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What is Competitive Benchmarking and How to Do it?

What is Competitive Benchmarking and How to Do it?

Company improvement is key to remaining at the top of your industry or to growing within your industry.  These improvements are not only beneficial to how your company grows,...

Interaction To Next Paint (INP): Everything You Need To Know

Interaction To Next Paint (INP): Everything You Need To Know

The SEO field has no shortage of acronyms. From SEO, to FID, to FCP (First Contentful Paint), to INP – these are some of the more common acronyms you will run into when it...

How content consolidation can improve your SEO performance

How content consolidation can improve your SEO performance

Google’s quality threshold – and how it relates to indexing – has become a more well-known and widely talked about topic over the past year. Several elements contribute to the...

Why You Should Target Zero Search Volume Keyword

Why You Should Target Zero Search Volume Keyword

Many online businesses ignore keywords with zero search volume because they think no one is searching for that term. While it may be true that there is minimal search volume,...

How do videos help your SEO strategy? - Search Engine Watch

How do videos help your SEO strategy? - Search Engine Watch

Everyone is talking about creating and marketing videos these days. The marketing benefits are clear: Videos spread well, generate engagements on social media and are able to...

5 Reasons Why You Need a Mobile Friendly Website

5 Reasons Why You Need a Mobile Friendly Website

5 Reasons Why You Need a Mobile Friendly Website 5 Reasons Why You Need a Mobile Friendly Website Having access to the best-designed website will give your company a shot at...

IndexNow attributed for 7% of all new URLs clicked on in Bing in the past month

IndexNow attributed for 7% of all new URLs clicked on in Bing in the past month

7-percent of all the new URLs clicked on URLs in Bing Search in the past month were sourced from the IndexNow protocol, Fabrice Canel from Microsoft told Search Engine Land. In...

Social Media Listening to Inform Your Content Strategy

Social Media Listening to Inform Your Content Strategy

Over 4 billion people will use social media by 2025. You’re losing money if you don’t listen to—and act on—what they’re saying. So now, we’ll explain why social listening is...

How to Track the ROI of Your Online Advertising Campaigns

How to Track the ROI of Your Online Advertising Campaigns

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. You just started a new AdWords campaign. You’re trying to drive...

How to Use SEO Insights to Inform Your Broader Marketing Strategy - Deepcrawl

How to Use SEO Insights to Inform Your Broader Marketing Strategy - Deepcrawl

In recent years, SEO has gained a lot of traction as a necessary part of any well-functioning marketing strategy. According toGartner, SEO expenditure last year accounted for...

How to Implement an International SEO Strategy (Step-by-Step Guide)

How to Implement an International SEO Strategy (Step-by-Step Guide)

But creating an international SEO strategy can be daunting—even for professional SEOs. In this guide, I’ll break down the process and walk you through it step by step. Many of...

A Complete Guide To Site Taxonomy for SEO

A Complete Guide To Site Taxonomy for SEO

For those who have been in SEO for some time, you may have heard of site taxonomy as it refers to the website. When you refer to a website’s structure and how easy it is for...