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Industry Leaders Talk Challenges, Trends in Promotions East Panel

Industry Leaders Talk Challenges, Trends in Promotions East Panel

ASI President & CEO Tim Andrews moderated the discussion, which featured executives speaking about ongoing challenges and what the new year will hold for the industry. Heading...

‘A Necessary Evil’: Promo Products Firms Are Paying Much More for Cybersecurity Insurance

‘A Necessary Evil’: Promo Products Firms Are Paying Much More for Cybersecurity Insurance

Costs and requirements for coverage are increasing, but certain industry companies deem the protection essential and are investing. Still, others are eschewing coverage, saying...

Plastic is Bad for You. Plastic is Good for You. / PromoJournal - The Brand Protector

Plastic is Bad for You. Plastic is Good for You. / PromoJournal - The Brand Protector

In the last month or so, I’ve had enough industry conversations to begin to be convinced that promotional products have made strides to genuinely limit single-use plastic....

Do You Need a Chief Sustainability Officer? — commonsku Blog

Do You Need a Chief Sustainability Officer? — commonsku Blog

Resources for the Promotional Products Industry Do You Need a Chief Sustainability Officer? Amid rising demand for sustainability and increased environmental regulation, CSOs...

How to Change the Promo Industry’s ‘Brandfill’ Reputation

How to Change the Promo Industry’s ‘Brandfill’ Reputation

There’s an unfortunate irony to it. The promotional products industry is full of branding experts. And yet, the market has a branding problem. Like it or not, there persists a...

When Criticism Isn't Constructive

When Criticism Isn't Constructive

Last week I had the opportunity to attend and speak at the brand-new Promotions East show in the crown jewel of the east coast, Atlantic City, NJ. Both the location and the show...