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If you’ve heard of BrickSeek, you likely know it’s a powerful tool for consumers, allowing them to track down inventory and find the best deals at big retailers.
However, once you scratch beneath the surface, you’ll find out there’s a lot more to BrickSeek. Far from just a customer-facing app, it has a lot to offer e-commerce companies.
In this guide, I’m going to explain how e-tailers can start using BrickSeek right now to boost their sales and revenue.
I’ve written before about BrickSeek’s feature set and how consumers can use it to find hidden inventory sales, so for a more in-depth explanation of the app, check out my previous article.
However, to give a brief overview, BrickSeek started out in 2014 as a web application enabling LEGO collectors to track down popular sets online and in-store.
Then it branched out, leveraging the same technology to help users find inventory levels, sales, and clearance deals at some of the nation’s largest retailers, including:
The same things that make BrickSeek such a useful tool for consumers also make it a potentially invaluable resource for online retailers. Think about it. Wouldn’t you love to know:
You can find all that information and much more on BrickSeek. In other words, it can be a vital source of competitive information if you know how to use it intelligently. It’s almost like having your own network of spies inside your rivals’ warehouses. Who wouldn’t want that?
If you’re an e-commerce store owner, here are a few ways you can use BrickSeek in your business:
Do you sell the same products as your rivals? Then it’s vital you get your pricing right. After all, 91 percent of consumers say product price impacts their online purchase decisions, ahead of factors like free shipping (78 percent), brand preference (65 percent), and recommendations from friends and family (60 percent).
Set your prices too low and you won’t earn enough margin, which eats into your profits. Set them too high and you won’t drive enough sales. Get them just right and you’re well-placed to increase sales and revenue.
That’s where BrickSeek comes in.
First, search for a product’s stock-keeping unit (SKU) or universal product code (UPC). You can either find this through the website of the retailer in question or by using BrickSeek’s built-in SKU finder:
Then run a search on the SKU, using a zip code that aligns with an area you cover, to be presented with all the pricing information for your chosen product. Now you know how much you can afford to charge.
Just because you sell products to consumers doesn’t mean you’re solely a B2C business. After all, your products need to come from somewhere. If you do some of your own manufacturing, you’ll need to source your own materials, too.
In those instances, you can simply access BrickSeek as if you’re a consumer, using the app to track down wholesale-standard prices on the products and materials you require.
Looking for the best prices on products to sell is a time-consuming endeavor. BrickSeek helps you do it faster as you can quickly check the inventory from many different retailers.
Just enter the SKU or UPC using the same steps I described earlier, enter a relevant zip code, then hit “Check Inventory” to immediately see stock and pricing information from a given retailer on a specific product:
Running a successful e-commerce business hinges mainly on knowing the right products to sell. This is something else BrickSeek can help you with. By checking the inventory of the retailers the platform supports, you can pick trends in products that move fast. That’s an indicator of which products you should consider selling.
The secret to success and longevity in the e-commerce industry is understanding market trends. That’s where BrickSeek’s top product searches feature comes in. By observing the products your customers frequently search for, you can anticipate trends in your niche. Monitoring market trends will help you make data-based decisions to help you stay ahead of the curve and your competitors.
In less than a decade, BrickSeek has gone from being a simple, niche tool for finding obscure LEGO sets to a potentially mass-market app offering huge value to consumers and retailers alike. That’s some transformation!
Use BrickSeek intelligently, and you can gain unique insights on your biggest rivals, which in turn can help you:
Best of all, BrickSeek is still comparatively underutilized among e-commerce companies. By learning how to make it work for your brand, you can position yourself to beat your competition.
What do you think are the biggest reasons for retailers to start using BrickSee