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GA4 isn’t all it's cracked up to be. What would it look like to switch?

GA4 isn’t all it's cracked up to be. What would it look like to switch?

Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions presented below. Google Analytics is the...

7 Ad Copy Tests To Boost PPC Performance [With Examples]

7 Ad Copy Tests To Boost PPC Performance [With Examples]

It’s safe to say that online advertising is a must for any business. We’re living in a digital age and, if you’re going to stand any chance of selling your products or...

Getting Ready For GA4: Saving Your Historical Data

Getting Ready For GA4: Saving Your Historical Data

Marketing Analytics Getting Ready For GA4: Saving Your Historical Data Migrating your data to GA4 is not currently possible. Here's what you can do instead to prepare before the...

How-to guide: Create a sustainable, high-performing SEO and content strategy

How-to guide: Create a sustainable, high-performing SEO and content strategy

Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions presented below. Consumers are an...

An SEO guide to audience research and content analysis

An SEO guide to audience research and content analysis

How your customers find you can vary significantly. It may be based on their interests, needs or pain points. Some people may already know exactly what they need and search for...

Google: What to do About Spammy Links from

Google: What to do About Spammy Links from

Google’s John Mueller answered a question about what to do about spammy links. The links and a subsequent “penalty” coincided with the date of one of Google’s 2021 spam...

8 White Hat SEO Techniques To Double Your Search Traffic

8 White Hat SEO Techniques To Double Your Search Traffic

Stuck in a cycle of optimizations that don’t move the needle? This post reveals white hat techniques that can potentially double, triple, or even 10x your traffic from organic...

Should You Abandon AMP? 4 Considerations To Help You Decide

Should You Abandon AMP? 4 Considerations To Help You Decide

SEO Should You Abandon AMP? 4 Considerations To Help You Decide With AMP seemingly on the way out, we outline the pros and cons to help you consider whether an alternative is...

Hreflang Tags: The SEO Attribute for Content in Multiple Languages

Hreflang Tags: The SEO Attribute for Content in Multiple Languages

Have you ever visited a webpage that was in a different language, and your browser asked you if you wanted to change it to your first language? This is possible due to language...