It is a well-established fact that graphics have a higher recall value as compared to any other medium, and a person watching a video is more likely to retain its contents as compared to someone reading the same content in the text. In recent years the preference has shifted from image to video. This has led brands to make the most of the video and use it as a marketing tool to promote the products and services that they have to offer.
Considering that a good fraction of the overall population now has access to smartphones with an internet connection, the popularity of video marketing has seen rapid growth in recent years. With marketing professionals across the world, recognizing the potential of video, there has been a constant pursuit to improve video marketing. It is such endeavors that have led to the adoption of AI in video marketing.
The central idea of AI is collecting data, processing that, and using the results to make better-informed decisions. The use of AI and data analytics can help brands understand their customer’s interests, which will help them in strategizing their future videos.
A superior customer-centric result can be envisioned with AI, and that will give brands an upper hand in striking a chord with their existing and potential customers. Here are some contributions of AI that can enable it to find a place in your brand’s marketing strategies.
When a regular customer visits your shop, they like it when you remember their tastes and show them something that they will like. With a combination of artificial intelligence and video marketing, you will be able to show content to your viewers based on their past taste. A good example in this regard is that of YouTube. This platform has multiple ways of motivating users to click on content that is similar to the ones they have engaged with.
Another case where AI can help you hold back customers who are about to leave is by arranging for alternate products. Suppose a customer visits your site looking for navy blue trousers and they are not currently available. With AI, the website can inform them of the same while showing trousers in other shades of blue.
Considering that the alternate solution is very similar to what was initially requested, this increases the chances of the customer making a purchase. Moreover, the system can also be programmed to send a notification to the user when the trouser that he wanted becomes available.
For smaller firms having a 24 X 7 customer support team is not a viable option. With an AI-powered chatbot, a human-like conversation can be replicated at the convenience of the customer. For most businesses, the common questions asked by any customer include details of payment, return, and refund policies.
A chatbot can be fed with all such information so that they are able to convey the same to potential buyers.