The Case for Promos in the Education Market -
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As schools navigated the many challenges of continuing education during the pandemic, the purchasing of promo items took a backseat, especially with gatherings of any sort shifting to entirely online. Now students are finally back in the classroom, in-person events and activities are returning, and buying is on the upswing. In fact, education market promo sales were 18% higher in 2021 compared to 2020. (1)
When it comes to promo items, the education market offers many opportunities, from graduation, to teacher appreciation, and beyond. But you don’t have to take our word for it. Check out these case studies that show exactly how great education promos can be.
A community college decided to hold a raffle to entice graduating students to attend the upcoming in-person commencement ceremony. The students would fill out their names on cards and enter them into the drawing upon arriving at the graduation venue, with winners selected at the end of the ceremony. The college decided to give away the 32495 SCX Design® Walnut Wood Wireless Earbuds and Charging Case to several lucky students. Because of the earbuds’ high-quality stereo sound, as well as the walnut wood charging case with illuminated logo, the raffle generated a lot of buzz among the graduating students, who couldn’t wait to get their hands on such a cool item. As a result, the college’s commencement ceremony experienced its highest attendance numbers in several years.
AP5040C Two-Tone on the Move Backpack and 56027 Souvenir® Jalan Highlighter Stylus Pen Combo
With a new school year fast approaching, a bank decided to give away several items to local college students who opened a new checking account with them. One of these gifts was the AP5040C Two-Tone on the Move Backpack. Students loved the classy look of the backpack, as well as its multiple pockets and adjustable padded shoulder straps. They were also excited about the item that was included along with the backpack – the 56027 Souvenir Jalan Highlighter Stylus Pen Combo, which can be used in several different ways. This promotion led to dozens of new checking accounts being opened, with the backpack and pen combo proving to the most popular giveaway.
In recognition of Teacher Appreciation Week, administrators at a local high school decided to show their gratitude by presenting their educators with a thoughtful gift that would also help in their day-to-day job activities. They ultimately chose the 8153 Academic Monthly Planner. Upon receiving their gift, many teachers remarked how thankful they were that the 14-month planner would take away some of the stress involved with planning for the next academic year. They also liked the large daily memo blocks that allowed plenty of room for writing, as well as the impressive-looking metallic imprint on the cover.
A college wanted to give away an item during first-year orientation that would be useful to students and help them show off their school spirit, too. They chose the 46323 Koozie® Slim Triple Vacuum Tumbler – 15 oz. Students loved this multifunctional item because they could use it to enjoy a beverage in multiple ways and because it came with a spill-resistant plastic lid, which is very important when traveling between buildings around campus. Plus, the imprint of the college’s logo really stood out, which enhanced the new students’ sense of school pride even more.
Each year, an elementary school holds a fun walk/run as a fundraiser. In prior years, they awarded prizes to students based on how much money they collected. However, the school wanted to change the competitive nature of the event, so they opted instead to give each student participating the #15039 Drawstring Backpack on the day of the walk/run. The PTA solicited donations from local businesses, so each backpack included a bottle of water, a pair of sunglasses, and a granola bar that students could enjoy during or after the event. The backpacks were a big hit and added to the celebratory tone of the day.
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