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How Does Facebook Stories Stack Up to Snapchat?

How Does Facebook Stories Stack Up to Snapchat?

If you can’t beat ‘em, join ‘em. This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and...

The new advertising industrial complex is here -- for now

The new advertising industrial complex is here -- for now

Despite the amazing growth of the stock market in 2017, several sectors of the American economy had a cataclysmically bad year. The poster child for this decline is traditional...

Technical SEO in the age of semantic search and Google

Technical SEO in the age of semantic search and Google

“If I just write a lot of content, I’ll drive traffic right?” “Is keyword research even worth the investment?” These are common questions I am asked and see asked across the...

Case study: On-page + off-page SEO working together = success

Case study: On-page + off-page SEO working together = success

I encounter many people who believe the basic blocking and tackling of search engine optimization (SEO) execution is losing its value, but I find doing this basic hard work...

How to create content to support local SEO and rock the rankings

How to create content to support local SEO and rock the rankings

The rise of mobile search has led to many changes in SEO, but none more dramatic than the area of local search. By now, most of us are familiar with the Google update known as...

Instagram Launches New API With Scheduling

Instagram Launches New API With Scheduling

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social...

Customer loyalty: A key ingredient for successful local search results

Customer loyalty: A key ingredient for successful local search results

Sign up for our daily recaps of the ever-changing search marketing landscape. Customer loyalty is often overlooked in local search. The thinking is that people are searching...

20 YouTube Tricks, Hacks, and Features You'll Want to Know About This Year

20 YouTube Tricks, Hacks, and Features You'll Want to Know About This Year

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be...

What is Off-White SEO?

What is Off-White SEO?

SEOs have found success in following best practices, especially advice that Google itself has spoken on during Webmaster hours, at conferences, or in blog posts. But the history...

Every digital transformation strategy needs to start with “why”

Every digital transformation strategy needs to start with “why”

Investing in digital transformation is no doubt the right course of action for most organizations. Still, many have struggled to achieve the desired results despite pursuing...

Seven Tools to Organize and Optimize your Digital Marketing Strategy

Seven Tools to Organize and Optimize your Digital Marketing Strategy

With each passing year, digital marketing is getting more and more sophisticated, creating the need for equally advanced tools.  One may have an excellent marketing strategy,...

Why the media network craze is just getting started

Why the media network craze is just getting started

Marriott broke ground earlier this month by launching the hospitality industry’s first media network. It is unlikely to be the last hotel owner to do so, and marketers shouldn’t...