that city as a CPA. 
By mixing your profession with the place you live in, you will show up higher in a google search when people search for CPAs in the area. 
Think about what people are searching. Cross-reference that with SEO software that will not only verify your thoughts but tell you word for word what people are searching. Turn that information into a useful blog post. Wash, rinse, and repeat!
 
Hazel Jarrett – SEO+
Google My Business (GMB) offers local businesses a fantastic opportunity to appear in location-based search results. 
The first step for any local business still not on GMB is to get set up and verified (usually a case of having a postcard with a verification code sent to your postal address). 
Make sure you fill out your contact information correctly and be consistent with how it’s listed in other online directories. This is a signal to Google that your business is genuine.
People are often surprised by just how much you can feature on your Google My Business profile. 
You can post your opening hours; add relevant photos of your premises and day-to-day business; write engaging posts with a good mix between Products, Events, Offers and News (all post types on GMB); answer frequently asked questions to break down potential barriers to buying; and create location-based case studies. 
Don’t forget to ask your customers for Google reviews – you can even create a quick link that takes them straight to the review form. Reviews are a great way to stand out in search results.
 
Patrick Langridge – Screaming Frog
Whether you are a business targeting a single specific location, or you’re targeting multiple locations from many different pages, building truly exceptional locally-focused landing pages is critical in my view. 
This is a fairly typical best practice in SEO, but there are still lots of businesses that don’t do a good job of it or know where to start. 
These tips can help you create content for your location pages to really make them stand out –
An introduction outlining the store/products/service within that location.
Include a summary of ‘areas’ covered within a location. For example, if it’s a city, mention some of the local areas, towns, and suburbs within and around it that you operate in. If it’s a town, then perhaps mention any suburbs or local villages which are also covered which are too small to have their own page.
Case studies, reviews, or testimonials specific to that region or location. Depending on the business, the case study could include photos or videos.
Details on any employees, managers, or staff that specifically deal with that location.
If there is a physical presence then store address, travel directions and opening hours should all be included.
Potentially include an embedded map of the location from Google My Business.
Hyperlink to the relevant Google My Business location profile.
Include photos or videos which are locally relevant – stores, offices, products, staff, etc.
Contact details if specific to the location – phone number and email address.
Stats about the specific location that helps to tell a story relevant to the user – ‘we helped X many customers this month/year’, ‘our most popular product/service in this location is X’ etc.
Showcase any local community involvement, including sponsorships, events, etc.
Include a unique description of the services they provide in that specific location – local specials, deals, and offers.
Following this template will help you create rich and locally relevant location pages, which should have a positive impact on your ranking performance too.
 
If you are going after local rankings, these tips are going to come in handy.
Create a review funnel.
Do you think funnels are for sales only? Think again. 
A review funnel is where you set up a process where you ask for reviews at customer touchpoints in your business and then send people a link for a review.
“Did you enjoy your meal? Great, scan this QR code and give us a google review and I’ll give you a free cheesecake next time you come in”.
You get the idea.
Embed a Google map somewhere on your site.
This sounds basic but by doing this you are telling Google where you are.
Create content that is locally themed.
Write content about your area.
Basic SEO.
This is where most go wrong. The average small business site usually comes from a web designer with little or no thought to SEO.
So, go over the site, ask yourself ‘how are people going to find this?’ and then work backwards.
If you are a Plumber in Denver, and people search for ‘Plumbers in Denver, make sure that this keyword is in your page title, and in the hero section of your website.
You could consider this formula for your copy “we are……we do”.
So “We are plumbers in Denver. We are specialists in bath fitting, emergency plumbing and drain unblocking”.
Also, make sure your page title and meta description have your local keywords in them too
Citations
These are your bread and butter.
Make sure your name, address and phone number are listed in relevant directories.
There are loads of other methods to do SEO on a local level, but these are definitely going to help you.
 
Johnny Baskin – Nomadic Advertising
Local businesses that are looking to improve their rankings should make sure that their website and content online is very localized. 
You should be mentioning the city or area that you are located in multiple times throughout your site. 
I would also suggest making sure to check keyword search volumes in your specific region when first deciding which pages of your website you want to focus on and how to lay out your content properly. 
Often targeting keywords with your region/city in the keyword name will be easier and produce higher quality results than more generalized keywords.
Local businesses should make sure they are getting listed on any local directories, especially directories specific to their area, this will have the two-fold effect of providing them with a backlink and also another place for potential customers to find them online. 
If they don’t already have a Google My Business setup that would also be a priority to get done.
Bowen Khong – Dr Wealth
My best tip is to optimize the site for geo-relevant keywords, which can be done by either adding the country/locality to the target key terms or finding local terms that only make sense to the people in the location such as acronym, slang, and lingo. 
You may also add the term ‘near me’ to your pages since Google favors results that contain close proximity with the searchers. 
This way the site will limit its competition to the specific area instead of global, and hence would have an easier time ranking.
 
Bibi Lauri Raven – Bibibuzz
In my experience, local links from relevant sites work very well. 
For example, if I’m a water damage company in x city, I’d chase links from shoulder niches such as local mold mitigations, contractors, homeowner insurance and realtors. 
As these are businesses that share the same audience but do not compete with you, it’s easy to create a win-win situation. 
Offer something that will help them engage their potential customers, such as useful content or practical tools. 
An added bonus is a potential partnership for long-term benefit.
 
Clayton Johnson – The Hoth
Google is going all-in on Google My Business, so making sure your GMB is optimized to the fullest extent is big. You’ll want to make sure to fill out your profile completely, add images & photos, and even take advantage of Google Posts which will show up in the search results.
 Additionally on your website, building out location-specific service pages for each location and service is a great way to maximize your traffic. 
For example, if you have a roofing business around the Tampa area, you’ll want to make separate pages for roofing-tampa, roofing-st-pete, roofing-clearwater, etc. This will increase your chances of ranking for localized search results. 
Even if the volume isn’t large, the search intent is high so you’re likely to get more customers out of these specific, location-based search results!
 
Dmitriy Shelepin – Miromind
While local SEO involves using general SEO techniques, it comes with specifics that must be incorporated into the marketing strategy.
Optimizing and maintaining Google My Business account – efficient business listings are the key to making a company visible on the web. Some businesses only fill out the basics, forgetting to maintain a listing regularly. An optimized account can rank high on Google Maps, streamlining a company’s visibility.
Taking full advantage of customer reviews – since more than 60% of people rely on online reviews to choose a company, it’s imperative to use these reviews wherever possible from the website (bottom of landing pages) to blogs and location pages. Customer reviews often contain industry keywords, thus contributing to higher rankings in more than one way.
Creating local content – local content that contains local keywords is imperative to creating a successful local SEO campaign. From news stories to blog posts, the website should be a valuable source of information for the local audience.
Using local keywords – local keywords are important to attracting the local target audience as well as Google crawlers. We take full advantage of negative keywords as well in order to make sure we only reach a specific local target audience.
Designing location landing pages – these pages are a highly efficient SEO tool for companies with multiple locations. They contain valuable information for both online and offline visitors, bringing more clients to the website and boosting its rankings.
Paige Arnof-Fenn – Mavens & Moguls
Websites must be optimized for voice search  
Voice user interface allows users to interact with websites through voice commands so it adds usability and functionality to your site making it accessible to all users including those with limitations and disabilities.  
It is not just about complying with the ADA, responsible web design and corporate social responsibility goals but it is also good for the bottom line by reaching a broader audience.  
Inclusion is the right thing to do and it is good for business. 
One key trend to address and tackle to grow your audience today is that smart speakers and voice search are growing in importance so being able to optimize for voice search will be key to maximize the marketing and advertising opportunities on Siri, Alexa, Google Home, etc.  
Brands that perfect the “branded skill” with more customer-friendly, less invasive ads are going to win big.  
Are you prepared when customers ask for help like “Alexa what is the best Mexican restaurant/florist/ice cream shop in Boston?”  If not you are missing a big opportunity!  
There are always new shiny objects in marketing to distract you, social media and technology are 24/7 but SEO is here to stay whether it is via Google or voice. 
You get one chance to make a great first impression so if you want to improve the impression you are making and give your business a boost make sure your site is optimized.  
I think using SEO and SEM together in 2021 is ideal as main search engines are constantly changing their algorithms  for rankings so stop thinking of SEO and SEM as rival forces. 
When used together they are complementary services that help boost your marketing strategy and increase brand exposure.  
The key is to build brand awareness and trust in your brand or business which begins by getting your business name to appear in prospect’s searches. 
Seeing your brand name appear twice, both on organic and on paid results, creates more brand awareness and intensifies your businesses’ trustworthiness.  
Research shows that if there are two brands that have apparently the same products, people will be more likely to choose the one they are familiar with. 
When a brand is shown in organic results alone it only gets 60% of clicks, whereas a brand that appeared in both organic and paid search results, attracts 92% of total clicks.  
When paid listings are shown beside organic, the click-through rate of paid ads increases. This means that clicks increase for both organic and paid listings when they are both featured and do not detract from each other.
 
Matt Diggity – Diggity Marketing
Consider both industry and local relevance.  
Many times local businesses will produce a ton of content about the work that they do.  
“I’m a plumber, here’s all my services.  I unclog drains.  I re-install pipes. I…”  
But they forget to produce content around the city they service.  
You need to let Google know where you are, not just what you do.
 
 David Leonhardt – SEO Writer
As a general rule, a local search has to accomplish two things. It has to tell search algorithms the topic of the page, just as with any other search. It also has to tell the algorithms that the page applies specifically to searchers in a certain location (or locations).
To accomplish the second goal, it helps to send multiple signals. The most obvious is to mention the location on your page.
This is easy if the location is Chicago or London. There’s a huge market all in one city. 
That is harder when you are where I am. Not too many people are searching for my “ghostwriters mid-way between two clusters of a dozen farm houses in rural Ontario”. 
Any local business around here would have to mention at least 4 – 10 townships, and at least twice as many villages, as well as “Eastern Ontario”, to adequately capture the local search market. Indeed, the biggest market is probably in the various small cities 30-45 minutes drive from here.
When I had to search for someone to install my cell phone booster antenna, I had to search over and over and over, naming one town after another, trying to find somebody to hire. It gets frustrating. 
It would make it easier if the installer in Winchester was also optimized for Chesterville, Marionville, Williamsburg, Morewood, Russell, Embrun, North Dundas, South Dundas, etc.
I am fortunate that my business doesn’t rely primarily on local traffic, so driving distance is not so big a deal. Still, I want to benefit from that “home town advantage”. So I’ve placed a simple line at the bottom of each page: “Canadian writers and marketers in eastern Ontario (Ottawa, Cornwall, Brockville, Kemptville, Russell)”. 
That at least covers some of the bigger local population centers without creating a ridiculously long list of places. Still…I’m tempted to add a couple more towns to the list.
 
Isaac Hammelburger – Search Pros
My best tip is to network with other local business owners. 
One of my favorite new local techniques has been local network guest posts where we reach out to other local businesses and offer them guest posts.
This not only gets some juicy local links but you’re also getting a chance to help network for your lenient which can help them build some really important business opportunities.
 
 
Put a great review strategy into place. 
For local businesses, the “map pack” on Google is extremely important, and positive reviews not only can help to increase your local rankings, but they also help with conversions. 
We’ve all been there, if you are trying to decide which service to use or restaurant to go to, are you choosing the one with one hundred 5 star reviews or ten 3 star reviews?
David Sorauer – Evolocity
Claim your Google My Business/Maps listing. 
Many businesses haven’t claimed their Google My Business listing, which provides an excellent platform for customers to find their business by proximity and relevance. This is especially critical for mobile, as most searches (and navigation requests) are made using mobile devices. 
Also, fill out the GMB categories accurately and ask customers to leave reviews to demonstrate credibility (ideally with desired keywords in the review text). 
Add directory listings/citations from credible sources and Join local networking groups and try to acquire backlinks from other complementary local businesses.
 
Marcus Miller – Bowler Hat
Something we often see being forgotten is citation optimization. Businesses will get citations in all the right places but then fail to truly take advantage of them.
We want to see these citations really optimised. Images, text covering the locations you target and the services you provide. Links to your social profiles. Reviews. 
Each platform is different but don’t just dial them in, really make sure that each one is truly valuable and better than that of your competitors. 
Also, use your keywords and locations where it is natural to do so to help Google triangulate what you do and where you do it and add extra signals to help you dial in those local rankings.
 
David Pagotto – Sixgun
Focusing on local suburb based keywords and your Google My Business listing are two ways to increase your local ranking performance significantly. 
If you are a local business (targeting locals) ensure you are using suburb keywords in your keyword research and subsequently within the website content, including key SEO elements such as page titles and H1 tags.
 When it comes to optimizing your Google My Business listing the first step is to add as much content as possible to the listing itself. This includes adding images, the correct business category, and a detailed summary. 
From here ensuring the NAP (name, address, phone number) consistency is 100% accurate – meaning the details used for Google My Business are identical to what it used on the website and local business directories – is critical. 
Embedding Google My Business listing on the website itself is another useful tip to boost search performance.
Peter King – Authority Builders
I’ve personally had a lot of success with building out local pages targeting different areas. E.g let’s say you operate your tree surgeon business in a small city, for example, let’s pick my home county Kent in the UK. Within this area there are lots of smaller towns so from there I’ll do the following:
Work out all the areas by population and pick a % to use
Use a keyword tool like Ahrefs to pick keywords (I’ll include even low volume as these are usually lower comp and long-tail ranks easier of course!)
I’ll then build out my site. (You can find plugins to do mass page building.) Make sure you structure it properly e.g you can do domain/city-name/town-name. This means you can also try and rank for the city name and the small towns without cannibalizing your site. 
Also, it’s good to note here that you should leave your home page to rank for the brand name and not try and rank for the bigger keywords.
Once this is done time for off-page – of course, you’ve got to do citations, get links from local directories, etc. Many packages on fiver you can use to get this done cheap.
Then try and get links from local sites to make sure the domains match the TLD e.g if you’re based in the UK get .co.uk backlinks.
You’ll find the lower comp area pages will start ranking naturally after some time, then it’s just a case of refining the on-page content with tools like Surfer and building out backlinks!
 
Mandy McEwen – Mod Girl Marketing
Every local business needs to take Google My Business seriously. Ensure you first have a Google My Business account, claim it, fill it out properly, and start utilizing it. 
How? By obtaining reviews from your customers on Google as well as posting to your GMB account. Then on your posts, you can link back to specific pages on your website. 
Positive reviews can have a big impact on improving Google rankings. Consistency is key. 
Ensure you have a review generation process for your business so that you are obtaining positive reviews consistently. 
Also, make sure you respond to each and every review. This tells Google you are active and it will help boost your overall exposure.
 
List on Google My Business & Post Daily
To rank on Google locally, you need to use Google products like Google My Business.
Google My Business is to verify to Google that you have a genuine business. Most of the local businesses are ranked well because they have a Google My Business.
The second is to post daily on Google My Business with images, text, and links to your products or services, it helps to drive traffic and inquiries when you are new in the business.
These two methods have helped my clients generate healthy inquiries for your business for the past few months.
 
Karina Tama – Senior Care Clicks
Local SEO is a straight forward practice. You have to follow the steps and be consistent. 
First, create a GMB and make sure you optimize it properly. This includes adding a 700 words description with local keywords, fill out all the blanks, and provide the most information as possible. 
Try to post content in GMB to increase local visibility. You also need a local page on your website with local keywords that match your GMB and a good On-Page SEO. Furthermore, reviews are key for local business rankings. 
I will recommend deploying a review collection campaign using a reputation management tool. 
Therefore, it is important to collect good reviews for GMB constantly. Moreover, citations and local listings will also provide a boost. I highly recommend creating content highlighting local news, stories, or events that your business is related to. 
Last but not least, to be a player in local SEO is important to have a mobile optimizes website. 
As an extra tip, you should implement schema markup to give it a nice kick to the local SEO. schema markup will help your website to be optimized for voice search.
 
Chris Labbate – SEO Bank
Let’s keep Google rankings aside for the moment. What would you say helps a local business get more customers? 
I would say Branding & Marketing.
The digital world is very much a representation of the real world. You want Google to see REAL users interact with your business…
AKA Engagement.
Engagement is going to come down to how well your Brand is recognized and how well you structure your marketing campaigns.
Do you have a strong Call-to-Action, attached to a compelling service offering or product?
What if McDonald’s did a promotion, what would their digital campaign look like? 
GMB Posts
Quizzes & Surveys
Videos that envoke Emotion
This is what Google is ACTUALLY looking for when it comes to online rankings and visibility. Branded assests that get ATTENTION.
Are there are tricks, tactics, and rankings factors that help businesses rank online? SURE! But I wanted to make the above point early as I see a lot of business and even SEOs miss the point of doing business online. Always think about what would make someone “want to click” on this campaign?
As far as Google my Business map pack rankings, there are three ranking categories to focus on improving: 
Proximity: Google will always show businesses that are closest to the GEO location of the searcher. Having town pages on your website is one way to increase your service area and the keywords you rank for in different cities. 
Relevance: Google will only show relevant businesses to search keyword being queried. The GMB Title is still the #1 factor for relevance.
As an example, a business with the GMB title “Bill’s Plumbing” has a better chance of ranking in the local map pack for someone searching “plumbing service” than, a GMB with the title “We Fix It All Co.
Prominence: This boils down to the authority the website connected to the GMB has. Other ranking factors could include the ratings & reviews of the GMB, backlink profile of the website, and CTR of traffic going to the GMB or website.
At the end of the day, it’s a popularity contest, when you have users searching for your business and keywords from effective digital marketing … and visiting your website, Google sees that engagement and rankings will be no problem.
 
Minuca Elena  
If you have a local company that you want to rank on Google you should write detailed content about your niche and about your city.
For example, if you have a real estate company in Bucharest (that’s where I live) you could write an article about how to buy a home in Bucharest.
Although, theoretically, the same tips should apply everywhere, in reality, the construction regulation are different here than in other countries, also, we have more earthquakes than in other places so the criteria that someone needs to follow to choose a home in Bucarest are different from the criteria that you would use to buy a home in the Bahamas. 
Also, following this example, after you write guides about how to sell/buy/rent a home in Bucharest, you can also write posts about other activities that you can do here. 
For example, places you can visit in Bucharest, how to have fun in Bucharest, or a short history of the architectural styles in Bucharest. 
Before a new client takes the phone to call you, he or she will check more than one page of your website to check if you are experienced and respected in your profession. 
Even if your company is just one year old or less, if your website looks professional and shows that you have a lot of knowledge about your field of expertise then you will get new clients.
 
Dimitar Karamarinov – Briefer Copy
When you optimize for service areas, the key is consistency in signals for proximity, relevance, trust, and brand prominence. 
The next best thing is adding consistent, controlled traffic to your performance mix. 
If you can set up a small, yet the consistent flow of direct clicks and browse-throughs of your GMB, website, as low as 1% can make a difference in the long term. 
The least, Google officials mention that having users searching your brand name makes a difference.
 
My top tip that a local business can easily implement themselves to improve their organic traffic is to acquire local backlinks.
Local backlinks are great at increasing the local relevance of an “entity”.
What Is An “Entity”? In layman’s terms entities are people, places or things. Google’s movement towards semantic search is Google’s Knowledge Graph, which is an entity graph of entities and the relationships between them.
Acquire local backlinks by sponsoring local sports teams, 5K runs, and community events. 
Another method is to ask local groups or organisations that you volunteer at for a backlink to your website.
Not only will this help you network within your community, but you’ll also get relevant backlinks on localized sites – thereby increasing the relevance of your entity (your business) to other local, known entities (the local 5k fun run, for example).
 
Sameer Somal – Blue Ocean Global Tech
With so many businesses undergoing expected transition during the pandemic, online presence is no less than a necessity for local businesses. 
Voice Search is now integrated with local search engine results. Taking a proactive approach to optimize for local search is a key first step.
There are two primary ways local searches work: the location is mentioned in the search (e.g. jewelry store in New Jersey) or Google uses location services to find the user’s location (e.g. jewelry store near me). 
For Google results to show your business in a user’s search, it is very important to claim your Google My Business listing, optimize the registry for search and regularly update the profile to show the most precise and informative data. 
Additionally optimize your website by:
Incorporating NAP (Business Name, Address and Phone Number) on not only your homepage and contact page, but also with every page of your website.
Consider including a location within your domain or subdomain. For example: girlpowertalkchandigarh.in
Include the maximum information about your local office or coverage area, such as street name, schools or parks and landmarks in vicinity.
 
Floyd Buenavente – SEO Philippines
Doing SEO on local businesses can be quite tricky, because your SEO approach should align with the kind of industry they are in.
As such, there is no one clear standard in doing SEO when it comes to local businesses except perhaps on creating local citations, nonetheless you can be sure to improve your rankings if you make your website as mobile friendly as possible.
The future of search literally depends on mobile technology that Google decided to make it a point to prioritize responsive websites.
In conclusion, If you want to be ahead, having an easy to use mobile website is the way to go.
 
To rank well locally, you need your main site to do well organically. 
Building content, attracting links, and having a solid technical foundation are all critical. 
Additionally, to rank well locally your GMB should be kept up to date. 
Ideally, the primary category you are targeting is contained in your GMB business name, and you are actively accumulating reviews via GMB.
 
Lauren Hamilton – Digital Narrative
This might sound radical, but I would encourage any local business to consider the name of their business, and whether it describes what they do and their location easily enough.  
If you have an obscure business name (let’s say ‘Snazzy Pipes’ for a plumber), it is harder to optimise your site for a descriptive keyword (like ‘south Sydney plumbing’) than if you feature those keywords in your name or tagline.  
If you consider incorporating your keyword description into your name (for e.g. Snazzy South Sydney Plumbing) then your URL, your copy, your titles, your metadata, EVERYTHING will contain that core, strong local keyword.  
I have had incredible success (page one within 2 weeks) for a client who was bold enough to do this!
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Thank you so much to everyone that has contributed to this expert roundup! Please share this post on social media with your friends and followers.
 
 
 


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