Council Post: How To Market SEO Services To Clients
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Serial entrepreneur, best-selling author, and founder / CEO of SEO and top 5 digital marketing agency LSEO.
SEO agencies put in hours upon hours of work to help their clients bring in more business. As someone with experience in this field, I know the importance of putting your business out there to bring in new clients. Some businesses might assume that because of this, marketing their services comes easy for SEO agencies.
However, many agencies still struggle with marketing SEO work to clients. With the right kind of guidance, SEO agencies can learn what it takes to make their services more appealing to potential clients.
Read below to be sure you’re doing everything you can to market your SEO services to clients.
When you’re marketing your services to clients, you want your SEO agency to stand out from the rest, to be memorable. There are more than enough SEO agencies to choose from, so you have to work extra hard to get yours noticed and show clients what only you can bring to them. Branding is extremely important for every company trying to sell a product or service. If you want to bring in more SEO clients, you might have to start working on this.
If you don’t have a strong sense of your brand and what you offer, neither will prospective clients. It shouldn’t be difficult for a potential client to figure out who your agency is and what exactly you can offer them. An important part of figuring out who you are is knowing what audience you want to target and how you can do that.
It almost goes without saying that if you don’t have great SEO for your own website as an SEO agency, potential clients aren’t going to trust you with theirs. However, sometimes our own SEO isn’t always our top priority while we’re busy helping others.
While we always want to give our clients the best care possible, we can’t forget about ourselves. Of course, doing this can also improve your rankings in areas where you’re lacking, and as you already know, higher rankings will only help you. Spending more time on your own SEO will help you bring in clients moving forward, so you’ll be able to assist more of the very people you want to help.
Get Testimonials From Other Clients
You can do everything in your power to tell potential clients how much you can provide for them and help them, but your word alone means only so much. Something that can be far more effective than telling clients what you offer is to hear it from other clients themselves. Potential clients can see from your existing clients how exactly your agency has helped them, which can be more impactful than it coming from you. If you end up with a lot of client testimonials, you might even consider creating a whole page just for them.
Asking for testimonials from your existing clients might seem tricky, but it doesn’t have to be. You likely already know which clients would be the ideal people to ask. If you have clients with whom you have great relationships and have been working for a while now, they could be the perfect people to approach. Testimonials aren’t the only way to utilize social proof, but they’re one way of doing it, and you absolutely need to do something.
You want your potential clients to see your industry knowledge all the time, from start to finish. Thought leadership is important in any industry, and it’s something that many in the digital marketing field are heavily invested in and value. By becoming a thought leader in the areas you excel at, you can show clients what you have to offer.
Whenever you’re looking to hire people, you want to be sure you’re getting someone who knows what they’re talking about and is above the competition. You can show that you’re a thought leader by posting informative content such as blog posts and podcasts and sharing them wherever clients might see. This is something that you should be working on constantly.
Thought leadership should be an ongoing effort to show prospective clients and everyone else that you’re a knowledge expert in the digital marketing industry.
Lead nurturing is necessary for anyone trying to market their services and bring in new clients. This is how you get people who are just seeing your agency for the first time to become loyal, happy clients of yours. It’s not enough just to get noticed — you have to continue to put in the work if you want more clients.
It’s important to understand that not all your leads will be in the same place at the same time. To appeal to each of your leads when you have them, you need to define who they are and what stage they’re in. Then, segment them appropriately.
Create content that will appeal to leads at every stage so that you can provide all the information about your SEO services that they’ll be seeking. You shouldn’t just leave information like this out for them to find, either.
Actively make sure that leads find what they need to become clients by following up with them and reaching out to support them. An easy way of guaranteeing this is to utilize email automation software for your leads.
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