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Audience Data and Its Importance in B2B Marketing

Audience Data and Its Importance in B2B Marketing

Audience Data and Its Importance in B2B Marketing 0 Discover how collecting and analyzing audience data can help you create more effective and personalized marketing campaigns...

23 Marketing Metrics to Track in 2023

23 Marketing Metrics to Track in 2023

It has been an exciting year for martech. When we started 2022, 37% of industry professionals felt confident, 31% were hopeful, and 24% felt excited about their chances of...

2023 Center for Tech & Society Call for Fellows: Emerging Tech

2023 Center for Tech & Society Call for Fellows: Emerging Tech

ADL Center for Technology and Society (CTS) is accepting applications for Fellows to focus on the potential harms–as well as opportunities–of emerging tech on hate, harassment...

AI Writing Tools and The Future of Content | Black Raven AFC

AI Writing Tools and The Future of Content | Black Raven AFC

The use of artificial intelligence (AI) has grown exponentially in recent years. AI is being applied in many industries, from healthcare to finance, and from manufacturing to...

Grading 12 marketing predictions about the future - Schaefer Marketing Solutions: We Help Businesses {grow}

Grading 12 marketing predictions about the future - Schaefer Marketing Solutions: We Help Businesses {grow}

A the urging of my website advisor, I did some housekeeping here on the blog. It was time to sweep out some older blog posts that were either irrelevant or ignored by the world....

9 Marketing Myths That Are Holding Your Startup Back - Jumpstart Magazine

9 Marketing Myths That Are Holding Your Startup Back - Jumpstart Magazine

Busting common marketing myths to help tech startups grow and thrive. Marketing can make or break a tech startup. It’s the cornerstone of growth and success, but it’s also one...

Spring Forward: 3 Ways to Grow Your B2B Content Marketing Garden

Spring Forward: 3 Ways to Grow Your B2B Content Marketing Garden

For much of the world, spring has sprung. As readers may know, however, TopRank is a Minnesota-based company and — though we all work remotely now — I’ve made the...

How Twitch lost its grip on, and way with, the streaming community

How Twitch lost its grip on, and way with, the streaming community

At this point, it’s no secret that something is amiss at Twitch. As of the last two weeks, the company is down oneCEO and 400 employees; if you believe the headlines, it’s also...

5 Content Marketing Ideas for May 2023

5 Content Marketing Ideas for May 2023

In May 2023, content marketers can use Mother’s Day, recommendations, fitness, King Charles, and money-saving ideas to reach prospects. Content marketing is the act of creating...

AI for SEO and Content Marketing: A Friend, Not a Foe (for Now, at Least)

AI for SEO and Content Marketing: A Friend, Not a Foe (for Now, at Least)

AI for SEO and Content Marketing: A Friend, Not a Foe (for Now, at Least) Content Marketing | Marketing Industry The author's views are entirely their own (excluding the...

AI Prompts: A Free Generator for Digital Marketing & SEO in Google Sheets

AI Prompts: A Free Generator for Digital Marketing & SEO in Google Sheets

Digital marketing campaigns, content marketing, and SEO processes that don’t leverage the opportunities given by the latest AI functionalities and tools; to improve the speed...

You can't grow as a marketer without curiosity – here’s why

You can't grow as a marketer without curiosity – here’s why

Google Trends shows the upward graph of the above term from January 2016, but its search has dramatically increased in 2022.  This increase leads to the conclusion that more...