8 Promo Trends You Can Expect To See In 2021

Last updated: 01-31-2021

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8 Promo Trends You Can Expect To See In 2021

8 Promo Trends You Can Expect To See In 2021
8 Promo Trends You Can Expect To See In 2021
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Felicia Kudronowicz
Digital Marketing Specialist
It’s safe to say that most people have been looking forward to 2021 for quite a while. The prospect of a fresh start is wonderful, exciting and full of promise. The promotional product industry is no different. We’re also busy preparing and predicting what the year will bring. Here are eight promo trends you can expect to see in 2021.
Kitting
We saw this trend building up at the end of 2020 and it’s predicted to be even more popular this year. According to Promo Marketing Magazine , 2020 saw a tenfold increase in kitting to create amazing experience gifts. The best part about kitted gifts is that they can include anything! It could be a whole package of food, promo products that fit a certain theme, PPE kits or anything else a customer can imagine. These products provide a quick and easy way to give employees and clients gifts that make an impact, and distributors can help every step of the way from choosing products, customizing packaging, fulfilling the orders and sending the whole kit right to recipients' doors. It’s an amazing and simple way to create unforgettable gifts for any occasion.
Eco-Friendly 
Sustainability has been a hot topic over the past few years and companies are continuing to find new ways to produce products in a more eco-conscious way. The products themselves are being made using recycled materials, and some manufacturers are also more conscious of using less packaging. It’s also predicted that reusable products will still be top sellers. These are products such as water bottles, travel mugs, tote bags, straws and of course, cloth face coverings.
 
Name Brand
Name brands are being offered more and more in the promo world, because those who receive the products are excited to use them and show them off, which helps boost awareness of your brand in the process. Some of these popular name brands are Nike, Carhartt, Yeti, Adidas, Under Armour, The North Face, Igloo and CamelBak.
Products For Events
Most people are predicting that it will take a while to get back to in-person events, but instead of getting discouraged, many event planners are taking this as an opportunity to get more creative. According to Promo Marketing Magazine , “sending promotional products to virtual attendees is probably the most sensible solution to marketing the event and making it so attendees don’t feel like they missed out on the face-to-face interactions.”
If events do start coming back in the second half of 2021, promo will also come in handy for things like branded face masks, hand sanitizer bottles, health and safety signage, giveaways and more. No matter what events look like in 2021, the promo industry is ready for it.
 
Giving Back
Across the promotional product industry people are finding ways to give back to communities in need, and every year that becomes more apparent. Last year many promo companies went the extra mile by donating face masks and other PPE supplies to community members, first responders and health care workers . The promotional products industry provides many opportunities to implement give back campaigns that allow businesses to buy branded products and feel good about the impact they’re having on social and environmental change.
American Made
Products that are made and sourced in the USA garner respect from many consumers. They also feel as though they have supported the American economy and are helping stateside businesses thrive. American-made products also have a reputation for being higher quality, having quicker turnaround times and having less variables when it comes to shipping.
 
Athleisure/Work-From-Home Apparel 
Work-from-home employees rejoice! Athleisure apparel is here to stay. “We’re living in a time where athleisure was already a blossoming category, and with so many people working from and exercising at home, it’s never been more important to mix fashion and function,” according to Promo Marketing . There’s no sign of this trend slowing down with a resurgence of sherpa sweaters, fleece hoodies and other cozy fabrics.
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If the Pantone Color of the Year is any indication, there’s going to be a careful balance between bright and muted colors in 2021. Earthy neutral colors signify comfort, while pops of colors will serve as a way to brighten the mood . This combination of colors will likely be seen throughout the year in various forms, like home decor, apparel and, of course, promo.
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These are just a few of the promo product trends predicted for 2021. It will be interesting to see what the top products of the year end up being after the more traditional popular products were ousted last year . If you need help communicating the latest trends to your customers, contact AIA today !
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