B2B Reads: Creating a collaborative community, using neuroscience to prevent burnout, how not to hate small talk and more - Heinz Marketing

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In addition to our SundayApp of the Weekfeature, we also summarize some of ourfavorite B2B sales & marketing postsfrom around the webeach week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Dolly Daskalshares 12 Powerful Ways Leaders Can Help Their Team Be More Successful Great leaders know they have the power to influence their team’s success. They understand that truly great leadership is about building people up, trusting and empowering them to give their best for a shared goal. Check out 12 of the most powerful ways leaders can create dynamic teams.

Creating Collaborative Community: A Moment to Reimagine the Culture of Work betterwork’s Kristen Robinson, Board Director, Former Chief People Officer, Advisor says “With collaboration and community at our core, we embrace a more organic, fluid, natural, and resilient approach with people at the center.” Read this excellent article for more ideas and strategies .

Say More About That: …And Other Ways to Speak Up, Push Back, and Advocate for Yourself and Others Amber Cabral is an inclusion and equity strategist who works with Fortune-ranked organizations shares 5 key insights from her new book … a few of the many scripts, tactics, and ideas that can navigate situations where your voice matters. With collaboration and community at our core, we embrace a more organic, fluid, natural, and resilient approach with people at the center.

Jonathan Barouch shares 3 Lessons in Creating an ‘Antifragile’ Business Strategy  Here’s how to thrive, not just survive, in a future recession. The key questioni excecutives mut now be asking–how do they create a business that thrives under stress?

3 ways to create loyal employees – SmartBrief by Three & Jackie Carpenter Learn easy ways to show employees you genuinely care about them. As more leaders experience the results of quiet quitting, now is the time to show up for your people!

The Rise Of Post-Pandemic Exhaustion by Rengin Firat, Amelia Haynes, Ashita Goswami and Jean-Marc Laouchez How neuroscience can help organizations prevent “The Great Burnout”.  Leaders must reject the notion that a burned-out employee population is an acceptable norm. By building social and emotional skills that increase connectedness, self-efficacy and emotion-regulation capacities, we can optimize performance and wellbeing, enabling people and organizations alike to address the root causes of burnout directly.

If You Hate Small Talk Read This – Dan Rockwell (Leadership Freak) You harm yourself, limit opportunities, and frustrate your career when you avoid polite conversations. A great, short article with practical tips and an excellence bonus tip at the end for a great “exit strategy”.

How Customers are Coping in Difficult Times, and How Your Brand Should Respond bySimon Fraser Undertaking the process he shares, will enable you to fully understand how your customers are coping with current challenges and what you can do now to build trust that garner long-lasting relationships.

Author Talks: Turn your work enemies into allies Whether you’re being interrupted in meetings or challenged at every turn, Amy Gallo shares tactics for getting value out of difficult work relationships.

Successful Leaders Are Great Coaches by Bill George and  Zach Clayton More and more executives are realizing that the successful leader must be a good coach. But what do good coaches do? The authors cover five areas: Care for your teammates, Organize them into their “sweet spot,” Align them around the organization’s purpose and values, Challenge them to reach their full potential, and Help them reach their goals.

Do Your Sellers Know How To Converse With Your Customers? by David Brock A failure to recognize (or perhaps care about) the importance of building these skills with their people. But it’s also an individual issue, it’s not tough to learn these skills, you just have to care and pay attention. And our customers are willing to help us understand—because our ability to talk about their business serves their interests. All we have to do is ask the right questions, listen and probe.

The State of Blogging in 2022: Post Length and Writing Trends by Ayaz Nanji The report was based on data from a survey conducted in August and September, 2022, among 1,016 bloggers.  You might be surprised to learn what’s “new” and what’s “the same ol’ same ol”.

How emotional intelligence supports employee fulfillment by Greg Sloan When emotionally intelligent leaders help their workers find their purpose, they’ll then feel fulfilled, and customer satisfaction will naturally follow. This will in turn increase employee retention and create a strong work culture.

High-Growth B2B Businesses Invest In Brand When Facing Economic Uncertainty by Karen Tran Why Invest In Brand Purpose? Start by evaluating your brand’s purpose: the reason your company exists and the greater good it aspires to do in the world. Next, examine the real steps that it’s taking to accomplish those things.

7 Ways Business Leaders Should Keep Learning and Teaching By By Kevin R. Kehoe Leadership success tips during this back to school season. And if you practice some of these skills, who knows, maybe one day you become someone’s favorite teacher.

B2B Marketers Go for a Win with Customer Retention by Ardath Albee When B2B marketers think “buyer,” they’re most often thinking about net-new buyers. But the biggest opportunity in an uncertain market is to focus on convincing customers to stay and customer expansion opportunities. Buyer-driven experiences (BDX) provide a framework that extends across the customer continuum from net-new to renew and expansion deals.