Google on Alt Text SEO & Accessibility
Google’s John Mueller and Lizzi Sassman discuss creating image alt text that’s good for those using screen readers, briefly touching on what to do about decorative images and...
08/16/2023
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Blog - Proforma LBP
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Interpreting the 10 rules of growth as an entrepreneur - Schaefer Marketing Solutions: We Help Businesses {grow}
I saw an interesting headline that caught my eye: “The 10 rules of growth.” When I clicked, I discovered a research paper from McKinsey that examined the growth habits of...
08/15/2023
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How To Unfollow Someone on TikTok (Without Them Knowing)
If you’ve never heard of TikTok, you’ve probably been stuck in a black hole! Kidding aside, TikTok is the hottest social media platform on the face of the Internet right...
08/15/2023
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SEO Strategy For Events, Seasonal Sales & Pop-Up Stores
Recurring events and seasonal stores can provide fantastic opportunities to boost commercial performance and create meaningful engagement with a wider repeat audience. From...
08/14/2023
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Craft the Perfect Headline: Your Content Deserves It
Crafting a perfect headline is arguably the most difficult part of content creation. After all, this is the very first piece of text your audience will encounter before they...
08/14/2023
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As Recession Worries Increase, CEOs Weigh Preparations
A new forecast by the International Monetary Fund (IMF) warns that ‘the worst is yet to come’ for the worldwide economy, with a global recession considered likely in 2023. The...
08/14/2023
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What Is an AI Content Generator and How Can It Help Your Business? - The European Business Review
Have you ever wished for an easier way to create quality content for your business? Let’s face it, content generation is a considerable time investment. First, you need ideas....
08/13/2023
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Are You Willing To Kill Your Content To Save Yourself?
“Stress is an epidemic,” says Maureen Jann. “It’s almost worse than COVID,” she adds in her 2022 Content Marketing World session focused on managing marketer burnout. Earlier...
08/13/2023
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Consumers Rethinking The Holidays - Here's What It Means For Advertising
IBM released its annual global holiday shopping and travel report on Monday, revealing how people plan to travel and allocate their holiday shopping budget this season. Plans...
08/12/2023
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Digital Transformation and the Virtualization of the Workplace
The ways that the workplace has changed in recent years, becoming portable and virtual in many ways, may be part of lasting disruptions for the enterprise. That was the topic...
08/11/2023
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Get the Full Picture: How to Calculate the True Cost of Content
Has your executive leadership ever tasked you with calculating the ROI of the content your team produces? This exercise is no small feat and most would probably take a shortcut...
08/11/2023
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The Ultimate Guide to Sales Kickoffs: 2023 Themes, Agendas, and Templates
Posted in: Best Practices , Featured , Sales , Sales Enablement , Sales Training , Trending It’s never too early to start planning for the new year — especially when it comes...
08/10/2023
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