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How Older Brands Stay Relevant To Gen Z

How Older Brands Stay Relevant To Gen Z

Image above: Adding flavoring to make Cheetos even spicier. When it comes to CPG brands and their “magnetism” with the Gen Z cohort, it actually pays to be old. That’s because...

The Best Apps for Short-Form Social Media Video Sharing

The Best Apps for Short-Form Social Media Video Sharing

Short-form video content is everything these days when it comes to digital marketing. Creating content for your business can increase conversion rates, email CTR, brand...

8 simple steps to optimize your WordPress site for SEO

8 simple steps to optimize your WordPress site for SEO

Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions presented below. A fast website is a...

The Business Case For The Metaverse: Creating Value In The Next Version Of The Web

The Business Case For The Metaverse: Creating Value In The Next Version Of The Web

The metaverse represents the next version of the web, creating immersive 3D experiences that evolve traditional 2D websites into a connected series of virtual worlds. Already,...

Industry News Doesn't Have To Be Boring: 5 Lessons For Niche Content

Industry News Doesn't Have To Be Boring: 5 Lessons For Niche Content

In the grand spectrum of exciting industries, real estate portals are somewhere in the middle between packaging materials and lion-taming. While most people enjoy browsing...

10 Ways to Improve Your Employer Brand With PR and Content

10 Ways to Improve Your Employer Brand With PR and Content

As a Life Science recruiter or hiring manager,employer branding should be at the forefront of all your recruitment marketing activities. You should be working to establish an...

AI system reconstructs words from brain data

AI system reconstructs words from brain data

Max is managing editor at THE DECODER. As a trained philosopher, he deals with consciousness, AI, and the question of whether machines can really think or just pretend...

The Costs of Living Your Life on Social Media and How You Can Invest in Yourself to Thrive

The Costs of Living Your Life on Social Media and How You Can Invest in Yourself to Thrive

October 10th is “World Mental Health Day.” Honestly, raising awareness of and supporting mental health issues should be a priority every day…to help others and to help...

Creating Hyper-Local PPC Landing Pages At Scale (No Coding Required)

Creating Hyper-Local PPC Landing Pages At Scale (No Coding Required)

In a market where costs per click (CPCs) are increasing up to 16% year-over-year, you need to focus on levers you can control to improve account efficiencies. Landing pages are...

How to Make Mobile Commerce in Coworking Businesses Work for You - PPC Hero

How to Make Mobile Commerce in Coworking Businesses Work for You - PPC Hero

Are you an entrepreneur in the growing field of coworking businesses? Are you trying to monetize your workspace quickly and efficiently? If so, it might interest you to know...

She’s a Production Whiz Who Can Troubleshoot Just About Anything at Her Shop

She’s a Production Whiz Who Can Troubleshoot Just About Anything at Her Shop

Q: You donated the steel support beam/crate your printer arrived in to a local school where the students repurpose it for welding projects; you powered your company’s Here for...

Email Spoof Scam Tries to Swindle Promo Products Company, Employee Out of Funds

Email Spoof Scam Tries to Swindle Promo Products Company, Employee Out of Funds

A firm that specializes in recruitment for the promo products industry nearly fell prey to a scheme that could have conned the business – and one of its employees – out of...