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Every digital transformation strategy needs to start with “why”

Every digital transformation strategy needs to start with “why”

Investing in digital transformation is no doubt the right course of action for most organizations. Still, many have struggled to achieve the desired results despite pursuing...

Seven Tools to Organize and Optimize your Digital Marketing Strategy

Seven Tools to Organize and Optimize your Digital Marketing Strategy

With each passing year, digital marketing is getting more and more sophisticated, creating the need for equally advanced tools.  One may have an excellent marketing strategy,...

Why the media network craze is just getting started

Why the media network craze is just getting started

Marriott broke ground earlier this month by launching the hospitality industry’s first media network. It is unlikely to be the last hotel owner to do so, and marketers shouldn’t...

5 Revenue Metrics You Should Be Measuring

5 Revenue Metrics You Should Be Measuring

5 Revenue Metrics You Should Be Measuring Not sure you’re tracking the right numbers? Here are five metrics to put on your list. 5 Revenue Metrics You Should be...

What is a Photo Dump and Why Should Marketers Care?

What is a Photo Dump and Why Should Marketers Care?

Find out how to come across as authentic and fun on Instagram with the platform's trending post format — the photo dump. It’s tough to take anything with the word “dump” in it...

9 Ways to Increase Your Conversions Using Popups

9 Ways to Increase Your Conversions Using Popups

Home » Blog » 9 Ways to Increase Your Conversions Using Popups 9 Ways to Increase Your Conversions Using Popups 2022 May 25 by Adhip Ray Lead generation is crucial for any and...

The Best Books for Self-Employment & Freelancing — The Digital Marketing Union

The Best Books for Self-Employment & Freelancing — The Digital Marketing Union

Unsexy Business - by Jamie Waller Great for: Feeling inspired What we think: This book documents the entrepreneurial spirit and success of a small group of business owners who...

Experiment: We Spent $345 on Spark Ads on TikTok. Here’s What Happened

Experiment: We Spent $345 on Spark Ads on TikTok. Here’s What Happened

TikTok ads already reach nearly 885 million people worldwide, which makes them a valuable addition to your strategy. But what can you expect? If you’re thinking about getting...

What Happens When You Spend $100 to Promote an Instagram Post (Experiment)

What Happens When You Spend $100 to Promote an Instagram Post (Experiment)

Does it pay to play on Instagram? We tried boosting an Instagram post for $100 to see how much reach and new followers it would get us. I’m no financial expert, but I know that...

6 Ways to Increase Your Digital Marketing Team Productivity

6 Ways to Increase Your Digital Marketing Team Productivity

No brand can take a step into the future without a digital marketing team. That’s why it’s in your best interest to ensure that your team is both efficient and...

An 8-Step Guide to Efficient Content Planning for Social Media

An 8-Step Guide to Efficient Content Planning for Social Media

Content planning is more than scheduling. Run your accounts like a well-oiled machine with a strategic social media content plan. Content planning is the most important factor...

How to Use Instagram Insights

How to Use Instagram Insights

It's no secret that we love data. Data helps you understand your audience. It tells you how they do things, what they prefer, and who they are. And when it comes to social...